Description
PART 1. 3 REFERENCES WITH URL PLEASE. 1.5 TO 2 PAGES 750-1000 WORDS...NO COVER PAGE
- For the first section of your post, review the textbook discussion of alternative rationales for cooperative strategy on the business level. The text suggests that the most effective approaches for creating a sustainable, competitive advantage are complementary strategic alliances. Your first section should justify whether you agree that complementary strategic alliances are the best approach. Be sure to refer to the basic requirements for sustainable competitive advantage that are found in a business-level strategy. Utilize research, rationale, and appropriate examples in your response.
- For the second section of your post, review the textbook discussion of the rationale for cooperative strategy on the corporate level. Select one of the three types of corporate-level cooperative strategy alternatives discussed in the text. Using the rationale of business strategy, explain how it can enable a firm to achieve a corporate strategy goal. In selecting and defending your choice, be sure to explain the particular advantages that a cooperative strategy brings. The best class discussion will occur if students do not all select the same corporate-level cooperative strategy alternative to defend.
- The final section or paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response.
- Your posting should be the equivalent of 1.5 to 2 single-spaced pages (750–1000 words) in length.Start reviewing and responding to the postings of your classmates as early in the week as possible.
PART 2. 3-4 PAGES. WITH COVER PAGE. 3 REFERENCES WITH URL PLEASE. APA FORMAT
Course Project Task 4
.The Week 4 installment of the final project will continue to evaluate the Alibaba organization introduced in Week 3.Considering the course material presented in the course readings and discussion for the week, select two of the more prominent cooperative linkages that Alibaba has made. Make sure that there are meaningful differences between the two different alliances or joint ventures you have selected.Begin your paper by summarizing key details about Alibaba’s two alliances or joint ventures that you are using for your paper.Next, for each alliance or joint venture:- Assess the type of business-level or corporate-level cooperative strategy the organization is following.
- Evaluate how the cooperative strategy enhances the competitiveness and performance of the organization relative to what could be done without the cooperative agreement.
- Evaluate the risks that arise from this alliance or joint venture.
Explanation & Answer
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Running Head: ALIBABA ALLIANCES
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Alibaba Alliances
Name
Institutional Affiliation
Date
ALIBABA ALLIANCES
Alliances Description
Like many other multinationals, Alibaba has used strategic alliances for purposes of
growth and market domination. One of the major strategic alliances that the organization has
made is with a leading children’s entertainment firm known as Spin Master Corp. Spin Master is
a Canadian organization that designs, develops, manufactures consumer products for children.
The alliance will be strategic to the two companies in terms of strengthening their digital brands
and capabilities which will have a positive impact on the two organizations in the long run
(Buckley, 2018). Alibaba will be able to sell toys which are valuable to its consumers and also
allow it to diversify its sources of income from just retail to manufacturing. Spin Master will
also gain the Chinese market which could prove to be very valuable.
Another organization that Alibaba entered a strategic alliance with is Sun Art Retail
Group. The organization is the top hypermarket organization in China (Cadell & Kwok, 2017).
The strategy is based on Alibaba’s interests to enter offline retail. Alibaba predominantly
operates in online retail where it provides a place for retails to meet consumers. However, an
alliance with Sun Art Retail, the organization will also be able to operate offline which will
prove to be more productive. The physical stores will increase productivity by allowing buyers
and sellers to meet physically contrary to its online platform which such transactions cannot be
achieved. Also, it will reduce competition brought about by offline retailers.
Business and Corporate-Level Strategy
Growth seems to be the key focus for Alibaba’s business level strategy. The strategy used
to achieve this is differentiation where the organization is attempting to create alliances with
organizations known for their quality. Spin Master offers high-quality children's entertainment
ALIBABA ALLIANCES
products while Sun Art is the top hypermarket organization in China. Differentiation involves
introducing new features which in this case are production and offline hypermarkets where
sellers and buyers can meet. The same services are not offered by many e-commerce companies
in China and around the world (Reid, 2018). In time, the strategies could prove to be very
valuable to the organization. Both production and offline retail will attract a new type of
consumer of a client which will kick start similar objectives in addressing major challenges the
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