For this assignment you will become the CEO of a new company. You will begin by describing this new company. You will use this company in future assignments. Write up a SHORT presentation or summary of one page or less answering the questions.
For your new company, you will need a description of the product or service.
Identify the market by answering the following questions:
Who could be your potential customers for this product or service?
Who could be your potential competitors for this product or service?
What information would you seek about potential customers and competitors—list questions you would want answered.
How will you find out this information—what kind of market research would you do?
What do you think are the growth possibilities for this company?