Thank you for the opportunity to help you with your question!
analysis is a tool to evaluate external factors. It is often helpful to
complete a PEST analysis prior to a SWOT analysis, although it may be more
useful to complete a PEST analysis as part of, or after, a SWOT analysis. A
SWOT analysis measures a business unit; a PEST analysis measures trends and
changes in the market. PEST analysis can be used for marketing and business
development assessment and decision-making, and the PEST template encourages
proactive thinking, rather than relying on habitual or instinctive reactions.
more useful and relevant the larger and more complex the business or
proposition, but even for a very small local businesses a PEST analysis can
still throw up one or two very significant issues that might otherwise be
properly, the PESTLE analysis can be very effective in its scope for understanding
market and business position. The PESTLE analysis alongside SWOT can
be used as a basis for analyzing the business and environmental factors of a
Please let me know if you need any clarification. I'm always happy to answer your questions.
Jul 19th, 2015
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