Thank you for the opportunity to help you with your question!
Steps to reduce risk include:
Lesson plans for students concerning the issue and how it relates to them
Public Service Announcements
Taxes/tariffs to encourage (or discourage) consumption
Financial incentives to encourage a particular type of behavior
You didn't list what the risks are, so I had to be general. If you list them in the followup, I'll happily apply them more specifically :)
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