Mass Customization

Anonymous
timer Asked: Feb 3rd, 2019
account_balance_wallet $9.99

Question Description

  • Your essay should be no more than two pages; about 750 words in total.

Many companies that sell goods (motorcycles, bags, jeans, mugs etc.) on the Web allow the buyers to customize a product. Working from a “basic” model, the customer can choose from an assortment of textiles, prints, colors, covers, designs, accessories, and so on. Many of the web sites are set up so that the customer cannot only select from the extensive list of accessories but also see exactly what the final product will look like.

There are two different ways to complete this assignment. See OPTION A and OPTION B below. Choose only one of these options and write your essay accordingly.

OPTION A: CUSTOMIZE A PRODUCT

Below is a list of websites where you can purchase a customized product.
 “Build and price your own BMW” -- You can build your own car at

https://www.bmwusa.com/byo.html#!/

 “Customize a bag”-- You can choose the design of your own bag athttp://www.timbuk2.com/customizer

Write an essay about one of the companies from this list or another company that sells configured/customized goods online. You will start with visiting the web site of the company. In your essay, you should answer the following questions:

  1. Which company’s web site did you visit? Provide the URL.
  2. Choose one line of product (e.g. 2 Series Coupe model at BMW or messenger bags at Timbuk2).
  3. Explain how you configure your own product? What types of choices do you have? Be specific. Answer these questions by explaining the customization process step by step.
  4. Tell us how satisfied you were with the customization experience. If you were dissatisfied, what factors (e.g. design of the web page and ease of navigation, limited options for customization) contributed to your dissatisfaction?
  5. How important is customization for the company? Can you describe the company’s business strategy and how mass customization fits this strategy?

OPTION B: SHARE YOUR PAST EXPERIENCE

If you purchased/ordered a mass-customized product from a company in the past, share your own experience with us. Answer the following questions:

  1. What is the name of the company that sold you the customized product? Provide brief information about the company and their industry. Provide URL, if applicable. When did you purchase the product?
  2. What was the product that you purchased? Did it belong to a particular product line?
  3. How did you customized/configured your product? What choices were available? Explain the process step by step.
  4. Tell us how satisfied you were with the experience. If you were dissatisfied, what factors (e.g. product quality, limited options for customization, late shipment, poor customer service) contributed to your dissatisfaction?
  5. How important is customization for the company? Can you describe the company’s business strategy and how mass customization fits this strategy?

SUBMISSION GUIDELINES


  •  Your essay should be no more than two pages; about 750 words in total.
  •  If you rely on any external sources for information, make sure you include a list of references and acknowledge the sources appropriately. References do not count towards the word limit.
  •  Make sure you answer all the questions in your essay.
  •  You should proofread and polish your writing before submitting it to Blackboard.
  •  This is an individual assignment, NOT a team or group project. SPECIAL NOTE Your essay reflects your own opinions and experience, and should not reflect somebody else’s work. You should not cut and paste text from an article/book/blog/forum etc. Plagiarism will not be tolerated. If you rely on information provided on the internet (e.g. the slate.com article, company websites), acknowledge the source of the information, provide a link, and summarize the information/facts.

Tutor Answer

EagleEye1
School: UC Berkeley

Completed

Running Head: MASS CUSTOMIZATION
1

Mass Customization
Student’s Name:
Instructor’s Name:
Course:
Date:

MASS CUSTOMIZATION

2

Introduction
I

visited

the

BMW

company

website

through

the

link

https://www.bmwusa.com/byo.html#!/. BMW is the initialism for Bayerische Motoren Werke.
The company is a multinational organization which produces luxuries automobiles. The line of
product I chose is X2 sports Activity Couple.
How to Configure Out a Product
I use several steps in configuring my product. The process of creating and distributing my
product is fascinating and challenging. Configuring a product starts with coming up with my own
business and also business planning and marketing efforts which should be put in place to satisfy
the needs of the customers. The first steps in configuring out a product are developing the product
which is worth selling. The action of developing involves the building a prototype. The next step
is testing the market of the product.
The process begins by giving out the product to the consumers and acquaintances and get
their reactions. Once I give out to the customers, I have to explain to them how the product is used
and their concern about the product. I should use the feedback of the consu...

flag Report DMCA
Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors