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Faulty Choices in Technology:
This can be best represented by those who think that the matter can be
solved by substituting one form of technology for another, for instance , Lovins (1971)
see environmental problems as deriving from faulty technological
choices. He suggests following a soft energy path (SEP) which advocates
using only renewable sources of energy. The soft energy path has five
important characteristics: renewability, varied and diverse
technologies, simple and accessible technologies, matched in scale to
end-use needs and matched in source to end-use needs.
Therefore, this makes products to most likely become part of the extended self. Please let me know if you need any clarification. I'm always happy to answer your questions.