Persuasive Communication and the Job Fair Brochure

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Ebpx21

Business Finance

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Tri-Fold Brochure Guide.doc

Resources: Ch. 6 & 8 of Introduction to Business

Continue to explore the fictional company you created in Week 2.

You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair will be beneficial.

Answer the following in a 200- to 300-word response:

What types of communication would be most effective in persuading the groups in your organization--including trainers, employees, programmers, and managers--that the job fair will be beneficial? Describe these communication types and explain why they would be effective.

Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in your new company and search for prospective employees.

Create a 1-page brochure describing your company's structure, business model, and culture. Describe how organizational culture has influenced your business.


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Tri-Fold Pamphlet  Pamphlets often have a banner at the top of the first page, like this one, to help create a brand or identity. Read Me First! The following will help you make your pamphlet work! All the text in this tri-fold is in one continuous flow, and starting here. This text is just filler content which you will delete when you are ready to start building your pamphlet, but it contains some tips and hints for using this template. We highly recommend you print this before altering or deleting any of this text! This is a template for a tri-fold pamphlet with the back page folded outward so the paper forms a zigzag (see Figure 1). To read this pamphlet, the reader holds page 1 and pulls it open so Figure 1. A tri-fold pamphle. columns 1, 2, and 3 are all visible at once, then turns the paper over to read columns 4, 5, and 6 (Figure 1 is looking at the back side of the pamphlet.) The front If you printed this on double-sided paper and folded it into thirds, you’d see why this is the first page and how the text flows from page to page. This inserted box is a kind of graphic called a textbox. It is often used to hold a table of contents or preview. Instructions ........................................................ 1 More stuff .......................................................... 3 Still more stuff.................................................... 5 —1— How It All Works Using Text Styles This document has several different Microsoft® Word text styles that you may find useful. See Microsoft® Word manuals and help guides for more information about styles. The names of these styles start with the word “Pamphlet - ” to distinguish them from other styles in the Styles list. The body text you’re reading right now is in the “Body text” style, which uses the Garamond typeface. The headlines and other styles use various forms of the Franklin Gothic typeface. These include styles for “Headline,” “Sub-headline,” “Pull quote” and “Pull quote attribution,” “Image caption,” and “Page footer.” If you modify the definition of a style (the typeface, point size, spacing, and so forth), it changes the text wherever that style is being used—which is a good way to change the look of your pamphlet—but could end up moving things around and making your text longer or shorter. Using Images few different kinds of text-wrapping: one that can make the text wrap closely (like in Figures 1 & 4); another can make text surround the box that contains the image (like the banner at the beginning of page 1, the table of contents text box at the bottom of page 1, the pull quote, figures 2 & 3, and the text box at the end of page 6). You can also set images between columns or pages like the pull quote below, or so that text flows on one Figure 2. A random image side of a image like in Figure 2 to the right. See Microsoft® Word manuals and help guides for more information about text wrapping. Now It’s Up to You… To insert your text, first click your mouse on this Sample images have been inserted into this text, press Ctrl+A (for “Select All”), then paste your template, which you will need to alter or change as text in its place. This will replace all the headlines needed for your content. Generally you and body text in all the pages with your will want to have images in only one content. (This action will not change any page (column), if that page is typically text in images, such as in the text boxes Use a pull quote viewed by itself (like page 1 and page 4). or the captions.) The text will from the text as If more than one page is typically automatically flow to all other panels, though it were a viewed at the same time as a spread (like depending on the amount of text you the page-spreads 2 & 3 and 5 & 6), then have pasted. You will need to apply the graphic, to visually you can have graphics that straddle both correct styles (Body text and headlines) break up the text pages (columns), like the pull quote to before it begins to look right. the right. You can move images by and highlight an You will then need to do the same clicking on them, then clicking again on with images: substitute yours for the important thought. their border to select them, and then made-up ones included. Most of the —Who Said It dragging them by that border. When images are contained inside Microsoft® selected, you can also move images with Word canvases (all but the table of the arrow keys, and you can copy and paste them. contents and the pull quote), which have longer Handles on the borders also allow you to resize handles. The figure canvases contain both an image images, and right-clicking the border will make other and a caption. You can click on the image inside the options available to you. canvas (it will have its own set of handles) and then Text Wrapping Text wrapping determines how close the text of the article (this text) comes to an image. There are a —2— select Insert > Picture and navigate to your image to copy your image to its place. You may need to adjust its size after you have copied it, or the size of the canvas in which it is contained. —3— Because all the pages are one continuous flow, a change in an earlier page can change the spacing of a later page. If your text has overflowed to a third page, you’ll need to remove some text or change the size or number of your images. On the other hand, if there is a large unintentional blank space at the end, this means that you didn’t have enough text, and you may need to add more text, add more images, or make the images larger. After all your content has been added, you will need to rearrange things to fit—edit text, move images around, change images’ sizes, and so forth. Important note. Images in Microsoft® Word tend to move around while you’re working with text, so work on fitting the text first and then alter and move the images afterward. You may need to repeat this sequence a few times to get everything to fit the way you want it. Remember to print these instructions before you start changing things so you can refer to them later! A “Greeked” Headline With a “Greeked” Sub-headline! The rest of the text of this pamphlet uses “greeking”—phony text—so you can see what it looks like without actual text. And now for that “greeking”: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur ac consectetur nunc. Ut mauris lectus, malesuada laoreet accumsan ut, congue Figure 3. Another random image. id mi. Mauris hendrerit vestibulum ante, at ultrices leo dapibus in. Nam eget euismod urna. Ut lacinia luctus congue. Phasellus sollicitudin, orci vitae vestibulum facilisis, ante enim mollis odio, sit amet porta est libero eu lorem. Aenean ligula —4— libero, gravida vel convallis ac, hendrerit a sapien. Cras ut dapibus felis. Phasellus sollicitudin, orci vitae. Vivamus a porttitor nunc. Sed interdum neque consequat orci egestas sed fringilla dui aliquam. In suscipit viverra suscipit. Pellentesque aliquet condimentum felis. Nam eu enim eros, ut luctus nisi. Nam eget euismod urna. Ut lacinia luctus congue Nam eget euismod urna. Cras ac mi congue sodales. Nulla facilisi. Aenean laoreet dignissim orci, vitae. Vivamus, porttitor in aliquet nec, tempor sit amet tortor. at tortor mi, nec ultricies sem. Aenean ligula libero, gravida vel convallis ac, hendrerit a sapien. Cras ut dapibus felis. Ac odio. Phasellus eros diam, aliquet in suscipit at, lobortis imperdiet urna. Ac odio. Praesent vel fringilla augue. Maecenas semper, odio in auctor rutrum, nulla erat tincidunt odio. Phasellus eros diam, aliquet in suscipit at, lobortis imperdiet urna. Praesent vel fringilla augue. Maecenas semper, odio in auctor rutrum, nulla erat tincidunt odio, sollicitudin consequat neque ligula nec tellus. Nullam at nulla non augue aliquam ornare ut eget odio. Etiam luctus condimentum libero et faucibus. Integer sit amet odio in libero molestie viverra. Donec malesuada Vivamus a porttitor nunc. Figure 4. This is an Image that spans two pages because they’re viewed together. Sed interdum neque consequat eros id urna eleifend (To see how wrapping on this image was done, see “Edit Wrap Points”) vel sollicitudin lorem orci egestas sed fringilla dui ultricies. Ut vel tortor aliquam. lectus, non euismod sapien. Vestibulum scelerisque tellus ut nulla dictum tempus. Fusce fringilla auctor arcu eget auctor. Donec augue arcu, interdum nec Conclusion, References, or Goodbye! laoreet quis, imperdiet ut purus. Praesent tincidunt magna quis sem tincidunt tincidunt. In suscipit viverra suscipit. Pellentesque aliquet condimentum felis. Nam eu enim eros, ut luctus nisi. An Additional “Greeked” Sub-headline Donec gravida augue non massa. Donec gravida augue non massa mollis ac Sed sit amet tellus est, et sollicitudin libero. Nam adipiscing lacus sodales. Praesent ac nisi sed arcu eget euismod urna. Ut lacinia luctus congue. sodales ultrices. Etiam aliquet est lorem, id porttitor nunc. Quisque posuere, diam nec imperdiet facilisis, justo felis aliquam mauris, id cursus neque nisl sit amet massa. The End Praesent vel fringilla augue. Maecenas semper, odio in auctor rutrum, nulla erat tincidunt odio, sollicitudin consequat neque ligula nec tellus. Etiam luctus condimentum libero et faucibus. Integer sit amet odio in libero molestie viverra. Yet Another “Greeked” Sub-headline Nam eget euismod urna. Ut lacinia luctus congue. Cras ac mi sed dolor congue sodales. Nunc —5— Often, the end of a pamphlet will have a logo which identifies who’s responsible, or a box with information about whom the reader may contact if they have questions— or both! —6—
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