MBA 670 University of Maryland Global Campus Strategic Decision Making Discussion
Need 2-3 paragraphs in reply to these each Response listed below along with sources. The original questions are posted for reference.Discussion Topic 1:What industry sectors tend to be better performers? Why?How may Covid-19 lead to growth in certain sectors and decline of other sectors that will have to ‘re-invent’ themselves to make them competitive? You may pick a sector from healthcare, education, retail, hospitality, manufacture, IT, or transport.Response 1:Different key sectors drive the US economy. They include manufacturing, transport, information and technology, retail, education, health, and hospitality. Some of them tend to perform better than others. Some performed better in the short term, compared to the long term. Utilities and energy industries tend to perform better in the middle to long term (UMGC, 2021). The prevailing economic conditions influence their output. For instance, the industrial sector responds to the state of the global economy and fluctuations in the business cycle. As a result, developments such as improvement in trade relations between the US and China would improve its performanceOf the seven industries listed above, the health sector has continued to perform better than others. In the past decades, it has recorded high growth rates even when other sectors performed poorly. Between 2006 and 2017, for instance, it created 2.8 million jobs (Martiniano, Chorost, & Moore, 2018). The health sector grew by 20% within that decade and helped the country recover from the 2007-2008 financial crisis. The rest of the sectors grew by an average of 3% within that period. The better performance of the health sector compared to other industries is driven by the growing population in the country and the development of cutting-edge biotechnology. Irrespective of the prevailing economic conditions, citizens are forced to see a physician or buy prescribed medicine when they fall sick.Some sectors can grow as others fail to achieve good performance as a result of economic changes. The COVID-19 pandemic, for instance, led to unprecedented growth in the online retail sector. As lockdowns were imposed, the majority of businesses and consumers shifted to online selling platforms. On the other hand, the performance of the transport and hospitality sectors declined as fewer people traveled. Players in these sectors must reinvent themselves to become competitive again. For instance, they must put in place the necessary safety measures to protect customers from the COVID-19 virus.Martiniano, R., Chorost, S., & Moore, J. (2018). Health care employment projections, 2014-2024: An analysis of Bureau of Labor Statistics Projections by setting and by occupation. March 2012. Center for Health Workforce Studies. UMGC. (n.d.). Industry Structure Learning Content. https://leocontent.umgc.edu/content/umuc/tgs/mba/m...Discussion Topic 2:Select any company from the Standard & Poor's 500. Select one or more activities in the company’s value chain that would be candidates for relocation to another country.Provide a brief justification and examine the challenges you see in coordinating the global value chain after the proposed value-chain activities of your chosen company are set up in the new country.Response 2:Apple Inc. is the highest rated company on the S&P 500 with an Index Weight of 5.9%, nearly 10% higher than Microsoft Corporation in second (Alpert, 2021). In order to become a top company on this list you must have a highly efficient value chain. Apple has been known for years for their innovative products and their advanced research and development that has led them to the top of the industry. Apple's main products include their phones, tablets and laptop computers, each with a multitude of diverse components from all over the world. Apple adds value to their supply with advanced sourcing and manufacturing using external contactors to produce their products. According to John Dudovskiy of Business Research Methodology, "Apple does not own any manufacturing facilities and prefers to outsource manufacturing of its hardware to other companies in developing countries, notably China" (Dudovskiy, 2021). This strategy has advantages and disadvantages for its value chain. A lot of the components required for these products are cheaply produced from companies in Asia, specifically China, making them much more readily accessible for the manufacturers. These countries also have much leaner manufacturing laws than say the United States; however, as an American company, this creates issues for Apple due to laboring image.According to Statista, Apple's revenue in the 1st quarter of 2021 was dominated by the Americas, accounting for over 41% of their total revenue (Statista, 2021). In fact, the Americas have dominated Apple's revenue since 2012, yet manufacturing occurs in a country outside the Americas. Relocation of manufacturing could occur in the Americas to decrease cost in shipping and storage, adding value to their value chain. The problem with this idea, is that labor laws and pay scales are much different in the United States, for example, than they are China or other Asian countries. This could increase cost of manufacturing; however, savings in shipping and storage could be significant since the majority of their customer base is in the Americas. As an advanced company, it is likely that Apple has considered this transition in the past, but it could provide benefit.Another source of value to be considered is marketing and branding efforts. As was stated, the majority of revenue for Apple comes from the Americas; however, the amount of revenue from the Greater China and Europe is increasing significantly (Statista, 2021). If additional efforts are put towards marketing and branding in these areas, there could be a massive opportunity to capture for them. This can also be extremely valuable if the manufacturing centers remain in China as the earlier point stated. "Moreover, a greater level of market penetration into Asia in general and China in particular can be specified as an additional source of value for Apple Inc. from outbound logistics point of view. This is because selling in this particular geographical market would not involve massive outbound logistics expenses and this cost advantage can be passed to customers to increase the overall appeal of offers" (Dudovskiy, 2021).Alpert, Gabe. (2021, May 8). Top 10 S&P 500 Stocks by Index Weight. https://www.investopedia.com/top-10-s-and-p-500-st...Dudovskiy, John. (2021, February 23). Apple Value Chain Analysis. https://research-methodology.net/apple-value-chain...Statista. (2021). Revenue of Apple by geographical region from the first quarter of 2021 to 1st quarter of 2021. Retrieved on May 13th from https://www.statista.com/statistics/382175/quarter...