GLOBAL MARKETING Short essay questions

Jul 21st, 2015
DreamIt
Category:
Accounting
Price: $35 USD

Question description

#1: Answer the following questions about product adaptation.

(A) Discuss the pros and cons of standardizing the product versus adapting the product to a market. Use examples to illustrate.

 (B) Discuss three major components of a product and their relevance to a product adaptation strategy.

(C) Discuss the two promotional strategies available to a firm using a product adaptation strategy.

# 2: Answer the following questions about consumer and industrial goods.

(A) What are three major differences between consumer and industrial goods? Use examples to illustrate.

(B) Discuss how each major difference between consumer and industrial goods impacts the selection of an international distribution channel.

# 3: Answer the following questions about price escalation.

 (A) Discuss five causes of price escalation. Use examples to illustrate.

 (B) Discuss the challenges price escalation causes for a company wanting to use a standardized pricing strategy.

 (C) Explain five ways to reduce price escalation


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