Description
Assignment 1: Advertising Campaign
Due Week 5 and worth 200 points
Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche.
Write a four to six (4-6) page paper in which you:
- Prepare an overview of the product, its brand category, and the niche that it is intended to fill.
- Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.
- Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.
- Outline a sample advertisement in which you illustrate both the campaign theme and
brand image. - Go https://research.strayer.edu to locate at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
- Format your assignment according to the following formatting requirements:
- Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
- Include a reference page. The reference page is not included in the required page length.
- This course requires the use of Strayer Writing Standards (SWS). The format is different from other Strayer University courses. Please take a moment to review the SWS documentation for details.
The specific course learning outcomes associated with this assignment are:
- Examine common buyer behaviors and how they influence marketing programs.
- Appraise how promotion opportunities are analyzed.
- Analyze the advertising tools available to determine which ones to use for a specific situation.
- Use technology and information resources to research issues in marketing communications.
- Write clearly and concisely about marketing communications using proper writing mechanics.
Explanation & Answer
Attached.
ADVERTISEMENT CAMPAIGN 1
ADVERTISEMENT CAMPAIGN
Student’s Name
Professor’s Name
Course title
Date
ADVERTISEMENT CAMPAIGN 2
Wilan Sport Shoe Advertisement Campaign
Wilan (virtual) one of the leading in shoe e-commerce since it has set a gold online for its
customers. For instance the company has major outlets globally with intention of reaching their
customers. Wilan as shoes brand has various categories of customers from children to adult of
different shoe sizes. However as the company widens its size and branches globally there still
exist market niches as the company does not serve their clients with shirts and shorts of the same
brand as indicate by ( Lieb,2012). . This paper will therefore look into one: the brand category
plus the market gap it intends to full feel, two is to evaluate the Wilan brand as it focuses on the
specific market unit or segments, three is to come up with a brand image that can serve the
market gap in which Wilan brand is channeled to and also to prepare a market and campaign
theme that can communicate to the targeted group in the market.
Market segmentation for Wilan Company
Market segmentation is vital in marketing since it gives good understanding and
satisfaction to customers which are better than the competitors in the market. Since no
individuals have the same taste and preference hence should be served differently. Therefore an
organization will only ache has this through implementing the d...
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