Health Communication, 24: 270–283, 2009
Copyright © Taylor & Francis Group, LLC
ISSN: 1041-0236 print / 1532-7027 online
DOI: 10.1080/10410230902806070
HHTH
HIV Disclosure Messages
Do Message Features Influence Reactions to HIV
Disclosures? A Multiple-Goals Perspective
John P. Caughlin
Department of Communication
University of Illinois at Urbana-Champaign
Jennifer J. Bute
School of Communication Studies
Ohio University
Erin Donovan-Kicken
Department of Communication Studies
University of Texas at Austin
Kami A. Kosenko
Department of Communication
North Carolina University
Mary E. Ramey and Dale E. Brashers
Department of Communication
University of Illinois at Urbana-Champaign
People who are HIV-positive must make decisions about disclosing their status to others but
do so in the context of stigma and social isolation reported by many with the disease. Disclosing
an HIV-positive diagnosis is necessary to seek social support, to manage health care, and to
negotiate sexual encounters, but fear of how others will respond is a strong barrier to revealing that information. This investigation focuses on various ways that HIV can be disclosed.
Using a multiple-goals perspective, 24 disclosure messages (representing 6 different types)
were created. Participants (N = 548) were asked to imagine one of their siblings revealing an
HIV-positive diagnosis, using 1 of the 24 messages. Participants’ reactions to the disclosures
differed substantially across the various message types. The discussion focuses on theoretical
explanations for the variations in responses and the utility of these findings for practical interventions concerning HIV disclosures.
Despite significant biomedical advances that have lengthened the life spans of people who acquire HIV (Brashers
et al., 1999; Siegel & Lekas, 2002), those living with the
virus still face difficult psychosocial challenges. People
Correspondence should be addressed to John P. Caughlin, Department
of Communication, University of Illinois at Urbana-Champaign, 702 S.
Wright St., No. 244 Lincoln Hall, Urbana, Illinois 61801. E-mail: caughlin@
illinois.edu
with HIV typically must cope with uncertainty; gain access
to social support; navigate personal relationships; and
decide who, when, and how to tell about their HIV-positive
status (Brashers et al., 2003; Goldsmith, Brashers, Kosenko, &
O’Keefe, 2008). These psychosocial issues can have important physical health implications. Disclosing an HIV-positive
status, for instance, is important for accessing support and
for maintaining adherence to the complex medication regimens of HAART (highly active anti-retroviral therapy),
HIV DISCLOSURE MESSAGES
both of which can lead to better health outcomes for the
infected (Serovich, 2001). There are also broader social,
legal, and health implications of HIV disclosures. Secondary prevention efforts hinge on status disclosure to sexual
partners, and medical ethicists, health advocates, and the
legal community contend that persons living with HIV have
a social and legal responsibility to divulge their status to
potential sexual partners (e.g., Stein et al., 1998).
Congruent with the obvious importance of HIV disclosures,
a large research literature has emerged examining issues
pertaining to revelations of HIV status (for a review, see
Greene, Derlega, Yep, & Petronio, 2003). Much of the HIV
disclosure research has examined how people living with the
disease make decisions about divulging their status (e.g.,
Derlega, Winstead, & Folk-Barron, 2000; Derlega, Winstead,
Greene, Serovich, & Elwood, 2004). This literature indicates
that people living with HIV frequently choose not to disclose
their status because of the stigma associated with the illness
and concerns about others’ reactions (e.g., Alonzo & Reynolds,
1995). When concerns about stigma prevent people from
gaining benefits from disclosure (e.g., gaining support, acquiring medical care), this becomes an important health issue,
warranting counseling programs to help these individuals
manage the social, psychological, and health aspects of their
illness (Rintamaki, Kosenko, Scott, Jensen, & Jordan, 2005).
In addition to examining individuals’ decisions about
revealing their HIV status, there has been some crucial work
on disclosers’ perceptions of the responses they receive
when telling others about their HIV-positive diagnosis
(Greene & Faulkner, 2002; Serovich, Kimberly, & Greene,
1998). Understanding how people respond to disclosures
about HIV-positive status is extremely important. People
living with HIV often experience uncertainty about how
others will react (Brashers et al., 2003). If this uncertainty
contributes to anxiety about revealing their status, research
describing common reactions to HIV disclosures can be
useful by illuminating “the issues and dilemmas that may be
encountered when disclosing” (Serovich et al., 1998, p. 15).
In short, there is a rich and growing literature examining
how people with HIV make decisions about disclosing and
how people who receive those disclosures tend to react. One
related issue that has not received sufficient attention, however,
is whether (and how) the characteristics of particular disclosure
messages influence people’s reactions to revelations of HIVpositive status. Research on how people manage information
suggests that some ways of revealing an HIV-positive test
result are likely to be viewed more favorably than others
(Brashers, Goldsmith, & Hsieh, 2002), yet little is known about
what specific features of HIV-disclosure messages lead to
more (or less) positive reactions.
A better understanding of how features of HIV-disclosure
messages influence people’s reactions could have enormous
practical implications. Given the challenges involved in HIV
disclosures, it would be useful for researchers to be able to
offer guidance about the types of messages that have the greatest
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likelihood of allowing disclosure while minimizing some of
the negative reactions to it. This investigation represents a first
step toward that end. Specifically, this article takes a multiplegoals perspective to examine how HIV-disclosure messages
may vary in the reactions they tend to elicit.
MULTIPLE-GOALS PERSPECTIVE
A useful framework for conceptualizing the diversity in disclosure messages is a multiple-goals perspective (e.g.,
Goldsmith, 2004; Wilson, 2002). There are numerous specific theories within this perspective, but our primary focus
here is on some common assumptions. Most obviously, “it
is a truism that individuals generally pursue multiple goals
simultaneously during their interactions with others”
(Berger, 2005, p. 422). Goals can be described at different
levels of abstraction (e.g., Wilson, 2002). At a broad level,
three types of goals that are relevant to a wide variety of
conversations are (a) instrumental goals, which are the
primary focus of a communicator’s task; (b) identity goals,
which relate to portraying or protecting a desired image of
the self or conversational partner; and (c) relational goals,
which are associated with the development and maintenance of relationships (Clark & Delia, 1979).
Another common distinction among goals is between
primary and secondary ones (e.g., Wilson, 2002) or dominant and subsidiary ones (O’Keefe & Shepherd, 1987). A
key point of this distinction is that even if a person has a
main goal in a conversation, other goals are still relevant to
the situation and may shape or constrain the pursuit of the
primary goal. That is, message production often is not
simply a matter of choosing a singular course of action (e.g.,
pursuing the goal of revealing information); instead,
message producers frequently attend to multiple objectives
simultaneously. A person who decides to reveal an HIVpositive status, for instance, may have a primary (instrumental) goal of conveying that information; however,
research indicates that people considering HIV status
disclosure frequently worry about stigma (e.g., Alonzo &
Reynolds, 1995; Derlega et al., 2000; Derlega et al., 2004).
An individual’s decision to disclose an HIV-positive status
does not necessarily indicate that his or her concerns about
others forming negative impressions have disappeared.
Such identity concerns instead are likely to remain salient,
and a multiple-goals perspective would suggest that individuals might attempt to craft disclosure messages intended to
ameliorate the chances of others having a negative reaction.
In addition to providing a theoretical account of how
message producers address multiple objectives, multiplegoals perspectives are pertinent to understanding how recipients respond to messages (Goldsmith, 2004; Wilson, 2002).
Message recipients are influenced by whether (and how)
particular goals appear to be pursued in conversations. A
message recipient will judge others as inconsiderate, for
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instance, if they fail to recognize and attend to the relevant
identity goals of the recipient (O’Keefe, 1988). In many
cases, there are goals that are inherently relevant to the situation. A person giving advice, for instance, risks creating the
impression of being nosy (Goldsmith & Fitch, 1997). That is,
people who receive advice make judgments about the identity
management objective of not appearing nosy, and they do so
irrespective of whether the person giving the advice is actually
concerned with appearing nosy. Put more broadly, message
recipients’ reactions are influenced by the goals addressed in
the messages, irrespective of whether the message producer
endorses the importance of particular goals.
In short, a multiple-goals perspective provides an
account for how individuals manage various objectives to
produce messages, and it also suggests that variations in
whether particular goals are addressed influence recipients’
reactions to messages. This theoretical framework can be
applied to any communication scenario, but the particular
goals that are likely to be salient are shaped by the specific
situation (Goldsmith, Miller, & Caughlin, 2008; O’Keefe &
Shepherd, 1987). That is, although the general classes of
instrumental, identity, and relationship goals are broadly
relevant, the goals that are conventionally relevant to HIVdisclosure scenarios are particular to that circumstance. It is
thus important to consider commonly salient goals for people disclosing that they have HIV.
RELEVANT GOALS WHEN DISCLOSING
HIV-POSITIVE STATUS
Theoretical models of how individuals decide whether to
reveal an HIV-positive status (e.g., Derlega et al., 2004;
Serovich, 2001) do not explicitly examine the goals that
people have for that disclosure. Nevertheless, research
supporting these models suggests some common concerns
or objectives for people making HIV disclosures. Derlega,
Lovejoy, and Winstead (1998), for instance, found 11 different reasons that people with HIV had for disclosing and
7 reasons they had for not disclosing. Such reasons for
revealing (or not) can be conceptualized as objectives that
would be pursued when disclosing, and these objectives
ought to shape the particular disclosure message (Goldsmith,
Miller et al., 2008). A person who is disclosing to secure
help (e.g., Derlega et al., 1998), for instance, might ask for
assistance.
The literature on HIV-disclosure decisions suggests that
there are many possible objectives that people might have
for revealing their status. Some of these goals may be
idiosyncratic or at least uncommon. For example, in
Derlega et al.’s (1998) study of reasons for disclosure, 1
respondent (out of 42) reported disclosing to a sister
because she “was so filled with hatred toward me and no
compassion toward anyone else. It was almost like I have
got to do something to make her feel something” (p. 155).
Although there are many specific objectives that people
may have when revealing an HIV-positive status, the
research on the reasons why people do and do not tell (e.g.,
Derlega et al., 2004; Serovich, 2001) implies a number of
common goals. Rather than attempting to provide an
exhaustive list of the goals that might be pertinent in specific situations, our focus is on some of the more salient
goals in the literature. An examination of this literature indicates
that all three of the canonical types of goals—instrumental,
identity, and relational—are relevant.
The most obvious instrumental goal in HIV-disclosure
scenarios is disclosing the information. By definition, this
goal would be evident in any revelation of HIV-positive
status. The literature also suggests another common instrumental goal: seeking support (e.g., Brashers et al., 2003;
Goldsmith, Brashers, et al., 2008). Sometimes this support
involves emotional support: One of the most commonly cited
reasons for revealing that one has HIV is a belief that “the
other person would be understanding, consoling, concerned,
and supportive” (Derlega et al., 1998, p. 153). People with
HIV also may seek more tangible support, as in cases when a
person asks for assistance or advice from a person who is
knowledgeable about HIV (Derlega et al., 1998).
As suggested earlier, people who reveal having HIV
often are concerned about the associated stigma (e.g.,
Alonzo & Reynolds, 1995; Derlega et al., 2004). Sometimes
they expect that others will have negative reactions (Greene
& Faulkner, 2002), and they may even feel shame about
their status (Derlega et al., 1998; Derlega et al., 2004). That
is, people who have HIV frequently are concerned about
maintaining a positive identity, and these concerns would be
evident in identity goals when revealing their status. There
are at least two distinct issues involved. First, as evidenced
by concerns that the person being told may not understand
or may judge them harshly (Derlega et al., 1998; Greene &
Faulkner, 2002), disclosers may attempt to avoid negative
evaluation by the recipient.
The identity concerns also extend beyond the particular
individual being told. People who disclose having HIV
often are worried that “people have big mouths and they
might go running around telling other people” (Derlega
et al., 2000, p. 68). Consequently, managing their identity
means trying to prevent their status from becoming a topic
of gossip; thus, they try to limit who knows the information.
That is, even when revealing their HIV-positive status to
one person, people may be concerned with preventing subsequent disclosure to a third party (Greene & Faulkner,
2002).
In addition to identity concerns, relational goals are
probably salient for many people revealing that they have
HIV. Derlega et al. (1998) found that the most frequently
cited reason for not telling others about having HIV was a
fear of rejection, including the concern that the other person
would no longer like them once the HIV-positive status was
revealed. Thus, people who do choose to disclose having
HIV DISCLOSURE MESSAGES
HIV may be concerned with the goal of maintaining the
relational bond with the recipient of the disclosure.
In addition, people who disclose having HIV often do so
because they feel a duty to do so (Derlega et al., 2000).
Often this sense of duty is tied to the nature of the relationship with the recipient; for example, people may feel that
family members simply have a right to know the information (Derlega et al., 1998). Thus, one relational goal in
revealing an HIV-positive status is recognizing or honoring
the other person’s right to know.
THIS STUDY
Research on multiple goals in communication indicates that
the various goals that are pertinent to HIV disclosures will
shape the content of the disclosure messages. This does not
imply that all disclosers will attend to all of the same goals;
indeed, some people who decide to reveal may produce
messages that appear to select only the goal of revelation
(e.g., O’Keefe & Shepherd, 1987). Thus, possible disclosure messages will vary in the goals that are (conventionally
understood to be) addressed.
As noted earlier, the extent to which goals are addressed
shapes the interpretation of messages; for instance, being
inconsiderate is the result of inadequate attention to identity
issues (O’Keefe, 1988). Based on this general principle, we
expected that HIV-disclosure messages with varying attention to the goals summarized above would elicit varying
reactions from recipients; however, given the lack of
research on the effects of various HIV-disclosure messages,
it was not precisely clear how the responses would be
influenced. A person who seeks to prevent subsequent disclosures by asking the recipient not to repeat the information,
for instance, might receive an assurance of confidentiality
or might make the recipient feel special to be told the information. On the other hand, asking the recipient not to repeat
the information also could elicit negative reactions, such as
disappointment or anger that the individual wants to keep
this information secret. Because it was not possible to make
specific hypotheses about how the reactions would be influenced by the various messages, we posed a general research
question:
RQ:
Do HIV disclosure messages that vary in the extent
to which they address various goals elicit different
reactions?
To examine this general idea, we focused on disclosures to a sibling. The choice of the sibling relationship
was based on several reasons. First, HIV disclosures to
family members can be particularly complicated. People
living with HIV are often particularly hesitant to reveal
their status to family members (Greene, 2000) and are
more likely to regret telling family members than friends
or partners (Serovich, Mason, Bautista, & Toviessi, 2006).
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Such findings suggest that concerns about being negatively evaluated are quite salient in disclosures to family
members. Moreover, people with HIV may feel obligated
to tell family members despite not wanting to (Derlega
et al., 2004). In short, people who reveal to family
members that they have HIV often have a complex and
competing set of objectives. Such complex situations are
more likely than simple ones to reveal varying effects of
different messages (e.g., O’Keefe, 1988). Second, disclosing to
siblings is often important to people living with HIV, but
HIV disclosures “to siblings are not well understood in the
literature” (Greene et al., 2003, p. 71). Third, because the
purpose of this study was a systematic assessment of
whether various message types were evaluated differently,
it was necessary to pick a relational context that would be
salient to most people.
METHOD
Participants
We recruited 581 participants from introductory communication classes at a large Midwestern university. Because our
focus was on disclosures from siblings, participants were
first asked if they had at least one sibling. In some cases,
participants asked whether stepbrothers or stepsisters
counted as siblings; they were told to decide whether they
considered the stepsibling to be a sibling. Thirty-three
participants reported having no siblings. They were asked to
complete a separate questionnaire about a cousin. Because
the number of people reporting on cousins was not large
enough to allow for systematic examination, the surveys
pertaining to cousins were excluded, leaving an effective
sample size of 548.
The final sample included 239 (43.6%) men, 299
(54.6%) women, and 10 (1.8%) who did not indicate their
sex. The majority of the participants reported being
European American (392, 71.5%), and the other participants
reported being African American (56, 10.2%), Asian
American (40, 7.3%), Latino/Latina (30, 5.5%), and other
(17, 3.1%). Thirteen (2.4%) individuals did not provide
information about ethnic background. The average age of
the respondents was 19.72 years (SD = 1.85).
Procedures
Each participant was given a short questionnaire on a single
sheet of paper and an envelope that initially concealed a
longer questionnaire containing a variety of closed-ended
items. The first sheet began, “Imagine you are alone talking
with your sibling. (If you have more than one sibling, pick
your oldest sibling.) After a few minutes of small-talk, your
sibling says, ‘Well, I have something to tell you . . .’” This
introductory passage was followed by 1 of 24 disclosure
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messages, all of which indicated that the sibling had HIV
(see Appendix). After the HIV disclosure, participants were
asked, “If this were to occur, what would you do or say in
response? If you would say something, write down exactly
the words you would use.”
Respondents were given the majority of the page (and
back if needed) to respond. Prior to beginning the study,
participants were told that they should wait until they had
finished the first sheet before removing the second questionnaire from the envelope. After completing the first page,
participants enclosed it in the envelope before beginning the
second part of the questionnaire. The primary purpose of the
envelope was to prevent participants’ responses on the first
part from being influenced by the second part, which contained items about possible responses. Because even individuals who cannot produce sophisticated responses may be
able to select them (Burleson et al., 1988), it was crucial that
participants not see the second part before answering the
first part. There was no identifying information on any of
the questionnaires, so participant’s responses could not be
identified.
Questionnaires
Message manipulations. Based on the aforementioned discussion of relevant goals, there were six different
types of disclosure messages, hereafter referred to as conditions. The Appendix lists the conditions and the specific
messages for each condition. The first condition focused on
the instrumental goal of revealing the HIV-positive status.
The four messages in the first condition also served as the
kernel messages (Jackson, 1992) in the other conditions.
That is, these messages were crossed with the other conditions, with each appearing as part of one of the larger
messages in the other conditions. In addition to the kernels,
the messages in the second condition explicitly referred to
the instrumental goal of seeking support. The third and
fourth conditions concerned identity issues, specifically
avoiding negative evaluation and preventing subsequent
disclosure (i.e., asking the recipient of the message not to
tell others). Conditions five and six, respectively, referred to
the relationship goals of maintaining the relational bond
with the recipient and honoring the other’s right to know the
information.
Participants’ responses to the disclosure. There were
both closed-ended and open-ended assessments of the
responses. For the closed-ended measures, participants
completed a series of 7-step Likert-type items about how
they would react. Based on past research on reactions to disclosure of HIV-positive status (e.g., Greene & Faulkner,
2002; Serovich et al., 1998), we constructed items intended
to assess five types of responses: seeking information about
transmission (e.g., “I would ask my sibling how he/she got
it”), social support (e.g., “I would offer to help in any way
I could”), relational assurance (e.g., “I would tell my sibling that HIV would not affect the bond that we share”),
negative evaluation (e.g., “I would think less of him/her”),
and upset (e.g., “This information would really upset me”).
All 14 items were submitted to a principal-components
analysis with varimax rotation. Both the eigenvalues and the
scree plot suggested a four-factor solution rather than the
expected five-factor solution. The factor loadings for the
rotated solution were examined using the 60/40 rule, which
is a “very conservative” (McCroskey & Young, 1979,
p. 380) criterion for assigning items to factors. The results
indicated that social support and relational assurance items
loaded strongly on the same factor, with the lowest factor
loading among these items being .69 (and no secondary
loadings on other factors as high as .20). Given the lack of
evidence for an empirical distinction between social support
and relational assurance, and the fact that it was theoretically reasonable to combine them, a single index called
comforting was created. Using the 60/40 criterion, all of the
other items loaded exactly as expected, so we retained the
four-factor solution suggested by the principal-components
analysis. These four factors (eigenvalues: 4.68, 2.50, 1.64,
and 1.34) accounted for 72.64% of the variance.
Before using the factors as a basis for subscales, we also
examined the Cronbach’s alphas to determine whether any
particular item substantially lowered reliability. For the
index of upset, dropping one item increased the reliability
from .74 to .80, so this item was removed. Our final scales
for the reactions measure were: seeking information about
transmission (2 items, a = .89, M = 5.77, SD = 1.63), comforting (6 items, a = .89, M = 6.56, SD = 0.83), negative
evaluation (3 items, a = .82, M = 2.57, SD = 1.43), and upset
(2 items, a = .80, M = 6.77, SD = 1.63).
Perceived competence and relationship change.
In addition to the items developed based on the HIV-disclosure literature, we asked participants about some general
reactions to the messages. Specifically, respondents rated
the competence of the sibling’s disclosure message and the
extent to which their relationship with the sibling would be
changed by such a conversation. To assess competence, we
used four semantic-differential items (e.g., competentincompetent, effective–ineffective) from Goldsmith and
MacGeorge’s (2000) Message Effectiveness Scale. All
items were recoded so that higher scores indicated higher
competence on a scale ranging from 1 to 7. After performing a factor analysis and checking reliability (a = .85), all
four items were retained (M = 5.31, SD = 1.27).
Participants responded to four items from Vangelisti and
Young’s (2000) Relational Distancing Scale. These 7-point
items assessed how much respondents believed their relationship with the sibling would change due to the conversation involving the revelation of HIV. Based on reliability
analysis and examination of the items, we determined that
two items (e.g., “more tense” vs. “more relaxed”) likely
HIV DISCLOSURE MESSAGES
confounded relational change with the particular situation
of HIV disclosure (e.g., one might experience tension without relational distancing in this circumstance). These two
items were dropped, and the remaining items were coded so
that low scores indicated that the relationship would
become more distant or remote, the scale midpoint (4) indicated no change, and high scores indicated that the relationships would become closer or more intimate. We labeled
this variable more closeness (a = .85, M = 5.16, SD = 1.22).
Coding Open-Ended Responses
Five hundred thirty-six participants wrote responses to the
disclosures. The responses were first unitized into thought
units (Hatfield & Weider-Hatfield, 1978). After initial training, two coders unitized a subset of the data, and then met
with the first author to clarify the unitization rules. Next, the
two coders independently unitized data from 130 participants.
The resulting reliability was quite high (U = .99, see
Guetzkow, 1950), and each coder unitized half of the
remaining data. After unitization, these responses amounted
to 2,930 distinct thought units.
Four of the authors each next took approximately onefourth of the data and independently determined which message functions were present. The four met to discuss their
categorization schemes and found that all four coders had
identified similar functions. The main differences involved
labels and level of differentiation (e.g., negative emotion vs.
sadness, fear, and anger). Such discrepancies were resolved
through discussion. Then two authors each coded 308 units
independently to assess intercoder reliability (Guetzkow’s
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P = .78). This reliability was consistent with other studies
using similar techniques (e.g., Lambert & Gillespie, 1994),
and the coders split the remaining units and assigned a function code to each. The responses ranged in number of
functions from 1 to 10. Most messages included multiple
functions, and the majority of response messages included 2
to 4 functions.
Realism of Disclosure Messages
After examining the first group of responses, we decided it
would be important know whether participants believed the
messages were realistic. Thus, all subsequent participants
(n = 325) rated the realism of the disclosure message.
Realism was assessed with two items (“Think about how
your sibling disclosed in the hypothetical situation
described above. To what extent was this similar to how
somebody with HIV might disclose this to a sibling?”), each
of which was rated on a scale that ranged from 1 to 7, with
higher scores being more realistic (a = .77). On average,
participants reported that the messages were fairly realistic,
with a mean of 4.65 (SD = 1.38), which was significantly
greater than the scale midpoint, t(324) = 8.50, p < .01.
RESULTS
Function Descriptions
A total of 17 message functions emerged from the data. A
complete list of the function categories, along with descriptions and examples of each, can be found in Table 1.
TABLE 1
Functions Expressed in Responses to Hypothetical HIV-Status Disclosures
Function
Description
Sadness
Anger
Fear
Surprise
Concern
Emotional inhibition
Blame
Expressing sadness, sorrow, grief; crying
Being angry, frustrated, or disappointed
Expressing fear
Demonstrating disbelief, shock, confusion, denial; silence
Mentioning concerns about the sibling or other people
Inhibiting any expressions of affect, or minimizing emotions
Stating or implying that the sibling is at fault for acquiring HIV
Information seeking about
transmission
General information
seeking
Emotional support
Explicit advice
Implicit advice
Instrumental support
Relationship affirmation
Identity affirmation
Asking questions about how the sibling acquired HIV
Gratitude
Privacy assurance
Asking questions not pertaining to transmission, including those about
living with HIV, the sibling’s history, current status, and future
Comforting; expressing affection; showing empathy
Providing, or offering to provide, information or advice
Using off-record comments or questions to imply a course of action
Providing or offering tangible assistance
Emphasizing a strong and enduring relational bond
Assuring the sibling that he or she is still perceived positively
or viewed in the same way
Stating that the participant appreciates something that the sibling did
Assuring that the information will be kept in confidence
Example(s)
“I’m sad to hear this.”
“I’m really angry.”
“I’m so scared for you.”
“Oh my god!”; “I don’t know what to say.”
“How is your wife dealing with this?”
“I would try to remain calm.”
“Why didn’t you put on a condom?”;
“You’re an idiot.”
“How did you get it?”
“Who have you told?”; “Are you going
to die?”
“I’m here for you.”
“You need to tell mom and dad.”
“Have you seen a doctor yet?”
“I’ll help you get the best medical care.”
“You’re my brother, no matter what.”
“You are still the same person.”
“Thank you for telling me.”
“Of course I won’t tell anyone.”
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Several of the functions involved emotional expressions,
including sadness (n = 154 thought units, 5.26% of all utterances), anger (n = 27, 0.92%), fear (n = 11, 0.38%), surprise (n = 437, 14.91%), and concern (n = 42, 1.43%). Also,
some messages described emotional inhibition (n = 8,
0.27%) or attempts to reduce participants’ expression of
emotions. Another function was blame (n = 106, 3.62%),
which included overtly critical remarks and comments with
a clearly accusatory tone, insinuating that the sibling was at
fault for his or her HIV status.
Two functions involved participants seeking information. Because questions about how the virus was acquired
were so common, this type of message content was designated as its own category, information seeking about transmission (n = 330, 11.37%). Another category, general
information seeking (n = 286, 9.76%), comprised all other
types of information seeking. Another general area of functions corresponded to types of social support. Emotional
support (n = 600, 20.48%) included comments that demonstrated comforting behaviors. Informational support was
articulated through the functions explicit advice (n = 146,
4.98%) and implicit advice (n = 225, 7.68%). The instrumental support (n = 158, 5.39%) category contained units
that were offers of tangible assistance.
The remaining categories involved various forms of reassurance. Relationship affirmation (n = 61, 2.08%) was characterized by statements acknowledging a close relational
bond between the participant and the sibling. The identity
affirmation (n = 40, 1.37%) category emphasized that the
sibling would not be perceived in a fundamentally different
or negative way. Statements of privacy assurance (n = 35,
1.19%) expressed promises to keep the sibling’s disclosure
a private matter, and, finally, gratitude (n = 27, 0.92%)
primarily included statements thanking the sibling for sharing this information. The remaining units (n = 237, 8.09%)
were either uncodable or represented some other function.
Many of the responses not represented in Table 1 involved
statements directed toward the researchers rather than
descriptions of the participants’ reactions (e.g., “I am not
very good at being supportive or reassuring”).
Research Question
The open-ended data pertinent to RQ1 are summarized in
Table 2, which lists the proportion of responses that
included each function for each experimental condition. The
proportions for each condition were compared with tests of
independent proportions, which are distributed as z (Brunig &
Kintz, 1997). The basic disclosure (kernel) messages prompted
more expressions of sadness than any other condition except
for the support-seeking condition. The kernel-only condition
also evoked more fear than either requests to prevent subsequent disclosure or emphasizing maintenance of the relational bond, both of which were marked by no expressions
of fear at all. Surprise was a fairly common element of
responses in all conditions but was less common in the
maintain-relationship condition than in the basic kernel,
avoid negative evaluation, and prevent-subsequent-disclosure
conditions. Concern was more commonly expressed in
response to support seeking than in response to the kernel-only
condition disclosure messages. Expressions of emotional
inhibition did not differ significantly by condition.
TABLE 2
Proportion of Responses Containing Each Function, by Disclosure Condition
Condition
Function
Kernel
Seeking support
Avoid negative
evaluation
Prevent subsequent
disclosure
Maintain
relationship
Right to know
Sadness
Anger
Fear
Surprise
Concern
Emotional inhibition
Blame
Information seeking about transmission
General information seeking
Emotional support
Explicit advice
Implicit advice
Instrumental support
Relationship affirmation
Identity affirmation
Gratitude
Privacy assurance
.37a,b,c,d
.03
.06a,b
.60a
.02a
.03
.10
.49
.50a,b,c,d
.69a
.24a
.40a,b
.32a,b
.08
.07
.08a
.09
.24
.02
.01
.50
.09a
.00
.07a,b
.40
.40e
.60
.12a,b,c
.29
.18a
.13a
.11a
.04
.05
.23a
.03
.02
.58b
.06
.02
.08
.51
.35a
.58
.23b
.28
.11b,c,d,e
.16b,c,d
.06
.04
.06
.20b
.06
.00a
.60c
.06
.00
.17a
.48
.30b
.49a
.16d
.34c
.24c
.04a,b
.03a
.06
.03
.17c
.06
.00b
.43a,b,c
.05
.01
.13
.48
.26c,e
.57
.30c,d
.26a
.27d
.06c
.06
.05
.07
.22d
.04
.02
.57
.06
.02
.18b
.41
.31d
.59
.18
.19b,c
.27e
.05d
.05
.01a
.06
Note.
Proportions in the same row that share subscripts differ significantly at p < .05.
HIV DISCLOSURE MESSAGES
Participants made more statements of blame when in the
prevent-subsequent-disclosure and the right-to-know conditions than in the support-seeking condition. Questions about
how HIV was transmitted (information seeking about transmission) were equally common across conditions. Information seeking more generally (general information seeking)
appeared with different frequency, however, depending on
the condition: Basic disclosures tended to be met with more
questions than conditions involving negative evaluation,
preventing subsequent disclosure, maintaining relational
bonds, or the other’s right to know. Also, general information seeking was more frequent when disclosures involved
support seeking than when they emphasized maintaining the
relationship.
Emotional support was offered less frequently when
disclosures contained requests for no subsequent disclosures
to others than when they were the kernel-only messages. In
terms of other types of support, the different types of advice
appeared to operate somewhat differently. Explicit advice
was least common in the seeking-support condition, significantly less than in the kernel-only, avoid-negativeevaluation, and maintain-relationship conditions. The
maintain-relationship messages also elicited more explicit
advice than did the prevent-subsequent-disclosure messages. On the other hand, implicit advice appeared less
frequently in response to right-to-know messages than
either the kernel-only messages or prevent-subsequentdisclosure messages. Also, implicit advice was more common
in the kernel-only condition than in the maintain-relationship
condition.
Relationship affirmation was expressed more in response
to concern about negative evaluation than to requests for
preventing subsequent disclosure, emphasis on relational
maintenance, or honoring one’s right to know. Relationship
affirmation also occurred more after support seeking than
after the prevent-subsequent-disclosure messages. In the identity affirmation function category, support seeking produced
more identity affirmation than did the prevent-subsequentdisclosure condition. Gratitude was expressed more commonly as a response to the kernel messages than to those
277
honoring the other’s right to know. There were no differences across conditions for privacy assurance.
RQ1 also was examined with a series of analyses on the
closed-ended questions. Each of the six reaction variables
(seeking information about transmission, comforting,
negative evaluation, upset, perceived competence, and more
closeness in the relationship) was examined with the six
message conditions treated as fixed factors and the four
kernel messages treated as random factors. Treating the
messages as random factors enhances generalizability to the
broader population of HIV-disclosure messages and takes
into account random variation that might be attributable to
differences in messages (Jackson, 1992).
Throughout all the analyses, there were no statistically
significant effects for the kernel messages or for the condition by messages interactions. This indicates that all the
effects of the conditions can be interpreted in a straightforward manner. Because the nonsignificant effects involving
the various kernel messages are not of substantive interest,
the specific values of these tests are not presented; instead,
the results focus on the main purpose of the analyses—
examining differences in the conditions.
There was not significant evidence that participants’
seeking information about the transmission was influenced
by the conditions, F(5, 15) = 1.34, ns. There was, however,
a significant effect on comforting, F(5, 15) = 4.36, p = .01,
partial h2 = .58. Post hoc analyses indicated that the seekingsupport condition was significantly higher on comforting
than were the prevent-subsequent-disclosure and honoringthe-right-to-know conditions (see Table 3). In addition, the
maintaining-relationship condition was significantly higher
on comforting than right-to-know messages.
Participants’ reports that they would negatively evaluate
the sibling who disclosed were also associated with the
message conditions, F(5, 15) = 3.52, p < .05, partial h2 = .52.
Post hoc analyses indicated that messages citing the participants’ right to know evoked the highest levels of negative
evaluation, and the right-to-know condition was significantly
higher than the kernel-only and seeking-support conditions.
Messages citing the goal of maintaining the relationship
TABLE 3
Summary of Closed-Ended Reaction Reports by Message Condition
Condition
Reaction
Seeking information about transmission
Comforting
Negative evaluation
Upset
Perceived competence
More closeness
Note.
Kernel
Seeking support
Avoid negative
evaluation
Prevent subsequent
disclosure
Maintain
relationship
Right to know
5.89 (1.34)
6.57 (0.75)
2.30ab (1.14)
6.19 (1.19)
2.43 (1.18)
5.51abc (1.06)
6.02 (1.35)
6.73ab (0.61)
2.43c (1.31)
6.14 (1.05)
2.65 (1.27)
5.25d (1.21)
5.61 (1.96)
6.53 (0.99)
2.61 (1.46)
6.32 (1.27)
2.68 (1.25)
5.26e (1.25)
5.87 (1.67)
6.43a (0.82)
2.50 (1.49)
6.21 (1.15)
2.88 (1.34)
4.86ade (1.22)
5.64 (1.66)
6.67c (0.56)
2.72a (1.41)
6.22 (0.99)
2.66 (1.24)
4.99b (1.15)
5.61 (1.71)
6.40bc (1.09)
2.88bc (1.70)
6.19 (1.11)
2.86 (1.31)
5.02c (1.36)
Values given are means (standard deviations). Means in the same row that share subscripts differ significantly at p < .05.
278
CAUGHLIN ET AL.
elicited the second-highest level of negative evaluation, and
this was significantly higher than that in the kernel condition.
There was not a significant difference in levels of upset
reported by participants, F(5, 15) = 0.16, ns, and perceived
competence of the disclosure was not significantly
influenced by the conditions, F(5, 15) = 1.44, ns. However,
perceptions that the disclosure would lead to more closeness
in the sibling relationship were related to the message
conditions, F(5, 15) = 3.15, p < .05, partial h2 = .51. In
particular, the condition aimed at preventing subsequent
disclosure of the information to third parties produced the
lowest scores on the closeness index and was significantly
lower than three conditions: kernel-only, seeking-support,
and avoid-negative-evaluation. Also, the maintainingrelationship conditions and the right-to-know condition
were significantly lower than the kernel messages in terms
of educing more closeness. Despite such differences among
the groups in leading to more closeness, all of the groups
were significantly higher than the scale midpoint, which
was defined as “no change” in the relationship. Even the
condition with the lowest scores, preventing subsequent
disclosure, was significantly higher on average than the
midpoint, t(80) = 6.36, p < .01. That is, participants in each
condition reported that the relationship would become
significantly closer rather than more distant.
DISCUSSION
This study is an important first step toward understanding
how features of HIV-disclosure messages influence the
impact of those disclosures. Like any initial study, this one
has limitations, one of which is that the sample was
composed of undergraduate students. Although undergraduates certainly can have siblings with HIV, the findings from
this study may not generalize to other populations. This study
also focused specifically on sibling relationships; HIVdisclosure messages may operate differently in different
kinds of relationships. For example, if the disclosure is to a
sexual or needle-sharing partner, concerns about the other
person’s health would be more relevant (Derlega et al., 2000).
Another limitation is the use of imagined encounters.
Although this concern warrants replicating these findings, it
does not undermine the value of this investigation. If the
scenarios were not meaningful to some participants, this
would introduce random error into the study. Clearly, such
randomness could not explain why the various conditions
were related systematically to the tenor of the responses.
The data also showed little evidence that participants produced only socially desirable responses. If social desirability were excessive, one would expect uniformly positive
responses. Instead, there was great variety, with many of the
responses being far from socially desirable (e.g., “What the
hell did you do? If it was your own fault, then I have no
pity. Be careful when you are around me.”).
Although the design of this study has limits, many
research programs have begun with designs similar to that
utilized in this study, and such programs point to the applicability of findings like those presented here. Much of the
seminal research on comforting messages, for instance,
involved having participants imagine attempting to comfort
someone (e.g., Burleson, 1984), and this research has held
up when applied more broadly (for a review, see Burleson &
MacGeorge, 2002). The broader applicability of imagined
interactions also appears in the HIV-disclosure literature.
One study that asked individuals to imagine disclosing
illnesses found that people are more likely to reveal having
HIV to a partner than to family members (Greene, 2000),
and the same pattern has been found in reports of actual
disclosures (Derlega et al., 2004).
In short, like much research in the social sciences, this
study could benefit from a more naturalistic replication, but
there are also good reasons to believe that the findings
presented here provide a good beginning to understanding
how variations in HIV messages influence the responses to
those messages. More specifically, the results have a number of theoretical implications that pertain to two general
areas: (a) the impact of variations in disclosure messages on
reactions and (b) the utility of multiple-goals perspectives
for studying disclosure processes.
Variations in Disclosure Messages
The primary goal of this investigation was to examine
whether the messages used to reveal HIV-positive status
would influence recipients’ reactions to that information.
These findings indicate that message features matter. These
results provide a helpful complement to previous research
on HIV disclosure, which has documented much about
when and why people reveal their status, but has focused
much less on variations in disclosure messages (Greene et al.,
2003). Moreover, this study is an important addition to the
larger disclosure literature because that literature also
includes relatively few studies examining the importance of
message characteristics (Afifi, Caughlin, & Afifi, 2007).
Because we examined a number of specific features of
participants’ reactions, it is useful to summarize the results
pertaining to each condition. Rather than repeating all of the
findings, our focus here is on the salient aspects of the
various conditions. For some conditions, the findings were
mixed, with some fairly positive outcomes and some relatively negative ones. Consider the kernel-only condition, for
instance: These messages were particularly likely to elicit
negative emotional expressions (e.g., sadness and fear) in
participants. Respondents receiving a kernel message were
also relatively unlikely to report that they would evaluate
their sibling negatively and fairly likely to report that the
disclosure would make their relationship with their sibling
closer. They also were relatively likely to seek a lot of information (other than about the means of transmission), to give
HIV DISCLOSURE MESSAGES
implicit and explicit advice, and to offer instrumental support. This pattern of findings, in which kernel messages
tend to elicit informational support (i.e., advice) but are not
particularly likely to elicit emotional support, is consistent
with research showing that people interacting with a
distressed person often give advice if they do not know
what else to say (Burleson & Goldsmith, 1998).
Not surprisingly, the closed-ended data indicated that
respondents who received messages seeking support were
more likely than several other groups to offer comforting.
Respondents’ reports of concern were comparatively high
in the seeking-support condition, and their statements
blaming their sibling were relatively infrequent. The
support-seeking messages were also less likely than several
other types of messages to evoke explicit advice. Taken
together, these findings suggest that alluding to one’s need
for social support may be an effective way to receive comforting while simultaneously suppressing unsolicited
advice, which often is unwanted advice (see Goldsmith &
Fitch, 1997).
The avoiding-negative-evaluation condition had relatively few salient reactions. Across all the closed-ended
questions, it was only significantly different from one other
condition (prevent subsequent disclosure) on one outcome
measure (more closeness). However, the comparatively
negative reactions to the prevent-subsequent-disclosure
messages seemed to be driving this effect (rather than
salient responses to the avoiding-negative-evaluation
condition). In terms of the functions of the response messages
(see Table 2), avoiding-negative-evaluation disclosures differed from multiple conditions in only two categories: It
was lower than several others on instrumental support and
higher than several others on relational affirmation. In sum,
messages that overtly sought to avoid negative evaluation
typically evoked responses that were about average in most
respects, but there is some evidence that these messages can
be successful at getting reassurance about one’s relationship.
Several types of responses distinguished the preventsubsequent-disclosure condition. Notably, there was no
evidence that requests to prevent subsequent disclosure to
third parties resulted in assurances of such privacy; however,
the prevent-subsequent-disclosure condition was the lowest
in terms of eliciting emotional support in the open-ended
measures, and it was fairly low in the closed-ended comforting
measure as well. Responses to the prevent-subsequentdisclosure messages were the least likely to include relational
assurance, and participants who received a prevent-subsequentdisclosure message were less likely than several other
groups to indicate that their relationship would become
closer.
The findings associated with the condition concerning
maintaining the relationship were a theoretically interesting
mix of positive and negative outcomes. In terms of the
functions, it was lowest in educing surprise and the highest
in eliciting explicit advice. The maintain-relationship
279
condition was second highest (and significantly higher than
one other condition) on the quantitative measures of both
comforting and negative evaluation. It also was significantly lower than the kernel-only condition in terms of leading to more relational closeness. Together, these findings
suggest that asking for relational assurances frequently
leads to overt responses that are consistent with that request
but simultaneously leads to disappointment and a relatively
diminished sense that the relationship will become closer.
Last, the condition in which messages referred to the participants’ right to know was not particularly salient in terms
of the response functions. The condition honoring the recipient’s right to know was only significantly different from
more than one other condition on one function: It was lower
than two categories in terms of implicit advice responses. In
contrast to the open-ended measures, the closed-ended
measures suggested that the right-to-know condition was
fairly low on comforting, comparatively high on negative
evaluation, and lower than the kernel-only condition in
terms of beliefs that the relationship would become closer.
This investigation cannot establish exactly why certain conditions fared relatively poorly. Consider the messages that
included requests to prevent subsequent disclosure, which generally were rated less positively than basic (kernel) messages
that disclosed the information simply and directly. One possible
explanation comes from politeness theory (Brown & Levinson,
1987), which suggests that relatively direct messages are
expected and often preferred in close relationships. Given that
the disclosures in this study involved sibling relationships, it is
likely that most of the relationships were fairly close (see
Knapp, Ellis, & Williams, 1980). In such a context, pleading to
not divulge the information to others may be seen as incongruent with the relationship. Such a plea also could be threatening
to the recipient’s identity because it implies that he or she might
not guard the information otherwise (i.e., might not be trustworthy). It is also possible that raising the issue of privacy heightens
sensitivity to issues of stigma; that is, it reminds the recipient
that HIV is a highly stigmatized illness (Alonzo & Reynolds,
1995). This might exacerbate any underlying sense among
recipients that an HIV-positive status indicates contagiousness
or immorality (e.g., sexual behavior or injection drug use).
Telling the sibling not to tell others also might imply that the
individual with HIV is not telling his or her status to people who
should be told (e.g., sexual partners). By asking a sibling not to
tell others, it could raise questions about the infected sibling’s
responsible handling of the information.
Along similar lines, the messages noting that participants
had a right to know the information were viewed more negatively than the plain disclosure messages. Again, identity
issues might be relevant: Stating that a sibling is being told
because of a right to know might imply that the person with
HIV does not really want to share the information, which
could be a threat to the recipient’s identity (e.g., by implying
that the recipient is only being included due to obligation).
It also is plausible that referring to a right to know may
280
CAUGHLIN ET AL.
suggest that the information is personally relevant to the
sibling, which could heighten any fears the sibling might
have about being exposed to HIV (Serovich et al., 1998).
Certainly, there are other possible explanations for the
various findings, but the scope of this project does not provide evidence regarding the most useful explanations. Also,
this investigation focused on disclosures to siblings, and the
findings may not be generalizable beyond that particular
relationship. Indeed, the types of messages examined here
may operate differently in different kinds of relationships.
For instance, people who disclose their HIV-positive status
to an acquaintance may be viewed as justified in explicitly
asking that person not to tell others the information.
Multiple-Goals Perspective on Disclosure
To inform the creation of various disclosure messages, this
investigation took a multiple-goals perspective. The findings
have some theoretically interesting implications for such a
perspective. First, the open-ended responses revealed little
evidence that recipients’ responses matched the goals cited
in the disclosure messages (see Table 2). Avoidingnegative-evaluation messages were no more likely to elicit
identity affirmation than were other messages, and there
was no evidence that the prevent-subsequent-disclosure
condition was particularly likely to elicit privacy
assurances. The maintain-relationship condition was actually less likely to evoke relationship affirmation than were
some message types. The seeking-support condition was not
significantly higher (and was sometimes significantly
lower) than any other condition on functions like emotional
support, advice, and instrumental support. Seeking-support
messages did elicit comparatively high levels of relationship affirmation, and were higher than several other conditions in the closed-ended measure of comforting. In short,
although requests for support may be met with relational
affirmation and comforting, the overall pattern of results
provided little evidence that responses addressed the overt
goals in the disclosure messages.
This pattern, coupled with the findings suggesting that
some conditions elicited a mix of positive and negative
responses, suggests that appealing to multiple goals while
disclosing HIV is more complicated than simply disclosing
the information while divulging other concerns. One possible explanation for why the various conditions did not elicit
responses that closely matched the disclosure messages is
that the various conditions would be relevant to recipients’
goals as well. As suggested earlier, the prevent-subsequentdisclosure condition may have threatened participants’ goal
of maintaining an identity as a good and trustworthy sibling,
or the right-to-know messages may portray HIV as something particularly relevant to the receiver’s identity, which
could heighten anxiety. Thus, although this study demonstrated that various kinds of messages elicit different types of
responses, future research could benefit from a more
systematic examination of how features of HIV disclosure
messages are relevant to recipients’ goals. The most sophisticated and effective disclosure messages might be based on perceiving and addressing recipients’ concerns (rather than
focusing on disclosers’ goals alone). Although speculative, this
possibility is congruent with abundant research emphasizing
the utility of addressing others’ perspectives (e.g., in the social
support literature, see Burleson & MacGeorge, 2002).
Another set of theoretically interesting findings involved
the fact that the prevent-subsequent-disclosure and right-toknow conditions were evaluated more harshly than the simple kernel messages. At first glance, these results appear to
run counter to much writing from multiple-goals perspectives, which often suggests that messages that pursue a primary goal (e.g., influence) while also accommodating a
secondary goal (e.g., considerateness) are likely to be more
appropriate and effective than ones that ignore secondary
goals (O’Keefe & Shepherd, 1987; Wilson, 2002). It is
important to point out, however, that the number of goals
addressed is not the only factor that influences how a message is perceived; the particular goals addressed also matter. As
suggested earlier, the prevent-subsequent-disclosure and rightto-know messages overtly addressed possible goals of a
discloser but may have been threatening in various ways to
the recipients. If the additional goals addressed were instead
tailored to recipients’ goals, multiple-goal messages probably would be perceived positively.
Moreover, future investigations should expand the range
of message features (e.g., direct vs. indirect messages)
examined. This study used messages that contained explicit
expressions of goals (e.g., avoiding negative evaluation by
saying “please don’t judge me” or maintaining a relational
bond by saying “I always want to maintain our trusting relationship”). These same goals could be pursued less explicitly. For instance, Cohen-Silver, Wortman, and Crofton
(1990) found that discussing one’s good coping efforts
when disclosing an illness creates a positive impression and
elicits support from others, suggesting that mentioning coping efforts may serve as an indirect request for support.
Such findings imply that the manner in which goals are
pursued (not just which goals are addressed) may be important. This possibility is consistent with O’Keefe’s (1988)
theory of message design logics, which describes three fundamentally different ways to address multiple goals. In
expressive messages, one goal is selected and emphasized;
in conventional messages, the most important goal is
pursued overtly, but additional information may be added to
attend to secondary goals; in rhetorical messages, the various goals are integrated by redefining the various goals to
be congruent. In this investigation, the messages with more
than one goal can probably best be thought of as conventional: They clearly and explicitly addressed the primary
goal of disclosure and added separate information designed
to address other concerns. It is possible that if the various
goals were integrated (i.e., if the HIV-disclosure messages
HIV DISCLOSURE MESSAGES
had rhetorical design features), messages with multiple
goals would have been rated at least as favorably as the
kernel messages. It is also conceivable that more complex
messages are simply less effective in this situation, and
future research ought to examine such possibilities.
Of course, not all of the messages with more than one
goal fared worse than the simple and direct (kernel) messages. The conditions involving seeking support, avoiding
negative evaluation, and maintaining the relationship all
received both more positive responses and more negative
responses than the kernel condition on at least some dimensions. This suggests that these message categories represent
different tradeoffs. For instance, the seeking-support messages seem well suited to eliciting comforting but appeared
to reduce offers for instrumental support. To the extent that
one wants or needs comforting more than instrumental
support (or is willing to ask for the instrumental support in a
subsequent message), this type of message may be superior
to the plain kernel message. If the person most needs verbal
assurances of instrumental support, however, this might not
be the best message strategy, or the message may need to be
very specific about what forms of support are needed.
281
benefits compared to most of the other message types. One
potential drawback of the kernel messages is that they were
particularly likely to elicit instrumental support and advice.
This is consistent with evidence that people who do not
know what to say when conversing with a distressed individual often give advice or attempt to solve the problem
(Burleson & Goldsmith, 1998). By not mentioning something else for participants to discuss, the kernel messages
may have evoked unsolicited advice, which is often unwelcome advice (Goldsmith, 2004). Despite this potential
drawback, in some situations, keeping the message simple
may be the most competent means of disclosure.
ACKNOWLEDGMENTS
The order of the second through fifth authors is
alphabetical.
We are grateful to Amanda Howald for her assistance with
unitizing and coding.
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Final Thoughts
Knowing that different kinds of messages influence reactions to HIV disclosures has enormous practical significance. The ability to shape reactions means that it should be
possible to develop a model about normatively effective
disclosures (see Goldsmith, 2004). Such a model could be
the basis for interventions aimed at helping people living
with HIV to disclose in ways that maximize certain benefits
(e.g., gaining support, achieving a closer relationship with
the recipient) while minimizing the costs (e.g., disappointing the recipient). The specifics of such a program are
beyond the scope of this investigation, but the findings provide useful leads. Overall, the messages that explicitly
sought support appeared to evoke the most empathetic and
positive responses, suggesting that people initially disclosing HIV-positive test results might be well advised to ask
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These findings also hint that some types of messages may
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APPENDIX
Condition 1: Instrumental Goal was Disclosing the
Information (Kernel Messages)
• I just got back the results of some medical tests, and it
turns out that I have HIV.
• I tested positive for HIV.
• I found out that I am HIV positive.
• I recently found out that I have HIV.
Condition 2: Additional Instrumental Goal was Seeking
Support
• I just got back the results of some medical tests,
and it turns out that I have HIV. I’m not sure what
lies ahead, but I’ll probably need to rely on you for
help.
• I wanted to tell you this because I think I am going to
need your help. I tested positive for HIV, and I am
going to need assistance with certain things.
• I found out that I am HIV positive. The reason that I
am telling you this is because you have always given
me valuable advice about whatever it is that I am
going through.
• You are always so supportive of me, so I knew that
you would be a good person to confide in. I recently
found out that I have HIV.
HIV DISCLOSURE MESSAGES
Condition 3: Identity Goal of Avoiding Negative
Evaluation
• But I want to ask you, please don’t judge me. I just
got back the results of some medical tests, and it
turns out that I have HIV, which is bad enough, but
I don’t think I could take it if you ended up thinking
less of me.
• I’m afraid that this would change the way people see
me, and I don’t want that to happen with us. You see,
I tested positive for HIV.
• I don’t want you to be disappointed in me, but I found
out that I am HIV positive.
• I hope that this doesn’t make people think negatively of me, but I recently I recently found out that
I have HIV.
Condition 4: Identity Goal of Preventing Subsequent
Disclosure to a Third Party
• I just got back the results of some medical tests, and it
turns out that I have HIV. I am trying to keep this
quiet because not everybody will be understanding
about this. So, please keep this information to yourself, okay?
• I have not really told many people about this yet, and
I would hope that you will keep this just between us.
I tested positive for HIV.
• But it’s important to me that this information not get
spread around. I found out that I am HIV positive.
• I recently found out that I have HIV. I would really
appreciate you not telling anybody else because there
are some people I don’t want to know.
283
Condition 5: Relational Goal of Maintaining
Relational Bond
• I just got back the results of some medical tests, and it
turns out that I have HIV. I’m letting you know this
because my relationship with you has always been so
important to me, and I want that to continue no matter
what happens.
• You know I trust you completely, and I hope you feel
the same way. Because I always want to maintain our
trusting relationship, I think it’s important for me to
tell you that I tested positive for HIV.
• I found out that I am HIV positive. I am telling you
about this because I appreciate how good you have
always been to me, and how we have always been
able to share the good and bad things in our lives with
each other. I hope we always stay so close.
• We have always been so close and you are very
important to me and that’s why I think that I can tell
you that I recently found out that I have HIV.
Condition 6: Relational Goal of Honoring Other’s
Right to Know
• I think it’s important for me to tell the people who are
close to me. I just got back the results of some medical
tests, and it turns out that I have HIV.
• I tested positive for HIV. I thought you deserved to
know that.
• This is not good news, but it’s something I think you
should know. I found out that I am HIV positive.
• I recently found out that I have HIV. I wanted to tell you
right away because I think you have a right to know.
Health Communication, 27: 356–368, 2012
Copyright © Taylor & Francis Group, LLC
ISSN: 1041-0236 print / 1532-7027 online
DOI: 10.1080/10410236.2011.586988
Assessing Health Diagnosis Disclosure Decisions in Relationships:
Testing the Disclosure Decision-Making Model
Kathryn Greene, Kate Magsamen-Conrad, and Maria K. Venetis
Department of Communication
Rutgers University
Maria G. Checton
Department of Health Care Management
College of Saint Elizabeth
Zhanna Bagdasarov
Department of Communication
Rutgers University
Smita C. Banerjee
Memorial Sloan Kettering Cancer Center, New York
Illness affects millions of Americans each year, and the disclosure of health conditions can
facilitate access to social support, in addition to other physical and physiological benefits. This
article tests the Disclosure Decision-Making Model (DD-MM; Greene, 2009) to predict factors that influence the likelihood of disclosing (and past disclosure of) nonvisible physical or
mental health-related information. One hundred eighty-seven (n = 187) people were recruited
for a study to report on both disclosing and not disclosing a nonvisible health condition.
Measured variables included information assessment, relational quality, anticipated reactions
(support, relational consequences), confidence in response, disclosure efficacy, and disclosure (likelihood of disclosure and depth of disclosure). Structural equation modeling results
supported many of the proposed hypotheses, with a great deal of similarity across models.
Specifically, assessing information predicted efficacy, and to some extent relational outcomes.
Closeness was related to response overall and to efficacy in one model. Response predicted
outcome overall and likelihood of disclosure in one model. Finally, efficacy predicted likelihood of disclosure and depth of disclosure. The article discusses the implications of the
findings for understanding information, relationship assessments, and efficacy in disclosing
health diagnoses.
People with nonvisible health conditions such as early-stage
cancer must make decisions about sharing their health diagnosis with others. Such sharing has been linked to social support
and physical and mental well-being (see Frattaroli, 2006).
Individuals face a number of challenges (e.g., physical or emotional) when they are initially diagnosed with an illness and as
Correspondence should be addressed to Kate Magsamen-Conrad, 700
Roseto Avenue, Bangor, PA 18013. E-mail: Kmagsame@rutgers.edu
they continue to manage that illness. People may experience
a range of emotions, including uncertainty, fear, helplessness,
and/or anxiety (see Braitman et al., 2008; Epstein & Street,
2007). A prominent issue includes the decision of whether
or not to disclose this information to others.
Individuals manage personal or private health information through a variety of strategies (see Derlega, Metts,
Petronio, & Margulis, 1993; Petronio, 2002). One strategy that has received considerable research attention is
disclosure. Scholars have recently focused attention on
HEALTH DIAGNOSIS DISCLOSURE DECISIONS
developing models that identify factors influencing disclosure decisions. These models (e.g., Cycle of Concealment
Model, Afifi & Steuber, 2010; Disclosure Decision-Making
Model, Greene, 2009; Revelation Risk Model, Afifi &
Steuber, 2009) endeavor to outline the process of coming
to the decision to disclose or conceal private information or
secrets to particular recipients.
Much of the research on privacy and disclosure is
grounded in dialectical approaches that have emerged in
relationship research (see Baxter & Braithwaite, 2008).
The specific application of information management as
self-disclosure often emphasizes boundaries or the tension
between sharing and withholding. This boundary concept
was initially described by Derlega and Chaikin (1977), and
Derlega has developed a line of quantitative research emphasizing, among other concepts, the self, other, and relationship reasons for and against disclosure in the context of HIV.
Petronio (2002) developed a framework (Communication
Privacy Management, CPM) that integrates dialectics and
boundaries and describes a number of constructs that operate
in privacy management processes. The CPM framework has
been utilized extensively in numerous qualitative studies to
frame research findings and has significant heuristic value
grounded in prior quantitative research (e.g., gender and
disclosure). Other researchers have provided model testing
based on related yet narrower phenomena including secrets
(see Kelly, 2002; or Vangelisti & Caughlin, 1997; Vangelisti,
Caughlin, & Timmerman, 2001) and self-disclosure (see
Afifi and coworkers already cited, or Caughlin & Afifi, 2004;
Caughlin, Afifi, Carpenter-Theune, & Miller, 2005), including health disclosure (see Greene, 2009, and Greene and
coworkers, cited later; or Derlega and coworkers’ work,
already cited). The DD-MM emerged from this general
area as a model that is narrow in scope and focuses on
the health disclosure decision process, a subprocess of the
more global information management area. The DD-MM
(Greene, 2009) is particularly relevant to health diagnosis
disclosures because it fully explicates the assessment of the
health information component of decision making.
Disclosure research has moved beyond theorizing to
testing relations between and among variables. In general, health disclosure decision making involves coping
with dialectical dilemmas of balancing risks with rewards
(e.g., Greene, Derlega, & Mathews, 2006; Petronio, 2002).
The assessment of these risks may also involve a compromise between individuals’ needs and their concerns for
self-, other-, and relationship-protection issues (see Afifi &
Steuber, 2009; Greene, Derlega, Yep, & Petronio, 2003).
Because disclosure can contribute to disclosers’ feelings
of vulnerability (Afifi & Olson, 2005; see also, Petronio,
2002), individuals make deliberate choices about how, when,
and with whom they choose to share their diagnoses (e.g.,
Petronio, Reeder, Hecht, & Mon’t Ros-Mendoza, 1996).
The DD-MM (Greene, 2009) is located at the crux
of health communication and interpersonal communication
357
research in secrets, privacy, avoidance, uncertainty, and
information management. What is similar about this
research is recognition of the dialectical nature of the process
of sharing information, yet the DD-MM model specifically tested seeks to examine what factors are quantitatively
weighed in this disclosure decision process (where potential disclosers assess information and recipients for possible sharing, as well as their own efficacy for disclosing
the information). The DD-MM further separates itself as
a model with uncertainty at the core, uncertainty related
to specific predictors of disclosure decisions. This article
tests the DD-MM in two different ways. Study I tests the
DD-MM as conceptualized within the process of sharing
information not disclosed to a specific person. Study II
assesses the same diagnosis where participants report retrospectively about disclosing the information to a different
person.
DISCLOSURE DECISION-MAKING MODEL
(DD-MM)
The DD-MM (Greene, 2009) explicates the process of coming to a disclosure enactment based on three assessments,
including both direct and indirect effects. The model is
grounded in uncertainty (cf. Babrow, 2001; Brashers, 2001)
and how people balance potential risks related to different
aspects of the disclosure decision (see Derlega et al., 1993;
Petronio, 2002). As one component, individuals assess their
diagnosis or the information under consideration for disclosure. People also evaluate several aspects related to the
person to whom they might disclose and their perceived
disclosure efficacy to share the information. The DD-MM
argues that people base their decision of whether or not to
disclose the information on evaluation of these three factors. To date, there is one study testing the DD-MM with
general disclosure but not with health information (see also
Checton & Greene, in press). Greene et al. (2009) surveyed
283 couples about information they had not yet shared with
the person they brought to the study. Greene et al. (2009)
tested four key predictions of the DD-MM and found basic
support for the model. We review model components next.
Assessing information (the diagnosis). One aspect
in the process of coming to a disclosure decision is an
assessment of the health diagnosis or the information; that
is, what is disclosed matters, consistent with many prior
disclosure/privacy theories and frameworks (e.g., Derlega
et al., 1993; Kelly, 2002; Petronio, 2002) but often limited in
prior measurement to information valence. In the DD-MM
this assessment was developed specifically for health information and consists of consideration of five potentially overlapping factors: stigma, prognosis, symptoms, preparation,
and relevance. Other disclosure models assess information
358 GREENE ET AL.
as key (e.g., CPM, RRM) but do not measure beyond valence
(and also are not health specific). The present study is the
first to measure the five information assessment factors, and
this is crucial to test the model and assess the significance
of the model contribution. The information is conceptualized as a single construct with five subfactors, but this
structure is unconfirmed to date; the factors could plausibly form a second-order factor or two (or more) correlated
latent constructs. In previous tests of the DD-MM (Greene
et al., 2009), more general information valence positively
predicted receivers’ anticipated reactions. Negative diagnosis assessment is expected to decrease perceived efficacy and
intention to disclose, but these relations will be mediated by
assessments of receiver reactions.
The first of the five information components is the stigma
associated with the diagnosis, widely discussed within the
context of illness and the most studied of the information components (see Derlega, Winstead, Greene, Serovich,
& Elwood, 2004; Herek, Capitanio, & Widaman, 2002).
Perceptions of stigma likely decrease intentions to disclose,
although these effects may be mediated by anticipated reactions and efficacy. Additionally, the discloser evaluates the
disease prognosis, including consideration of the outcome of
the disease (e.g., treatable, chronic vs. terminal) and prognosis uncertainty. Symptoms (especially visibility of symptoms
and disease progression) of the disease are also evaluated
as part of information assessment. Another consideration is
disclosers’ preparation for the diagnosis. Illness diagnoses
may be somewhat anticipated (e.g., if there is a family history of illness, such as breast cancer) or may be completely
unexpected (the result of a routine medical exam). Finally,
information assessment involves consideration of the relevance of the diagnosis to others (e.g., whether others are
directly or indirectly affected by the diagnosis). When people believe that the diagnosis is relevant to others they are
more likely to disclose their health diagnosis, especially if
the disease can be transmitted or is genetically linked (see
Greene, 2009). These five components of the information
form a more complex and robust conceptualization of health
information, and this article presents both data and measures
to contribute to the field. Besides the information, disclosers
also consider aspects of the receiver in deciding to disclose.
Assessing the Receiver
Another part of the disclosure decision-making process is
analyzing the potential receiver. The discloser evaluates the
quality of the relationship with and anticipated reactions
of a specific disclosure target. In general, better relational
quality is associated with more positive perceptions of anticipated response (see Afifi & Olson, 2005; Greene et al.,
2009; Petronio, 2002; Vangelisti, Caughlin, & Timmerman,
2001). Receiver assessment is a component of several
disclosure decision-making models; however, few models
operationalize anticipated reactions (specifically, not separating anticipated response and outcome).
Relationship quality. People generally choose to disclose to those with whom they feel “close” and whom they
can trust (see Greene, 2009; Petronio, 2002). Relational
quality has been a component of most disclosure and privacy
theorizing. Greene et al. (2009) determined that people feel
more confident in their abilities to disclose personal/private
information to people when they feel close and expect more
positive responses from these people. Finally, better relational quality and more positive anticipated responses are
related to increased disclosure intentions or willingness to
disclose (e.g., Afifi & Steuber, 2009; Caughlin & Afifi, 2004;
Vangelisti & Caughlin, 1997).
Anticipated reaction. Another aspect of receiver
assessment is anticipated reactions or consideration of what
would happen if someone did disclose a diagnosis (see
Caughlin, Afifi, Carpenter-Theune, & Miller, 2005; Greene
& Faulkner, 2002; Vangelisti et al., 2001; see also disclosure ramifications in Petronio, 2002). Anticipated reaction
has been operationalized in a number of ways, for example,
in terms of valence, but also through a variety of motivations
(or goals) for disclosure (see Derlega et al., 2004; Greene
et al., 2006). Greene et al. (2009) introduced a conceptualization separating anticipated reactions in two dimensions
that are reported in prior literature: anticipated response
(e.g., provision of support) and anticipated outcome (e.g.,
relational consequences). One primary distinction between
response and outcome is temporal (see Magsamen-Conrad,
2010). That is, after the personal/private information is
shared, there is a more immediate response from the recipient (e.g., emotional reaction). This response may be defined
as an immediate reply to the disclosure/discloser as communicated in words and/or actions. Anticipated response may
be comprised of a number of subtypes (Magsamen-Conrad,
2010). For the present study of health disclosure, we initially
focus on anticipated supportive responses because of the
prevalence in the illness literature. Outcome, compared to
response, is conceptualized as the end result or consequence
of the disclosure and may have an aspect of finality (e.g.,
relationship dissolution). Because response and outcome are
related to the same information (between the same discloser
and recipient), it is expected that perceptions of anticipated
response will influence perceptions of anticipated outcomes
(and not the reverse).
Confidence in response. The DD-MM identifies an
additional receiver-oriented variable that may affect an individual’s decision to disclose. The variable confidence in
response (see Greene, 2009, p. 239) reflects the degree
to which the discloser is certain that the intended target
(the receiver) will respond to the disclosed information in
the way that the discloser anticipates. This variable may
HEALTH DIAGNOSIS DISCLOSURE DECISIONS
Hypothesized Model for Undisclosed Information
be related to anticipated reactions (e.g., if the anticipated
response or outcome is expected to be “negative,” how sure
must disclosers be before refusing to disclose?). At this time,
it is unclear how confidence in response affects the disclosure process because this variable has not been included in
prior disclosure or health models. However, we propose that
after individuals consider how the receiver might react (both
response and outcome) they also consider how confident
or certain they are in that reaction. Being able to accurately anticipate another’s response (either good or bad) with
some degree of certainty may result in people feeling more
prepared (less uncertain) about the other’s reaction. When
confident in response, individuals may feel they are better
able to prepare themselves and thus feel more efficacious
about disclosing.
Based on the preceding rationale, two models are hypothesized (undisclosed and disclosed). The first model (see
Figure 1) examines health information that has not yet
been shared, the undisclosed model. When people negatively assess the health condition, they will anticipate more
negative responses (H1a) and outcomes (H1b) and have
less disclosure efficacy (H1c). Additionally, when people
perceive themselves in a close relationship, they will also
anticipate more positive responses (H2a), have more confidence in receiver reactions (H2b), and have more disclosure
efficacy (H2c). A person’s perceptions that the receiver will
respond positively to the disclosure (e.g., offer support)
should result in perceptions of more positive relationship
outcomes (e.g., “closer” relationship; H3a) as well as an
increased likelihood that the discloser will disclose this diagnosis to this receiver (H3b). When individuals anticipate
more positive relational outcomes, they will be more confident in their ability to anticipate disclosure target’s responses
(H4). Finally, increased disclosure efficacy will predict disclosure intentions (H6) such that when individuals have
more confidence in their ability to disclose the information
they are more likely to share.
Disclosure Efficacy
The third DD-MM assessment is efficacy for sharing diagnosis (disclosure efficacy rather than communication efficacy).
Other disclosure models have included various forms of efficacy (e.g., Afifi, Olsen, & Armstrong, 2005; Afifi & Steuber,
2009), and the DD-MM describes how both confidence and
skills are necessary to disclose health information. People
may also resort to “alternative” methods of disclosure (e.g.,
through computer-mediated communication [CMC] or using
a third party) if they do not feel that they have the skills
necessary to successfully disclose the information and produce the desired result. Disclosure models have confirmed
that people who felt that they had more confidence in their
ability to share the diagnosis were also more likely to disclose that information (Afifi & Steuber, 2009; Greene et al.,
2009).
Information
Assessment
Hypothesized Model for Disclosed Information
In order to replicate and test model stability across health
decisions, this article also assesses predictors in the DD-MM
based on retrospective reports of health diagnoses already
disclosed. Despite this retrospective limitation, health diagnosis disclosure decisions are expected to function in similar
ways, with the exceptions that (a) some variables must
be operationalized differently, (b) some variables are no
H1c
H1b
H1a
–
–
–
Anticipated
Response
H3a
Anticipated
Outcome
+
H3b
H4
+
H2a
Relational
Quality
+
H2b
+
Confidence
in Response
H5
+
+
Disclosure
Efficacy
H6
+
+
H2c
Likelihood of
Disclosure
FIGURE 1
359
Theoretical model—undisclosed.
360 GREENE ET AL.
H1b
Information
Assessment
–
H1a
–
Antic. Response
(Retrospective)
+
H3a
+
Disclosure
Efficacy
H2a
H4
+
+
H3b
H2b
+
Relational
Quality
Depth of
Disclosure
FIGURE 2
Theoretical model—disclosed.
longer applicable (e.g., confidence in response), and (c)
one variable was not assessed to simplify recall instructions (retrospective reports of anticipated outcomes). Based
on the preceding rationale, the following disclosed model
is hypothesized (see Figure 2). First, the health information assessment directly predicts both retrospective report
of anticipated response (H1a) and disclosure efficacy (H1b).
Relational quality predicts retrospective report of anticipated
response (H2a) and disclosure efficacy (H2b). Retrospective
report of anticipated response positively predicts efficacy
(H3a) and disclosure depth (H3b). Finally, increased disclosure efficacy predicts disclosure depth (H4) such that when
individuals have more disclosure efficacy they will report
deeper disclosure of their health information.
METHOD
Procedure
Participants provided self-report data about a nonvisible health condition. For minimal extra credit, students
from communication courses at a large university in
the northeastern United States recruited individuals who
met study criteria. Conceptually, researchers sampled for
serious/significant “nonvisible” illnesses for which patients
were currently under treatment. Researchers distributed
an announcement listing qualifying health conditions.1
1 Examples of conditions listed on the announcement as qualifying
included STIs, eating disorders, cancers (except skin cancer), and lupus.
Examples of conditions that were listed on the announcement as not qualifying included allergies, high blood pressure/hypertension, migraines, broken
bones, and ulcers. To qualify, a person must have a current, diagnosed, qualifying condition and be under treatment (and/or in recovery in the case of
addiction). Participants were screened privately by a researcher to ensure
that they met all criteria.
Participants were individually screened by a researcher upon
arrival and, if the condition qualified, completed a survey
about the health diagnosis and managing that information.
Participants reported on one person to whom they had shared
and another to whom they had not disclosed the health
diagnosis.
Participants
The final sample consisted of 183 (n = 183) male (n = 65) and
female (n = 118) individuals ranging in age from 18 to
82 years of age (M = 23.48 years, SD = 10.88 years).
Approximately three-quarters of the participants were
Caucasian (74%); others were Asian (7%), bi-/multiracial
(4%), African-American (4%), Hispanic (3%), South
Asian (2%), Middle Eastern/Arab (2%), and other (4%).
Participants reported knowing the person to whom they had
disclosed their health condition for an average of 9.5 years
(SD = 10.00, range = less than 1 month to 62 years), 9.4 years
(SD = 12.23, range = less than 1 month to 63 years) for the
person not told. Participants reported the status of these
relationships as friend (51%), dating partner/spouse (27%),
family member (18%), and other (4%).
Measures
Variables measured for both the disclosed and the
undisclosed scenario included information assessment,
relational quality, and efficacy. Variables measured in
the undisclosed scenario included anticipated reaction
(response and outcome), confidence in response, and likelihood of disclosure. Disclosed scenario variables included
retrospective report of anticipated response and disclosure
depth. Data were screened for normality and outliers, and
there were no transformations necessary or multivariate outliers removed. Confirmatory factor analyses (CFAs) were
HEALTH DIAGNOSIS DISCLOSURE DECISIONS
conducted on multi-item scales to ensure that they met the
criteria of face validity, internal consistency, and parallelism.
After confirming the dimensionality of scales,2 composite
scores were created by averaging responses to individual
items. Due to the limited prior measurement for most constructs in this area, we conducted extensive analyses to
ensure adequate psychometrics.
Information assessment. Five information assessment subfactors were each measured with five Likert-type
items developed based on prior research, with responses
ranging from 1 (strongly disagree) to 5 (strongly agree).
Items were averaged to form scales with a higher score indicating more of that particular subscale (e.g., more stigma,
preparation). Some items were removed due to low/cross
loadings to improve model fit statistics and reliability.
Stigma was ultimately measured with five items (e.g., “Some
people think my health condition is my fault,” M = 3.11,
SD = 1.00), prognosis with three items (e.g., “My prognosis is good with my health condition” (R), M = 2.28,
SD = .66), symptoms with three items (e.g., “It would be
difficult for others to notice my health condition” (R),
M = 2.05, SD = 1.02), preparation by three items (e.g., “I
had a sense that I was going to be diagnosed with my health
condition,” M = 3.04, SD = 1.12), and relevance with four
items (e.g., “I worry about spreading my health condition
to others,” M = 1.75, SD = 1.08). The best overall information assessment fit was obtained from two correlated latent
factors (r = .20). Stigma and progno...
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