Companies use many tools to learn more about the specific market segments they plan to target. An example of one of those tools is PRIZM. Visit ZIP Code Look-Up and search by a ZIP code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. Review which segments are assigned to the area, and read about two of them. In http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&pageName=ZIP%2BCode%2BLookup&menuOption=ziplookupyour post, share the two segments assigned to the area. Describe the attributes of these segments and what strategies marketers should use if they were trying to reach someone in this area.
Thank you for the opportunity to help you with your question!
i choose the segment on city roots. it gives demographic states and lifestyle of people in that area. this enables the marketers to know the kind of activities the people like to engage in and the total population in that area so that they can market whatever is appropriate to the population.
Please let me know if you need any clarification. please best me