MGT/521 Version 15
Choose a large company, such as Amazon, Apple, Disney, or Home Depot, or a company with
which you are familiar to assess the planning function of management.
1. Identify the mission and vision statements of the company. Amazon.com
‘We strive to offer our customers the lowest possible prices, the best
available selection, and the utmost convenience.’
‘To be Earth’s most customer-centric company, where customers can
find and discover anything they might want to buy online.’
2. Describe in a total of 175 words the strategic, tactical, and operational plans employed by
the company. Determine which types of managers create each type of plan.
Type of Plan
Type of Manager
Strategic planning in the
organization are broad
statements of where Amazon
wants to be in the future.
Strategic goals are set by the
Tactical plans highly define
the results that are expected
from major divisions as well
as departments within the
company. Tactical goals are
applicable to the middle