response to discussion questions

Jul 13th, 2015
SoccerBoss
Category:
Business & Finance
Price: $10 USD

Question description

In order to develop your business plan presentation you believe it will be important to develop a catchy slogan to describe your business. Share your slogan with your classmates and critique the slogans presented by two of your classmates. 
1) 

Taglines will define your products or company with the fewest words. You have five types of taglines they are descriptive, metaphorical, aspirational, simple, and comparative. “Author Duane E. Knapp in “The Brand mindset” writes that taglines describe the emotional and functional benefits of a product or brand. “The tagline tells the consumers ideally how they hopefully will feel about the brand” (Anthony, Para. 2). These are ten tips I found from ten different entrepreneurs.

  1. Keep it simple

  2. Avoid the marketing meeting effect

  3. Tell a story

  4. Explain your offering

  5. Communicate with clarity

  6. Describe who you are

  7. Require a double take

  8. Keep it short and simple

  9. Say just enough

  10. Be scenario-driven

Well what I see is that you need to keep it short, simple, to the point, something people will remember in the real world, and easy to remember. So now that brings to my tagline. The store name is Texas Dollar Store and More. My Tagline well I have come up with two of them not for sure which one I will use yet, but here they are “Stretch you Dollar More” and “Is always the one”. A great tagline will get you apart from your competition. You can be selling the same thing but one company has a tagline that is easy to remember and the other company has something people does not like or relate too.

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2) Since my company is based on marriage counseling, the slogan is: “A couple that stays together, seeks help together.” Company slogans are just as important as the company’s mission. A slogan can be defined as “a brief attention-getting phrase used in advertising or promotion” (Mochari, 2014, para 2). My company slogan main focus is to establish unity between couples. I have always heard the phrase, “A family that prays together, stays together.” That phrase reiterates the importance of religion and prayer. Similar to the religious phrase, I want my clients to understand the importance of seeking help together if they want to remain as a unit. Divorce and Marriage takes two people. One person alone cannot complete the act. Two willing parties have to be willing to seek help. Some couples seek counseling because one person feel it is necessary. However, if both parties are not committed to counseling, it will not work. Ilyan Mochari stated in an article in Inc., “slogans done right will not only inspire a customer base, it will properly reflect the priorities of the entire organization” (para. 11, 2014). Many companies such as Burger King, LG Electronics and Under Armour changed their slogans to better satisfy their clients and make their clients feel welcomed when using their products. For instance, Burger King recently changed its slogan from “Have it your way” to “Be your way” to make customers feel content with being who they are. The slogan suggest, “it’s an individual choice to eat [at Burger King] and people can make their own choices” (Mochari, 2014, para. 12). With obesity being such a controversial issue, Burger King took a huge risk of encouraging people to eat at their restaurants and being happy with whatever they order. However, their change in slogan was geared towards their customers. I want to do the same for my clients. Although I want my clients to understand the importance of unity, I also want them to feel comfortable in whatever outcome they decide on.

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 Respond to at least two of your peers by providing feedback on how their three key skills will help them to achieve their career goals. In addition, provide at least one suggestion for how they might emphasize their relevant skills.. 

1) 

https://sjobs.brassring.com/TGWEbHost/jobdetails.aspx?jobId=4096399&PartnerId=25239&SiteId=5014&type=search&JobReqLang=1&codes=INDEED

Above is the link to the HR Manager position in New Port Richy, Fl at Lowes

7/08/2015

Lowes

8312 Little Road

New Port Richey, Fl

I am a recent graduate earning a bachelor in business administration with a minor in Human Resources. I have over ten years experience in office and administrative work. I am proficient in all Microsoft office programs and I have experience in a leadership role as well as training.  I have a little over a years experience in recruiting and sales and I believe that I would bring great dynamic to the company with my willingness to learn, previous experience, and education. My experience with managing a small team as well as experience in looking for great candidates to work in positions that hiring managers are looking to fill, I believe, would make me a great fit for this company and the HR manager position. I also have over five years experience in benefits which would make me a great fit in understanding the ever changing laws and regulations that come with many of the government programs and benefits that may be offered by your company to their employees.

Along with my experience I have a solid work ethic that sets me apart from many of my counterparts. I have overseen several recruiting projects that has been successful in finding the right people for the right positions. I believe that your company would be a great fit for me, because as I continue to learn I can grow and I am looking for a company to hone my professional skills and continue to grow within the company.

I look forward to speaking with you to discuss this HR manager position. I can be reached at 727-564-2700 or via email at znubnqueen30@gmail.com. Thank you for taking the time to look over my resume and I look forward to hearing from you in the very near future.

Sincerely,

Zinnia Peeples

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2) 

Gloria Magnan

14 Westgate Park Lane

Newnan, Georgia 30263

Vince Mercaldo

1120 Bullsboro Drive

Newnan, Georgia 30263

I am submitting my resume for your considerations regarding the open Restaurant Manager position. I was excited to see this job opening as I am currently looking to change career paths. Since 2007, I have been in the medical field, but I have always loved the food service industry. I worked at Waffle House and Shoney's, both as a cook, and I loved my job and I am looking to expand on my restaurant knowledge. 

The enclosed resume will show that I have been in the restaurant industry before and I understand how the front of the house and the back of the house can work together seamlessly in order to provide the guests a comfortable atmosphere. I would love a chance to learn more from your company and expand upon the knowledge I currently have regarding food service. I have also recently just finished my BA in Entrepreneurship with a minor in Accounting and I look forward to using my knowledge and experience to work hard for Olive Garden.

My home phone number is listed on my resume and I look forward to discussing employment with Olive Garden. Thank you for your time and consideration.

Sincerely,

Gloria Magnan 

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