Targeting Segments and Brand Positioning Statements.

Jul 13th, 2015
Anonymous
Category:
Accounting
Price: $25 USD

Question description

Targeting Segments and Brand Positioning Statements. From the e-Activity, ReadyMade was a bimonthly magazine within the media communication portfolio for Better Homes and Gardens. Watch the video titled “Segmenting and Targeting Markets: Ready Made” (5 min 16 s), located here. In 2011 ReadyMade was discontinued. Please respond to the following:

1. Recommend something that the magazine could have done to stay in existence. Provide a rationale for your response.

2. Provide an example of a product and how a company could target market it to baby boomers. 

3. Provide an example of a product and how a company could target market it to Generation X.

4. Provide an exampe of a product and how a company could target market it to Generation Y. 

5. Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement (p.63) that addresses the benefits of why customers should use Bitter instead of Twitter. Provide a rationale for your response.

Please answer the question underneath the numbers & questions. Thanks.


Tutor Answer

(Top Tutor) Studypool Tutor
School: Rice University
PREMIUM TUTOR

Studypool has helped 1,244,100 students

Review from student
Studypool Student
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1820 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors