1) What criteria differentiate a strategic plan from other plans such as an operational plan, a business plan, a marketing plan or a financial plan?
2) Given that a company needs both long--term and short term objectives, which of these are more important - the long-term objectives or the short-term objectives?
3) A company's needs both long-term and short-term objectives. Do you think there can ever be a conflict between these two objectives? That is, does the long-term objective ever impact or compromise the short-term objective - or vice versa - does the short-term objective ever impact or compromise the long-term objective?