research paper

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Research Paper It is vital that you explore both the Tylenol and Penn State scenarios and understand fully what happened, where successes and failures occurred, and what could have been done differently to change a failure to a success or how a simple misstep could have resulted in failure rather than the success actually experienced. This weekly project will make use of all of the knowledge you gain in this research. Returning to the real world examples of communicating with customers, internal departments, and external constituents. Tylenol: • • (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site. Penn State: • • (Links to an external site.)Links to an external site. (Links to an external site.)Links to an external site. Paper Requirements: Your assignment is to create a summary of each example that includes what happened and an explanation of each milestone and how both Penn State and Tylenol handled each of them. Additionally, you are to provide an alternative manner for handling any failures that would have resulted in successful management and communication of the specific situation. Finally, you need to develop and explain a list of "lessons learned". These lessons should include key advice that any business or firm can use to avoid making mistakes when handling a crisis. Most importantly, be sure to focus on how proper communication eliminates or reduces any crisis. The paper needs to be a minimum of 5 double spaced pages utilizing 12 point times new roman font with 1 inch margins. In additional to the 5 pages, be sure to include a bibliography citing all sources used. Be sure to use a formal style such as APA or Chicago. For questions on proper citations check out Purdue OWL: (Links to an external site.)Links to an external site.. As always, spelling, grammar, and punctuation are extremely important. I can not express enough how important this part is. If the paper has more than 10 spelling or grammar errors, you will automatically be deducted a letter grade. ...
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School: Rice University

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