‘It is delusional and cult-like:’ Lululemon employee slams the ‘hypocritical’ company in scathing essay and reveals horrifying details about what it’s really like to work for the brand
1.) How does an email like this affect a company and brand? Explain your answer.
2.) How should a brand or company respond to an email and bad publicity like this?
3.) If you were in charge of branding, how would you look to re-brand the idea and image of the company?
4.) Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?
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