It is vital that you explore both the Tylenol and Penn State scenarios and understand
fully what happened, where successes and failures occurred, and what could have been
done differently to change a failure to a success or how a simple misstep could have
resulted in failure rather than the success actually experienced. This weekly project will
make use of all of the knowledge you gain in this research.
Returning to the real world examples of communicating with customers, internal
departments, and external constituents.
http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html (Links to an
external site.)Links to an external site.
http://iml.jou.ufl.edu/projects/fall02/susi/tylenol.htm (Links to an external
site.)Links to an external site.
http://bleacherreport.com/articles/938602-penn-state-scandal-a-lesson-in-crisismanagement (Links to an external site.)Links to an external site.
http://www.cnbc.com/id/45206255 (Links to an external site.)Links to an external
Your assignment is to create a summary of each example that includes what happened
and an explanation of each milestone and how both Penn State and Tylenol handled
each of them.
Additionally, you are to provide an alternative manner for handling any failures that
would have resulted in successful management and communication of the specific
Finally, you need to develop and explain a list of "lessons learned". These lessons
should include key advice that any business or firm can use to avoid making mistakes
when handling a crisis. Most importantly, be sure to focus on how proper
communication eliminates or reduces any crisis.
The paper needs to be a minimum of 5 double spaced pages utilizing 12 point times
new roman font with 1 inch margins. In additional to the 5 pages, be sure to include a
bibliography citing all sources used. Be sure to use a formal style such as APA or
Chicago. For questions on proper citations check out Purdue
OWL: http://owl.english.purdue.edu/owl/ (Links to an external site.)Links to an external
As always, spelling, grammar, and punctuation are extremely important. I can not
express enough how important this part is. If the paper has more than 10 spelling or
grammar errors, you will automatically be deducted a letter grade.
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