Business Finance
Bus499 Business Level Strategy

Question Description

"Business-Level Strategy" Please respond to the following:

  1. From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
  2. Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.

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Running head: COMPETITIVE ADVANTAGE Competitive Advantage Student's Name Course Number-Name of Course Instructor’s Name Date COMPETITIVE ADVANTAGE 2 Part One Competitive advantage is an aspect which refers to the attributes that allow an organization to outshine its rivalries. The best example of competitive advantage is the brand that a company uses to differentiate itself from its competitors. Among the three brands that are believed to possess the strongest likelihood of remaining a source of advantage in the 21st century include Google, Microsoft, and Coca Cola brands. According to Wagner III and Hollenbeck 2014, a brand that is robust helps an organization in driving demand as well as pricing power. A brand like Google has been able to withstand the stiff global competition and emerge among the best-performing companies. This has been achieved through strategies like the innovation of smart home technology, self-driving cars as well as conducting great levels of research on the market. Coca-Cola, being a non-tech brand, has also been able to achieve such a position through changing drinking habits globally as well as developing products that fit customers’ demands for instance take away bottles and brands with different tastes. Microsoft brand being involved in software and hardware services has enhanced its operations through development of intelligent devices, such as phones and computing devices with improved features that are pleasing to the global market. Internet capabilities will ensure the enhancement of awareness for every company’s brand thereby reaching extensive areas. This will increase the market share of each company’s brand while at the same time easing marketing and advertising. Owners of these brands should embrace such an impact of internet as this will help in reducing operational costs particularly on marketing and advertising (Wagner III and Hollenbeck 2014). COMPETITIVE ADVANTAGE 3 Part Two Among the strengths that Coca-Cola company has included largest market share, a high valuation for the company, a large distribution network which helps in covering a wide area especially when it comes to marketing and advertising. Also, the company also benefits from high levels of customer loyalty as well as strong image and portfolio on its brand. Its weaknesses include a lot of pressure from rival brands such as Pepsi, fluctuations in currency, issues on management of water while mixing the ingredients as well as low levels of diversification on products The strengths have enabled Coca Cola brand to be well known in almost every part of the world consequently resulting to a great level of popularity (Urbancova, 2013). This will enable the company to minimize the weakness of pressure from rivalries. The company should also use its strengths to match the competition in health drinks through the introduction of new products as well as products diversification. COMPETITIVE ADVANTAGE 4 References Urbancova, H. (2013). Competitive advantage achievement through innovation and knowledge. Journal of Competitiveness, 5(1). Wagner III, J. A., & Hollenbeck, J. R. (2014). Organizational behavior: Securing a competitive advantage. Routledge. ...
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