Business Analysis Paper

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timer Asked: Feb 3rd, 2019
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Question Description

See attachment. I am talking about the pacific gas and electric utility company. I have attached my business analysis paper 1 for you to refer to.

For the feedback I received on paper 1 was - During the past few weeks it has become increasingly obvious that PG&E was heading toward a bankruptcy filing (which happened this week while I was grading it). You may want to change your focal firm to Southern California Edison that has more stable prospects.


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Business Analysis Paper #2 An effective strategic management process lays the foundation for sustainable competitive advantage. Strategic leaders design a process to formulate and implement strategy. Consider your chosen firm and how its leaders formulate and implement strategy to sustain a competitive advantage. 1. Identify the major goals of the company. What are its short-term versus long-term goals? What resources must the firm acquire to achieve its long-term goals? 2. Trace any changes in strategy that you can identify over time. Try to determine whether the strategic changes of your selected firm are a result of intended strategies, emergent strategies, or some combination of both. Firms rely on a set of frameworks to analyze their external environment—that is, the industry in which they operate, and the competitive forces that surround them from the outside. Study the external environment of the firm you have selected for this project and how that environment might be affecting that firm’s quest for competitive advantage. 3. Are any changes taking place in the macro-environment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry? 4. Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry? 5. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified? 6. How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition or has done so in the recent past? Notes • Your papers should be objective in nature. Try to write more like an industry stock analyst evaluating the firm, and less like the PR Department of your chosen firm. Avoid extreme or emotional words (e.g., dominate, control) unless they are absolutely true. • If a question asks about industry then you should talk about the industry that your firm operates within. Focus on the industry, not the firm. For most questions you should avoid even mentioning the firm itself – focus on the industry. • Papers with good organization will take each of these questions above, and turn them into the topic sentence of the paragraphs that answer the questions. • Many of these numbered questions should have multiple paragraphs. For example Question 1 should probably have 3 or 4 paragraphs at a minimum (short-term and longterm goals may be separate paragraphs). Question 3 should have separate paragraphs for each of the PESTEL factors discussed. Likewise, Question 4 should have at least 6 paragraphs; 1 for each factor and another to address the second question. • If you quote a source, or state a fact that is not commonly known then you should cite your source in place within the body of your text. You should have the full source in the references at the end of your paper. Running head: PACIFIC GAS & ELECTRIC ANALYSIS Pacific Gas & Electric Analysis 1 PACIFIC GAS & ELECTRIC ANALYSIS 2 History of the Company Pacific Gas & Electric was established in the year 1852 being called the San Fransisco Gas Co. by three brothers. Twenty-five years later, California electric Light was then founded. The merging of the two companies in the year 1905 led to the creation of the Pacific Gas & Electric company. The company enjoyed monopoly status in the year 1930 when they bought Great Western Power Company which was their competitors. Organization's Top Management and their Skills The top managers of Pacific Gas & Electric Company include John R. Simon who is an Interim Chief Executive Officer. John posse’s years of experience as he had to hold various senior roles within the company which includes being an executive vice president and senior vice president? He holds a bachelor's degree from colorado and a law degree from Georgetown University (Coleman, 2012). Another top manager is David S. Thomason who is a Vice president and Controller. David joined Pacific Gas & Electric Company in 2001 as a senior accountant and analyst and had various responsibilities including forecasting of revenues and planning analysis. David holds a masters degree in Business administration from the University of California located in Berkeley and bachelors of accounting from the University of Oregon in Eugene (Coleman, 2012). Others include Jon A. Franke who is a Vice President of Safety and Health and holds Bachelor of Science degree in mechanical engineering from United States Naval Academy. Additionally, Mark T. Caron is a Vice President, Tax who as well holds bachelor's degree in accounting from Bentley College as well as a law degree from the University of Maine. PACIFIC GAS & ELECTRIC ANALYSIS 3 Consequently, it includes Jason P. Wells who is a Senior Vice President and Chief Financial Officer. Jason is a holder of accounting degree from the University of Florida (Coleman, 2012). Principal Business Model for Pacific Gas & Electric Company The mode; for the company entails providing gas and electricity services throughout the Northern and Central California. This implies that the company confronts the choices each and single day with the environmental and socioeconomic dimensions. Such a decision will provide sustainable as well as safe and reliable and most importantly affordable clean energy. Such a model is guided by the public and employees safety, rewarding of shareholders and leading on the environment. Company Mission, Vision, and Values The company's mission statement is to satisfy the demand while at the same time respecting the environment. This statement drives the company to ensure that it always satisfy the needs of the customers through the provision of reliable and most importantly safe and affordable energy for their use (California Energy Commission, & Pacific Gas and Electric Company, 2017). In addition, it implies to the efforts put by the company to ensure that they conserve the environment by ensuring that no pollution is emitted. Pacific Gas & Electric company values guide the behavior of the staff and employees of the company collectively. This is very important since the behaviors in most cases determine how the organization is perceived by an organization. These values require the staff members and employees to act with integrity and most importantly communicate honestly and openly. This is to say it requires individuals to act ethically and with integrity. In addition, it requires that individuals deal with others and issues openly as well as directly and moreover in a respectful PACIFIC GAS & ELECTRIC ANALYSIS 4 manner (California Energy Commission, & Pacific Gas and Electric Company, 2017). Consequently, individuals should take actions which are consistent with the words which imply that people should do the right thing even when there are risks involved. PACIFIC GAS & ELECTRIC ANALYSIS 5 References California Energy Commission., & Pacific Gas and Electric Company. (2017). Preliminary report on the Pacific Gas and Electric Company's notice of intention to seek certification for the combined cycle project. Sacramento: The Commission. Coleman, C. M. (2012). P.G. and E. of California: The centennial story of the Pacific Gas and the Electric Company, 1852-1952. New York: McGraw-Hill. ...
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Tutor Answer

josephgathungu
School: UCLA

Attached.

Running head: SCE ANALYSIS

Southern California Edison Analysis

1

SCE ANALYSIS

2

My chosen company for the discussion is known as Southern California Edison which is
a subsidiary of Edison International. Company. Southern California Edison is one of the largest
electric utility companies in the country serving approximately 15 million people through 5
million customer accounts. The customer locations for the company span from Central, Coastal
and Southern California with the company operating in a 50,000 square-mile service area.

Southern California Edison has both long term and short term goals. Long term goals are
to ensure it shifts production to clean energy as envisioned by the State of California. This will
be possible by the modernization of the electric grid. Once the grid is modernized the firm will
be able to help in reducing the greenhouse emission which causes climate change (Edison, 2019).

The SCE company short-term goals are to ensure their customers have access to reliable
and sufficient energy at any given moment by ensuring that they store excess power generated in
batteries. SCE is committed to ensuring that power is supplied to their customers efficiently and
effectively and sufficiently all time throughout the year. By assuring their customers of no power
outages even at peaks demand periods, the company is able to stay ahead of their competitors.
The company has entered into contract with various companies that provide energy storage
services such as TESLA. Currently SCE have 67 mega watts of battery energy storage. This
ensures that they increase their grid reliability and ensures any projected gas shortages does not
affect their service delivery to their customers when power is on high demand (Edison, 2019).

Risk management is the key survival strategy for any business. At Southern California
Edison Company, the management changed its strategy of how they forecasted their survival in
the business for the future. The company reviewed its forecasting record for the past two decades
and they were convi...

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Anonymous
Good stuff. Would use again.

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