Supply Chains and Distribution Channels

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Business Finance

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Great news! Your concept passed initial testing and went on to more rigorous, quantitative testing. The results there were promising and you've decided to launch the new product! Now, you need to identify potential suppliers and distribution partners.

For this assignment, create a 5-6 page paper that contains the following information:

  1. In 1-2 pages, create a list of at least three potential suppliers and describe what they would do for your company (preferably using real-life suppliers, but you may use fictitious names if you can't locate an existing company that supplies that material).
  2. In 1-2 pages, create a list of at least three potential channel partners and describe what they would do for your company (wholesalers, retailers, etc.).
  3. Using the companies listed in your supplier list, create a diagram of suppliers that traces your offering back to its raw materials.
  4. Using the companies listed in your channel partner list, create a flowchart that shows at least three potential pathways to get your product to the consumer.
  5. Include a ½-page write-up that discusses the value that each supplier and channel partner contributes to the development and distribution of your offering.

Proofread your final assignment for correct spelling, grammar, and punctuation. For more information about APA,

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Running head: INTRODUCING AUQUABABIES PRODUCT Introducing Auquababies Product Desmond K. Fulton Rasmussen College Author Note This paper is being submitted on January 20, 2019 for Connie Xecominos Principles of Marketing course. 1 INTRODUCING AUQUABABIES PRODUCT 2 Product Description Auquababies is a type of baby toy with various forms of animal shapes. The above toys are made from fabric that is soft and gentle on the body of a child. As a result of the soft material, the bay can play while the parent takes on bathing them using the same toy while they play with it. Auquababies toys are a new line of product and vary from the common toys which are typically made from plastic hence regularly wear out when exposed to water. Auquababies can soak in water for long periods and are designed to hold the soap at the same time. The fabric used to make these toys is quite long lasting which helps them retain their new look even after being used for long. Value Proposition According to research, the majority of children do not like bathing since they consider it is playing time. Bath time is usually dreaded in most homes with babies and considered a great challenge by the majority of parents. Most toddlers enjoy playing in the water while bathing, but it becomes a problem as the baby gets older. The problem usually escalates to the point where a child will refuse to bathe causing the parent to force them which end up with too much crying from the baby (Osterwalder & Papadakos, 2014). As a result, auquababies has been designed to help curb the problem of crying while bathing among babies. These are toys which make it fun INTRODUCING AUQUABABIES PRODUCT 3 for children as they shower while playing and also takes off the burden from parents. Auquababies can be used as toys and also bathing tools by parents. Making children comfortable as well as happy is usually a grave predicament for parents especially first-time parents and mostly the single parents. Auquababies toys will prove quite resourceful since royalty has been considered and accorded. The auquababies toys have numerous benefits which can be derived from them including peace at home as well as cleaner children and toys. Being gentle with babies and caring for them is the most appropriate and suitable way to handle them and assists in reducing stress when with them. In light of the above proposition, auquababies toys help in bonding between parents and babies since they have an easy time when bathing and playing thus stress reduction. Auquababies help to merge playing with bathing which is equally crucial to a child. Reason to Believe Unlike other baby toys in the market which are dependent on market prices in cost determination, auquababies are different since they deliver functional as well as the emotional advantage to the buyers. Realistic merits provide functional utility to customers, and on the other hand, emotional advantage makes the users feel good while using the product (Dodds, 2003). The soft fabric of the toys is practical proof that they are bathing items while the toy nature in the form of animals is quite fascinating to children hence they tend to play with them. Suggested Retail Price INTRODUCING AUQUABABIES PRODUCT 4 Cost of production along with overall market value is quite significant in product value with regard to price setting for auquababies toys. The suggested retail price for auquababies toys is thus approximately $15. Summary During manufacturing and planning of the auquababies toys, the fabric was a factor that was deemed quite crucial. I wanted to please both parent and children with this product hence had to be keen on the materials to choose. The soft and long-lasting fabric was to help with keeping the baby at ease and comfortable as they are bathed. The additional function of the bathing item was significant in distracting the baby during the event that they most dread. The suggested retail price was chosen basing on the existing market price. The price was to be starting price without much focus on the cost of production to attract some significant market for the product and maybe later increased in the case where the buyers have realized the importance of the product and do not mind purchasing at the higher prices (Wiid & Diggines, 2010). The suggested price was to act as a distracter and prevent the buyers from not choosing this product basing on price difference with the existing toys, yet they have not tried using the product. The value proposition was critical during analysis. The key benefit of auquababies being used as a toy and tool for bathing was significant since the majority of parents would give it a thought an attempt at having an easy time with their babies during bathing. Time for bathing is usually a pressing problem for a vast population of parents hence it will help in marketing the product if this benefit was highlighted. The advantage of the toy helping in bonding between parents and babies was also key since a high number of parents especially first time would deem good bonding with their children as a priority (Wiid & Diggines, 2010). If the toys would aid increasing bonding and making their babies more comfortable around them, first-time male INTRODUCING AUQUABABIES PRODUCT 5 single parents mostly would not kind of giving it a try hence high sales. Lastly, the reasons to believe are key since they provide a comparative and additional benefit with other companies of similar products thus it is practical. Market Research Market research is resourceful in providing an overview of the kind of products in the market as well as new products which may bring high profits. With regard to auquababies, I will conduct market research through online means in addition to through questionnaires. The focus will be placed on determining the particular need for information concerning the market. Detailed analysis will be taken into practice with the aim of setting right the needs. Secondly, the outcomes of the previous step will be prioritized. Researching all kinds of information that are of interest is quite impossible hence the need to concentrate on specific important information which will provide the most suitable payback (Wiid & Diggines, 2010). A review of research alternatives that are less expensive will be conducted to minimize unwarranted costs that may be incurred in the process. I will then approximate the cost due to performing the research with all consideration of expenditure on the internet. In the case where I consider hiring a researcher otherwise consultant, it is essential to put all considerations in place and priorities right to achieve the goals of the business as well as avoid unnecessary expenditures. I will undertake secondary research. I will first analyze data and information that is already published regarding new markets. I will identify competitors, identify benchmarks along with target segments. My segments are those that can be placed in my targeted demographic which those that have a particular lifestyle exhibit a specific behavioral pattern and have a INTRODUCING AUQUABABIES PRODUCT 6 predetermined age. I chose this type of research since it provides information on previous experiences in similar markets thus I can plan effectively. Persona Name: Stephen Goals and Challenges: To understand the dynamic market Age: 28 Gender: Male predict future demands Values and fears: Innovative and good leadership skills Salary: $ 5000 Lack of coordination and good Location: US maintenance Education: Master’s Degree Family and Life: Single with one child Job Title: Digital Marketing Marketing message: Ultimate social media tool for Scheduling INTRODUCING AUQUABABIES PRODUCT SWOT Analysis Strengths • Limited risk of starting the line of product • Highly visible website • Possesses several multiple functions • Helps to connect parents and babies • It is cost friendly for all levels of incomes • Ability to conduct sale of products online • Has high barriers in case of entry • It is produced in various forms that excite babies Weaknesses • Competitors can set similar prices quite quickly • It is limited to children of a certain age bracket • They can be easily destroyed due to their softness Opportunities • Ability to develop and expand in case of future changes and customer suggestions • Development of relationship with wholesale distribution • Expansion of the online market to other far areas 7 INTRODUCING AUQUABABIES PRODUCT • Ability to develop and open more stores upon realizing high profits and product acceptance • Affiliate relations with vendors and marketers of similar products • Ability to sale line of product or merge with higher brands • Emerging markets in some nations with macroeconomic conditions • Cost cutting after the product has settled in the market and gained good ground Threats • Companies with a higher reputation in the market and lower prices • Increase in the price inputs which cause an upward pricing • Digital garning which captures the majority of parents and babies who are proliferated with smartphones 8 INTRODUCING AUQUABABIES PRODUCT 9 References Dodds, B. (2003). Managing customer value: Essentials of product quality, customer service, and price decisions. Lanham, MD: University Press of America. Osterwalder, A., & Papadakos, T. (2014). Get started with ... Value proposition design: How to create products and services customers want. Hoboken, NJ: Wiley. Wiid, J., & Diggines, C. (2010). Marketing research. Juta and Company ltd.
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Explanation & Answer

Attached.

DISTRIBUTION CHANNELS FOR AUQUABABIES

Distribution Channels for Auquababies

Institutional Affiliation:
Author’s Name:
Date:

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DISTRIBUTION CHANNELS FOR AUQUABABIES

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Distribution Channels for Auquababies

Potential Suppliers
Suppliers are firms or individuals who deliver resources needed by an enterprise to
manufacture goods or services. Such resources include materials and parts, supplies capital items,
and services. The suppliers play a significant role in a company’s microenvironment. The potential
suppliers of raw materials to be used in the manufacture of auquababies products include Exeter
Inc., Cheshire Enterprises, and Fragomen Ltd. Exeter Inc. will supply crayons, while Cheshire
enterprises and Fragomen Ltd will supply waterproof paints and fabric materials respectively.
These group of suppliers will play a huge role at every stage of our product lifecycle, from sourcing
raw materials to helping ramp up production, and to finding better options for raw materials as the
market starts becoming saturated. Therefore, it is important for us as a company to work closely
with them to get the best out of their supplies.
Our suppliers will deliver the much-needed resources for production on time. To ascertain
this we intend to develop an excellent relationship with them so that they can prioritize us. In this
way, they will ensure that we get the best materials for our products. Having these suppliers
onboard will as well lower the risk of lost revenue (Corrigan, 2018). We are certain that the raw
materials that will be delivered to us will be of high quality hence the risk stopping production or
rejecting finished goods will be lowered. Because of these quality materials, we will be able to
manufacture and deliver quality auquababies toys to the targeted audience free from defects and
in a timely manner. In the long term, we will be able to cut on costs. Une...


Anonymous
Great content here. Definitely a returning customer.

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