Module 1 - CaseAccounting Cost Systems and Cost BehaviorAssignment OverviewPreparation of an Income Statement for The Serious Reader CompanyThe first case of this course provides an opportunity to prepare a segmented variable costing (contribution margin, behavioral) income statement and analyze the information. This is a very small company and the information may seem simplistic at first glance. Don’t forget that numbers and hands-on practice best illustrate many basic accounting concepts.The Serious Reader Company is a small online retailer operating out of a garage apartment. The owner buys books at garage sales, thrift shops, library sales, and whenever an opportunity arises. The company classifies all books into five categories based on cost of acquisition and estimated sales price. See below for details about books purchased and sold during the last year (20XX). Price Categories A B C D E Units Sold 4,000 1,000 500 400 400 Unites Purchased 6,000 1,200 1,000 1,000 1,000 Resale Price $4.00 $12.00 $20.00 $45.00 $60.00 Cost $0.50 $4.00 $10.00 $20.00 $20.00 In addition to purchasing inventory (used books), the company incurs some operating expenses. Variable Operating Expenses Shipping per book $1.50 Common fixed expenses Internet-related costs $10,000 Travel, etc. $4,000 Advertising $1,000 Other overhead $5,000 Case AssignmentRequired:Computations (use Excel)Prepare a segmented variable costing (behavioral) income statement for the company in good format.Prepare a second variable costing statement assuming 90% of all the books in each category purchased were actually sold.Prepare a third variable costing statement assuming that the price is increased by 50% for all five categories (use original sales information).The owner enjoys the used-book business. Any suggestions as how to turn this into a full-time business venture so the owner can quit his other job? Prepare another income statement to support your idea.Memo (use Word)Interpret the results from the computations and explain how the information is useful. Write a 4- or 5-paragraph memo to the owner of the business. Start with an introduction and end with a recommendation. Each of the four or five paragraphs should have a heading.Short essay to comment on the questions below (use Word). Start with an introduction and end with a summary or conclusion. Use headings. Maximum length of two pages.Why do many organizations make the effort to prepare a different type of income statement for internal purposes?Variable costing is not just about preparing income statements. Provide at least three scenarios in which understanding how costs behave is useful.Assignment ExpectationsEach submission should include two files: (1) An Excel file; and (2) A Word document. The Word document shows the memo first and short essay last. Assume a knowledgeable business audience and use required format and length. Individuals in business are busy and want information presented in an organized and concise manner.

5-7 Power point Slides with speaker notes not including the title and reference slide.You anticipate a great deal of resistance to change from the employees of Pegasus, especially if there are layoffs involved. You and the HRD group must first identify the emotional factors of change and then present a plan to address these issues to the company in a meeting. You must consider the overall culture of the organization as well as all the subcultures. Research how people and organizations react to change, both positive and negative. If possible, interview coworkers, family, and friends who have experienced substantial change in their lives. Review articles and books on how organizations have successfully moved through changes, and study those that have failed to make changes to succeed. Develop a set of recommendations that will minimize the negative reactions from individuals and the organization to the change being planned for Pegasus. Be sure to cite your sources using APA guidelines. Prepare a presentation for Pegasus' senior management team, focusing on anticipated employee reactions to organizational change (including the possibility of layoffs), and complete the following:Present your findings from your research and surveys on how people react to change.Propose an action plan to address these reactions.Discuss the financial impact of emotional reactions to change so your audience “buys in” to any proposed investments of time or money.

You are asked to visit the website of a listed company in The New York Stock Exchange of your choice and download its financial statements. You are asked to prepare a report to discuss the company and its financial performance using the techniques you have been taught during the module. It is highly recommended to use the financial ratios analysis approach by discussing each ratio you will calculate, while a complete report must include the limitations of the ratio analysis.Details of the task is hereby attached.PLEASE NOTE THAT THE ANSWER MUST BE RELEVANT TO THE MODULE