Review the case: Coca-Cola India.

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timer Asked: Jan 30th, 2019
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Question Description

Review the case: Coca-Cola India.

Review the case and provide an analysis of the case using the following case questions prompts for guidance. Your work should be formatted in the APA style and you must provide at least 5 references to support your work. Make sure that you use headings in your paper. Also, work will be reviewed for plagiarism. Make sure that all necessary content is cited properly.

A good response is: Answer; why have you answered in this manner; support your response with a reference.

To answer the questions, you need to analyze the company, industry and external market issues. Identify issues, explain why it is an issue, explain your response, why did you respond as you did, and support your response with an external reference.

  1. Analyze the Coca-Cola brand and the key factors that have contributed to is success in India.
  2. How did Coca-Cola create value among its customers? How has Coca-Cola’s understanding of customer behavior shaped its marketing strategies?
  3. Research “Aker’s brand equity model” and apply it to Coca-Cola India. What steps can the company take to sustain and grow its brand loyalty?
  4. Which categories should Coca-Cola consider entering into or expanding within to become a total beverage company, and why?
  5. Which of the international brands should Coca-Cola launch in India, and which brands can be leveraged with brand extensions?


Case Grading Rubric

Category

Points

Earned

Description

Analytical and Logical Thinking

15

Demonstrate the ability to apply analytical and logical thinking to gathering and analyzing data using a logical and systematic process.

Critical Thinking

15

It is the ability to think clearly and rationally. It includes the ability to engage in reflective and independent thinking. Critical thinking tenets are as follow:

·Understand the logical connections between ideas

·Identify, construct and evaluate arguments

·Detect inconsistencies and common mistakes in reasoning

·Solve problem systematically

·Identify the relevance and importance of ideas

Reflect on the justification of one's own beliefs and values

Integrative and Problem Solving

20

·Integrative: connecting skills and knowledge from multiple sources and experiences as related to your topic utilizing diverse and event contradictory viewpoints.

·Problem-solving- There are 4 basic steps:

1. Defining the problem

2. Generating alternative

3. Evaluating and Selecting alternatives

4. Implementing solution

Structure and Mechanics

5

Ensure that your paper is well written. Did the paper have proper spelling, grammar, and punctuation? Did your paper comply with APA formatting and flow accordingly? Did you cite references correctly?

Tutor Answer

CristinaP
School: Boston College

Attached.

Running head: COCA-COLA INDIA

1

Coca-Cola India
Name
Institution Affiliation

COCA-COLA INDIA

2
Coca-Cola India

Coca-Cola is one of the most renowned soft drink brand and one of the largest company
that manufactures beverages. The firm has its headquarters situated in the United States in
Atlanta, Georgia (Puri, Kacker & Gupta, 2019). Globally, the company has several leading
brands such as Coca-Cola, Dasani, Minute Maid, Zico, Gold Peak tea and coffee to mention a
few (Puri et al., 2019). Over the years, Coca-Cola company has changed its marketing
approaches, with the firm changing its slogan frequently until settling at “Taste the Feeling” in
2016 (Puri et al., 2019). The firm has established marketing of its brands in most of the countries
worldwide such as India (Puri et al., 2019).
Notably, in India, the company made its first entry in 1950, then exited in 1977, after
which they reentered the country in 1993 (Puri et al., 2019). In the country, the Coca-Cola
Company had three divided systems comprising of Coca-Cola India, Hindustan Coca-Cola
Beverages Private Limited, and Franchise Bottling Enterprise (Puri et al., 2019). The Coca-Cola
India was responsible for preparing the required concentrates and syrups for the beverages, while
the other two company-owned were involved in the preparation of the drinks, packaging, selling,
distribution of the Cola brands (Puri et al., 2019). Moreover, the latter was responsible for
marketing other brands such as Fuze, Schweppes, Georgia among others (Puri et al., 2019).
Although the firm has lost its market shares, it implemented various initiatives such as lowering
sugar in its brands; thus, regaining its customers (Puri et al., 2019). Noteworthy, India has a large
number of non-alcoholic consumers; therefore, the introduction of juices and fruit drinks has
foreseen the company becoming among the top five selling brands (Puri et al., 2019). This paper
analyses the Coca-Cola company on the factors that have impacted to its success in India, its
value creation among customers, use of the “Aaker’s brand equity model” to sustain it brands

COCA-COLA INDIA

3

loyalty in the state. Moreover, an o...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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