Thank you for the opportunity to help you with your question!
3 types of tracking tools are used in the hotel industry. Customer tracking tools, otherwise known as CRM, are used to build relationships with current and future costumers. One tool is Call Centers. Call centers can record, track and store costumer information easily. Thus making it a viable tool in the hotel industry. The second is Social Media. Many people use their facebook, twitter, linkedin, and other popular social medias to communicate. Many companies are now joining them and integrating their business into facebook. This is another viable tool for any hotel in the hotel industry. Facebook allows you to easily track what your followers are posting, commenting, and liking. The last type of tracking tool is CRM software that can be used online. Most major hotel sites have a website. The websites can use Google Analytics, and other free or paid software that can give them key information into what they need to improve. They can also optimize and enable random surveys to be given to random site viewers at one time.
Also could you clarify on the website? I am a bit confused on that. Get back to me on that and i will surely add it inPlease let me know if you need any clarification. I'm always happy to answer your questions.
Content will be erased after question is completed.