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Explanation & Answer

Attached.

Business Plan- Outline
Thesis: The changing and advancing technologies in the computer industries have brought with
it a fair share of troubles. Cases have been reported associated with the loss of data as a result of
electrical and mechanical failure, malfunctions of the system, virus activity, accidental erasers,
smoke fire or water damage among others.
The paper analyzes the business plan as follows:
I.
II.

Introduction
Techz Data Recovery Technologies Limited

III.

Objectives

IV.

Start-Up Costs

V.
VI.
VII.
VIII.
IX.
X.

Company Ownership
Services
Market Analysis
Market Segmentation
Strategy and Implementation
Sales Strategy

XI.

Management Plan

XII.

Financial Analysis

XIII.

Promotion and advertising activities


Running head: BUSINESS PLAN

1

Business Plan
Name
Institution

BUSINESS PLAN

2
Business Plan
Introduction

The changing and advancing technologies in the computer industries have brought with it
a fair share of troubles (Philip, 2011). Cases have been reported associated with the loss of data
as a result of electrical and mechanical failure, malfunctions of the system, virus activity,
accidental erasers, smoke fire or water damage among others. Data losses cost a company a
significant amount of dollar values hence the need to establish a data recovery business to
mitigate and minimize the losses associated with data losses in firms (Ulrich et al., 2005).
Statistics indicate that the data recovery market is expected to grow as data users and firms
discover the cost-saving associated with data recovery rather than a complete reconstruction of
the record which is time-consuming, costly and often inefficient in a complete restoration of the
most critical data in organizations.
Techz Data Recovery Technologies Limited
Techz Data Recovery Technologies limited is established with the need to restore lost
data to companies in mind. The company boasts of expert technicians, a knowledgeable
customer support staff as well as a laboratory critical for handling most disaster recovery crisis
cost-effectively, quickly and efficiently. The company seeks to restore lost data within 24 to 48
hours based on the extent of damage on data. If a company loses time-sensitive data, Techz
Technologies Ltd may handle the data recovery process and ensure data transfer through a direct
modem-to-modem transfer or high-speed data transfer protocols available through the use of the
internet.
Techz Technologies has invested in a proprietary recovery technology that is compatible
with all the computer operating systems to assure consumers of their data being recovered

BUSINESS PLAN

3

despite their use of different operating systems (Gold et al., 2004). The technology is not
dependent on any operating system hence its capability to offer data recovery solutions to all the
available operating systems. The company, therefore, has expertise regarding the restoration of
data on systems such as Macintosh, UNIX, DOS, and Novell among others. The firm’s engineers
have a commitment towards innovation which has been critical in the development of an inhouse software and hardware solutions necessary for the retrieval of the maximum amount of
data for the good of the firm’s consumers.
Objectives
Techz Technologies Data Recovery Ltd. has the following goals


Establishment of the company as a national leader in the retrieval of lost critical data for
firms and individuals.



Enhancement in the number of value-added resellers (VAR) that offer recovery services
through the firm's data recovery by 15% over the next year.

The performance and success of Techz Technologies will be evaluated through:


The provision of innovative solutions to data recovery



Timeliness and reliability of solutions on data retrieval. The company seeks to restore the
lost data to the company within 48 hours in all its operations.



Reliability of the firm's administration through excellent customer services, preparation
of accurate bills, proper records and documentation, follow-up on orders as well as the
maintenance of a close watch on the firm's expenses and collection of the accounts
receivables.

The company will focus on three classes of consumers as its primary target market:


The valued added resellers (VAR)

BUSINESS PLAN


Company IT units



Public institution IT units

4

The company’s co-founder Andrews Whitefield is a critical asset to the successful
operation in data recovery given his 15 years’ experience in the information technology field
with expertise in software development. He will be in charge with the product and services
department of the company. His management skills and insights will play a critical role in
establishing Techz Technologies as an industry giant.
Start-Up Costs
The start-up costs of Techz Technologies will be made up of the acquisition of computers
and data recovery equipment. The two-cofounders of the company will invest their savings of
$250,000 while an additional $100,000 will be obtained from the bank as a credit facility to
facilitate the acquisition of the critical equipment for the company's startup.
Startup Expenses
Legal expenses

$1,000

Legal

$800

Stationery

$2,000

Insurance

$1,000

Brochures

$2,000

Rent

$3,000

Equipment expenses

$80,000

Assets (Cash Required)

$162,200

Long-term assets

$262,200

Total requirements

$350,000

BUSINESS PLAN

5

Company Ownership
Andrew Whitefield has been in the data recovery business for at least 15 years. The
company will be established as a limited partnership between Whitefield and a Peters Christian
who will be responsible for financial management of the company given his experience in the
finance and accounting field.
Services
Techz Technologies commits to the recovery of client files from hard drives, tape
backups, removable media, and optical media among ot...


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