Globalization and Corporate Citizenship

User Generated


Business Finance

Question Description

Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role.

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Explanation & Answer

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It's a huge honour to be granted o port unity to represent one of the leading mobile and electronics manufacturer in Samsung. Samsung has for the last 5 years taken the led for mass production and sells of smartphone devices.  The latest products from Samsung meets a wide variety of markets from Asian to the growing African market which has since shown huge appetite for the latest and faster gadgets. 

We are planning to unveal the latest Samsung galaxy 6 at the durian mobile exhibit in South Africa.  The South African market suits well since the last year sales have doubled in the region indicating strong bases to launch a new product.

 The challenges awaiting my appointment would not derail any future progress of Samsung electronics since we have a strong sense for the market and good brand foothold in most of the meets.  The congestion isn't the smartphone sector can be understood has a major challenge,  however, with the consumer mind on our backbone, Samsung would keep on rolling what the market requires with a blend of fancinatig technology

Please let me know if you need any clarification. I'm always happy to answer your questions.

fvzfvcyr (622)
Cornell University

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