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It does generate best innovative ideas as elaborated below;
As an innovative force, crowdsourcing shifts our attention from people to ideas. It breaks the egotism that says we, as leaders, always have to be at the center of our organization. It changes the locus of control from an internal one to an external one, which can be liberating, opening up the organization to new possibilities in terms of governance and operations that it wouldn’t have considered otherwise.
crowdsourcing represents the act of a company or institution taking a
function once performed by employees and outsourcing it to an undefined
(and generally large) network of people in the form of an open call.
This can take the form of peer-production (when the job is performed
collaboratively), but is also often undertaken by sole individuals. The
crucial prerequisite is the use of the open call format and the large
network of potential laborers.
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