Daily Mail Questions

Jul 25th, 2015
Anonymous
Category:
Accounting
Price: $5 USD

Question description

‘It is delusional and cult-like:’ Lululemon employee slams the ‘hypocritical’ company in scathing essay and reveals horrifying details about what it’s really like to work for the brand 

http://www.dailymail.co.uk/femail/article-3162978/Lululemon-employee-slams-hypocritical-company-scathing-essay-reveals-horrifying-details-s-REALLY-like-work-brand.html

1.)   How does an email like this affect a company and brand? Explain your answer. 

2.)   How should a brand or company respond to an email and bad publicity like this? 

3.)   If you were in charge of branding, how would you look to re-brand the idea and image of the company? 

4.)   Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?

minimum 5 sentences to each question

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