Description
Examine the following companies:
- Papa John's
Write a 525- to 700-word paper and answer the following questions:
- What types of promotions are available?
- What are the objectives of the various consumer promotions?
- Do the promotions on the websites match the company's advertising and consumer promotions at retail outlets?
APA format (no plagiarism)
Explanation & Answer
Completed
Running Head: CUSTOMERS PROMOTIONS
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Consumer Promotions at Papa John’s Company
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CUSTOMERS PROMOTIONS
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Introduction
The Papa John’s company was started in the year 1984 by John Schnatter. John Schnatter
began selling pizzas after selling his Camaro z28 and bought pizza types of equipment. He sold
the pizzas to the tavern's consumers out of the transformed closet. After a year, he moved into a
contiguous area after his pizzas proved sufficient popular. The Papa John's company went into
public in the year 1993 whereby it had 500 stores, and by 1997 it had opened 1500 stores. It had a
net margin of 4.6% of its total sales in the year 2014 though it was far behind compared to its main
competitors. The Papa John's company has more than 4450 franchised restaurants which are
contriving domestically in all 50 states and 44 countries and territories, (He, W., Zha, S., & Li, L.,
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