Atlanta Airport CRM Platforms & Systems Management

Anonymous
timer Asked: Jan 29th, 2019
account_balance_wallet $20

Question Description

Overview

Using a CRM platform of your choice from the previous activity, complete the following assignment:

You are the Chief Technology Officer at Atlanta-Hartsfield International Airport. As a large hub and busy airport, your goal is to increase spending within the airport to create a shopping mall-like experience. To do this you need the following:

  • A CRM platform to manage the customer experience.
  • A mobile app collects data on consumer behavior and generates push notifications based on geolocation within the airport (e.g., terminal location).
  • A loyalty program, managed through the app, where rewards points are earned when purchases are made at the airport.
  • The ability to spend rewards points as cash within the airport or on selected products from within the app.

Review three (3) CRM platforms that could possibly meet the above needs. Based on this review, write a 4-5 page paper (not including title or reference pages) detailing how this system would work if applied. Consider the following questions:

  1. Which platform would you choose and why? Why did you NOT choose other platforms?
  2. How would this loyalty program generate additional business for the airport?
  3. What would you do with geolocation information, sales information, and what real-time analytics could be used to push notifications to airport users to influence their future behavior?
  4. What other CRM systems would you need to bridge into this system (e.g., other airlines, fast food chains, etc.)?

Tutor Answer

Cess
School: UC Berkeley

hello, i have posted the answers kindly confirm contact me if you have any questions, thank you.

Running head: CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management
Name
Institutional Affiliation

1

CUSTOMER RELATIONSHIP MANAGEMENT

2

Customer Relationship Management
Customer relationship management (CRM) refers to a system that allows business
owners to manage their businesses relationships and data that is associated with their
organization. CRM enables the manager to store customer and prospect contact information
and to identify the sales opportunities in a central area. It is a proper platform for stakeholders
in the business such as the sales, marketing, business development and customer service
teams to manage the customer interactions and ultimately lead to the success of the
organization (Kumar & Reinartz, 2018). The Chief Technology Officer at Atlanta
International Airport intends to increase the spending within the airport by creating a
shopping-mall like experience. The paper will discuss the most effective CRM platforms that
can be implemented in the airport and how a loyalty program can generate extra business at
the airport. The essay will also evaluate how geological information, sales information and
real-time analytics can be used to push notifications to airport users and influence their future
behavior.
CRM Platforms for Atlanta International Airport
The chief technology officer can utilize various CRM platforms to manage the
customer experience at the airport. Salesforce Sales Cloud, Hubspot CRM, and Freshsales are
the best customer relationship management platforms that can be used in this ...

flag Report DMCA
Review

Anonymous
awesome work thanks

Similar Questions
Hot Questions
Related Tags
Study Guides

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors