Steps to Perform: Step Instructions Points Possible 1 Open the PowerPoint file Student_PowerPoint_3G_Travel.pptx downloaded with this project. 0 2 Change the Colors for the presentation to Blue Green. 6 3 On Slide 1, format the background with the Water droplets texture, and then change the Transparency to 50%. 8 4 Select Slides 2 through 4, and then apply a Solid fill to the background of the selected slides—in the second to last column, the third color. 6 5 On Slide 2, hide the background graphics. 4 6 On Slide 2 insert a Table with 3 columns and 4 rows. Apply table style Medium Style 3 - Accent 3, and then type the information below in the inserted table. Trip TypeDay OneDay Two Adventure SeekerKayak and SnorkelNature Preserve Hike Family-FriendlyPacifica Bay ZooBeach Day and Horseback Riding Arts & CulturePacifica Bay Art MuseumArtisan Walk 10 7 Resize the table so that its lower edge extends to 3 inches on the lower half of the vertical ruler (height 4.72"), and then distribute the table rows. Align the table text so that it is centered horizontally and vertically within the cells. 8 8 In the table, change the Font Size of the first row of text to 24. Apply a Divot Cell Bevel to the first row. 4 9 On Slide 3, animate the picture using the Wipe entrance effect starting After Previous. Change the Duration to 01.00. Apply the Split entrance effect to the bulleted list placeholder, and then change the Effect Options to Vertical Out. 8 10 On Slide 4, insert a Clustered Column chart. In the worksheet, beginning in cell B1, type the following data. After typing the last number in the worksheet—67300—press ENTER. Do not press TAB. In row 1, beginning in cell B1: Year 1, Year 2, Year 3 In row 2, beginning in cell A2: Spring, 75600, 72300, 81460 In row 3, beginning in cell A3: Summer, 105300, 128730, 143600 In row 4, beginning in cell A4: Fall, 35900,58300, 58320 In row 5, beginning in cell A5: Winter, 41600, 58430, 67300 10 11 Apply Chart Style 8 to the chart, and then remove the Chart Title element. Apply the Wipe entrance effect to the chart and change the Effect Options to By Series. 10 12 On Slide 5, apply the Style 1 background style to this slide only. (Mac users, format the background using Solid Fill color White, Background 1.) 0 13 From your downloaded grader files, insert the video p03G_Video.mp4. Change the Video Height to 6 and use the Align Center and Align Top options to position the video. Apply the Simple Beveled Rectangle video style. 12 14 On the Playback tab, change the Video Options to Start the video Automatically. Trim the video so that the End Time is 00:09 and then compress the media in Standard Quality or Low Quality depending on your version of PowerPoint. (Mac users, the Compress Media feature is not available in the Mac version of PowerPoint.) 6 15 On Slide 6, hide the background graphics, and then format the slide background by inserting a picture from your downloaded project files— p03G_Background.jpg. Set the Transparency to 0% 6 16 Insert a Header & Footer on the Notes and Handouts. Include the Date and time updated automatically, the Page number, and a Footer with the text 3G_Travel Display the document properties. As the Tags type travel, tourism 2 17 Save and close the file, and then submit for grading. 0 Total Points 100

explain the importance of understanding intercultural communication. Identify the role that context plays in communication, and include references to high-context and low-context cultures. (250 words)

Please provide a public relations plan that communicates the business’s (Small business of your choice) benefits written with the needs of stakeholders in mind. The plan must be logical and convincing plan, with a strategy to communicate the company’s benefits in such a way that it will persuade potential clients about the worth of your business’s product or service or to do business with your company.The success of a small business is based on its ability to communicate and meet the needs of its target market. One of the most important ways to do this is with a public relations plan. Public relations plans are utilized to introduce a business or help boost its reputation within the industry and surrounding community. Current research has shown that a company’s reputation has a direct link to customer loyalty and retention. For this reason, small businesses should produce a public relations plan.The objective of the public relations plan assignment is to gain experience applying a public relations strategy to help gain or create competitive advantage.our plan must meet the following requirements and include these elements:Public Relations statement - Succinctly state your plan’s overall objectives (purpose and need).Target market - Identify your target market and develop the optimal marketing mix to reach your potential customers or stakeholders.Statement of goals and objectives - Explain the advantage your business will have with the integration of the Public Relations plan. Goals should be specific and measurable.Public Relations strategy - Identify the specific activities the business will use to reach customers and stakeholders (Remember key media such as print publications, radio talk shows, television talk shows, blogs, social media, television, and radio news).Implementation - Explain the stages of implementation as well as key factors that are necessary to use with the various media.Timeline – Provide the timelines during which the specific public relations activities will occur. Budget – Provide a budget and 12-month income statement (revenues and costs) on the proposed Public Relations plan. Show how your plan is feasible based on financial projections.Evaluate – Provide details how this plan is evaluated from success to failure. In other words, provide scenarios or key drivers to help determine the plan’s success.Your paper must meet the following requirements:Be 8 -12 pages in length, not including the cover page and reference page.Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed). Format your paper according to the APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical.