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Annotated bibliography
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Dodgson, M., Gann, D., & Salter, A. (2008). The Management of Technological Innovation.
Oxford: OUP Oxford.
This book provides a comprehensive and precise guide on the challenges facing
innovation and management of innovation in global content. It describes the
implementation of management of technological innovation in global competitive market
and the importance of taking advantage of the market to make a stronger brand name and
organization. It analyses the impact of technological innovation management in different
global companies and the impact their strategies have had on the market and the company
itself. This book is important in helping students to understand the role of technological
innovation management such as formulation of innovation strategies and implementation
of marketing strategies to ensure the innovations gains returns for the company. A
detailed analysis of the various challenges that affect innovations in the market is also
provided in the book. The book describes the impact of company reputation on reducing
supplier, customer and distributors as an aspect of timing entry of products and Samsung
had a strong brand name that increased the acceptance of the Samsung Gear acceptance
to the market.
Eversheim, W. (2009). Innovation management for technical products. Berlin: Springer-Verlag.
Eversheim’s book describes the different strategies for creating a successful market that
does not rely only on good ideas. He describes product innovation as the whole system
from designing to marketing strategies. The book describes the various processes that
should be undertaken before a product is released such as technology forecasts, market
analysis to identity potential customers and competitors, and creativity to improve on
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current products in order to give the technological products a competitive edge in the
market. The book also offers market based studies and tools to improve innovation
management such as portfolio analysis. The book is a valuable resource for all innovation
management guides for technological products. It offers different portfolio such as
technology and market portfolios to help in determining the market trends and how the
technology will perform in the market. This book describes the impact of improvement of
products from previous versions as an aspect of entry timing by a company. Samsung
Gear was developed from previous versions of smart watches by increasing efficiency
and adding extra features to make the product appealing to the market.
Papadakis, V., & Barwise, P. (2012). Strategic Decisions. Boston, MA: Springer US.
Timing of entry into a market is determined by strategic decisions made the organizations
after careful analysis of all the aspects of the products. This book delivers just that, it
provides a detailed strategic decision making process for products and businesses. The
book delivers a comprehensive explanation of the business strategies that influence
decision such as the time of entry into market after analyzing the implications the
decisions will have on the product and the organization. It also outlines the role of
managers and administrators in making strategic decisions for the organization and how
they can effectively incorporate all aspect surrounding the decision to effectively produce
desired results. It offers readers an explanation of the strategic decision process and the
importance of timing in important decisions affecting the organization. It also offers
learners an understanding of the business strategies that make or break a company by
giving several real life examples of sectors that have had success and what led to their
success and failure and what caused it. This book is quite informative and describes
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global strategies that can be applicable to companies wishing to release their products
onto the global market and the aspects that they should consider before undertaking this
course of action. This book provides an analysis of threats of competitive entry and how
to deal with competition when entering into a market. The Samsung Gear entered the
market when there were few technologies of the same quality that could rival it and this
was an effective competitive strategy.
Peng, M. (2009). Global strategic management. Mason, Ohio: South-Western/Cengage
Learning.
Peng describes various aspects of entering new markets for businesses and companies.
The book describes global strategies in business such as managing industry competition.
It offers the learners a glimpse of strategies of dealing with global competition such as
product differentiation and price differentiation to stay ahead of the competition. The
book provides an analytic view of how companies that operate in domestic markets need
to ensure that they are able to compete well and survive when multinationals providing
similar products or services enter the domestic market. The book describes the
importance of effective strategizing in a global view. It also offers various strategies for
entering foreign markets such as understanding of key customer preferences as part of
understanding the market culture of the organization. The author gives readers an
analysis of how companies can prepare for the future in terms of being competitive in
both domestic and international markets. Some of the strategies offered in this book
involve the withstanding of a company to early losses during product release into the
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market. Samsung had the financial capabilities to withstand early losses during the take
off stage since it a large company with enough resources.
Shenkar, O., Luo, Y., & Chi, T. (2015). International Business. New York: Routledge.
This book delivers an informative and professional outlook on international businesses
and helps the learners to understand global business environment and decisions that make
a global company a success or a failure. The book describes the fundamental theories and
concepts as well as functional management areas. It describes the impact of business
decisions on the organizations, consumers and suppliers. The book describes the impact
of technological innovations on the market and the financial contrast and problems that
can be caused by improper handling of technological innovations. It offers learners an
understanding of the strategies and skills necessary to achieve international success
through, foreign investments, strategies of marketing. The book describes the different
strategies of marketing that may be applicable to a company to help it overcome global
competition such as through analysis and improving on competitors’ products as well as
customer analysis to ensure that the company is able to meet the demand of the
consumers. It describes emerging issues that influence innovation and business success in
the 21st century such as the internet and e-commerce to promote and market products.
Availability of funds to accelerate market acceptance is noted in this book as one strategy
of entering a market. Samsung had the financial capabilities to market the Samsung Gear
effectively in all countries selling its products.
Schilling, M.A. (2013). Strategic Management of Technological Innovation (4th ed.). New
York: McGraw-Hill. ISBN: 978-0-07-802923-3
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Melissa Schilling provides an excellent account of the technological innovation and its
management. It offers the learners an understanding of the effective strategies that can be
used to improve innovation and marketing of technological products.. The book describe
the various aspect that influence the culture of an organization in regards to the timing of
releasing products. The book also delivers an excellent introduction and description of
strategic management process in regards to technological innovations. The book provides
a detailed description of the nine factors that influence the entry timing of a product by an
organization such as customer preferences, improvement from previous solutions, impact
of enabling technologies for the product, influence of contemporary goods on the
innovation, competitive threat, impact of market returns for the product, capability of the
company to withstand early losses, availability of company resources to accelerate the
acceptance of the market, influence of company reputation on the clients, suppliers and
distributors. The Samsung Company released the Samsung Gear considering the
availability of enabling technologies such as smartphones and wireless internet to link the
smart watches to networks.
Ungson, G., & Wong, Y. (2014). Global strategic management. Routledge.
Internationally businesses are undergoing continuous changes and therefore the
importance of global strategic management comes into play to help the organizations
rethink and reshape their business and marketing strategies before entering different
markets. Companies require a strong strategic management to ensure that they are able to
deal with global situations such as competition and changing consumer preferences. This
book gives a comprehensive outline of the integrated strategic framework that can be
applicable for global success. The book breakdown the strategic management in forms of
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all operations in the organization such as manufacturing, development and sales. The
global strategic management offered in this book describes the impact of timing and
various strategic advantages to stay ahead of the competition such as introducing of new
innovative products to the market. The book focusses on strategies and how organization
form different strategies that give them an advantage against their rivals. The objective of
this book is to enable the readers evaluate and understand major global strategic decisions
that are effective in their respective fields and how they can be applied to various
situation in the business. It offers a unifying process that notes the necessary steps that
are required to enable the company make logical decisions in terms of releasing products
abroad or moving businesses to another country. Each chapter of the book presents real
world cases, action-oriented items, analytical too and frameworks that help learners
determine technological challenges in business in the view of globalization. The book
describes the importance of analyzing customer preferences before entering the market.
Samsung company had evaluated the impact of the smart watch release in the market due
to the demand of smaller technologies that could assist in connecting to networks and
improving communication.
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References
Dodgson, M., Gann, D., & Salter, A. (2008). The Management of Technological Innovation.
Oxford: OUP Oxford.
Eversheim, W. (2009). Innovation management for technical products. Berlin: Springer-Verlag.
Papadakis, V., & Barwise, P. (2012). Strategic Decisions. Boston, MA: Springer US.
Peng, M. (2009). Global strategic management. Mason, Ohio: South-Western/Cengage
Learning.
Shenkar, O., Luo, Y., & Chi, T. (2015). International Business. New York: Routledge.
Schilling, M.A. (2013). Strategic Management of Technological Innovation (4th ed.). New
York: McGraw-Hill. ISBN: 978-0-07-802923-3
Ungson, G., & Wong, Y. (2014). Global strategic management. Routledge.
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