Assess the external environment for the organization you researched in Wk 1.  Based on your assessment and the organization’s strengths and weaknesses you identified in Wk 1, evaluate opportunities for that organization to add economic, social, and environmental value.  Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is least impacted by the organization’s weaknesses; and will take best advantage of the external environment. Create a Microsoft® PowerPoint® presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation: A cover slide An agenda A description of the organization  A summary of the strengths and weaknesses of the organization  Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc. An evaluation of opportunities to add economic value  An evaluation of opportunities to add social value  An evaluation of opportunities to add environmental value (1 slide with speaker’s notes). Note: Some opportunities may appear on more than 1 slide. For example, you may find an opportunity that adds economic, social, and environmental value. A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is not much impacted by the organization’s weaknesses; and takes advantage of the external environment 

View the following two ads: (Tide) (Budweiser). Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain. (Suggested length: 3 – 5 pages double spaced)

Bootstrap Marketing and Advertising Please respond to the following:Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrap marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.