Select a company currently experiencing marketing changes.
Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
Each of the four P's should be addressed on its own slide.
The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
Use the Wall Street Journal articles or any good business/marketing periodicals or journals in the online library database to facilitate your research of the company. Some examples might be: Forbes, The Economist, NY Times, Fortune, Bloombergbusinessweek, Inc., Entrepreneur, Marketing and Sales Management, etc. To do so, access the University Library, and execute a keyword search. To find a specific publication and search its database, use Proquest, select the "Search by Publication" tab and type in the name of the publication.