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Walmart is one of the leading retail stores in the world, recently there has been an outcry that Walmart is tremendously loosing its market share. there are several reasons behind this are some of these are that the company faces high employee turnover that has resulted to it incurring more cost in recruiting new staff. Negative publicity has also resulted into the falling Walmart.
Walmart has often faced a lot of criticism for its questionable practices such as bribery of senior authorities and poor work conditions within the organization. This highly affects the company’s reputation. Increasing competition from Brick and Mortar and online competitors has also contributed to the failure of Walmart. Various Walmart potential competitors like Target, Costco, Amazon, Tesco and other huge companies are trying to eliminate the price differences that Walmart Enjoys. This pose a lot of challenge to Walmart
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Rising Commodity Prices
Rising commodity prices affects Walmart’s profit margin as a result it erodes the company’s competitive advantage. As the commodity prices rises, the cost difference between retailers drops and competition shifts.
If immediate measures are not taken, then Walmart is likely to fall from the top position. This is simply because Amazon, Costco are posing a lot of threat in terms of online shopping. What shinned yesterday may not shine today. Cost conscious consumers have gone online and the consumers who have the ability and cash to shop at brick and mortar are nowadays looking for more than just low prices. Targets are now focusing on higher ends of the market than Walmart can provide.
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