GLOBAL MARKETING Short essay questions

Jul 21st, 2015
Price: $35 USD

Question description

#1: Answer the following questions about product adaptation.

(A) Discuss the pros and cons of standardizing the product versus adapting the product to a market. Use examples to illustrate.

 (B) Discuss three major components of a product and their relevance to a product adaptation strategy.

(C) Discuss the two promotional strategies available to a firm using a product adaptation strategy.

# 2: Answer the following questions about consumer and industrial goods.

(A) What are three major differences between consumer and industrial goods? Use examples to illustrate.

(B) Discuss how each major difference between consumer and industrial goods impacts the selection of an international distribution channel.

# 3: Answer the following questions about price escalation.

 (A) Discuss five causes of price escalation. Use examples to illustrate.

 (B) Discuss the challenges price escalation causes for a company wanting to use a standardized pricing strategy.

 (C) Explain five ways to reduce price escalation

Tutor Answer

(Top Tutor) henryprofessor
School: UC Berkeley

Studypool has helped 1,244,100 students

Review from student
" Top quality work from this guy! I'll be back! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1825 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors