1) what criteria should a company consider when responding to the change agents?
2) Adding the last "T", Trends has been a recent change in the SWOTT analysis, and there's an argument as to whether or not it's necessary. In your opinion does the addition of "Trends" add value or not to the SWOTT? Why you have this opinion?
3) Given the five sections of a SWOTT, which do you think is the most important and deserves the most attention, the Strengths, Weaknesses, Opportunities, Threats or Trends?