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They are more focused on community values, more likely to spend their earnings on experiences rather than material goods, and they prefer to buy from socially responsible, local, and natural companies. Because they place emphasis on non-financial rewards in the workplace, they often seek jobs that provide flexible work hours, casual management styles, or jobs that provide satisfaction through personal interest, community involvement, and non-profit work. Educational institutes have begun to adapt teaching styles and curriculum to appeal to the newer generation. Warner Pacific College located in Portland, Oregon, has as their motto, “In the City, For the City. ” They have incorporated philanthropy into their curriculum and philosophy, and are developing a new Bachelor’s program called Social Entrepreneurship specifically designed to appeal to the entrepreneurial and philanthropic Generation Y.
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