Description
1. What are the components of the marketing strategy for the bumper jacks that they currently sell?
2. Contrast quality Iron castings current bumper jack marketing strategy with the proposed strategy for the hydraulic jacks.
3. Do a simple SWOT analysis of the firm
4. Would the hydraulic jacks represent a good marketing opportunity for the firm? Please support your answer.
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Explanation & Answer
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Running head: AAA CUSTON CASTING CASE
1
AAA Custom Casting Case
Name
Institutional Affiliation
AAA Custom Casting Case
AAA CUSTOM CASTING CASE
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1. What Are The Components Of The Marketing Strategy For The Bumper Jacks
That They Currently Sell?
AAA Custom Castings makes bumper jacks for the new U.S. made automobiles. Although the
market is price competitive, the company has managed to ob...