Hello, here is the marketing plan. Thanks for your patience. I have ensured that all requirements are considered.
Sha’s Holiday Décor
Prepared: February 3, 2019
Every business or organization should have a marketing plan which is a roadmap that helps
to guide marketing activities within a certain period of time. Shas's holiday décor is a retail store
that offers home decorator fabrics and other complementary accessories and resources. This store
offers holiday decorators specifically designed decorations. It offers more a wide range of fabrics
available at any time and with a large number of sample fabrics for custom orders. This enables
customers to have a touch and feel of the fabrics as they take them home for special occasions. It
also helps them in making the purchase decisions.
This business has learned a lot from previous operations and it has come a time where there
is a need to make some key decisions. It is now a period of looking back at the past and make
efforts to set a strategic direction that will help the organization's future. This will, therefore, be
the primary purpose of this plan as it will address the business locations, products, finance and
service issues that will form a basis for the success of the business. Shas's holiday décor has a local
informational content website but it does not give adequate attention to discover its marketing
potential. The site offers informational content but it makes no effort to enhance the image of the
business or produce more revenue.
Marketing research shows some specific and growing needs Shas's holiday décor has to
address in the local retail market in which it operates. There are also possibilities that web sales
will enhance the sales as it plays a great role in connecting the business with its customers. The
main challenge this business face is that most of the target customers might not even be interested
to shop on the web. Web shopping for decorator fabrics proves to be a challenge for many and
generally the business. The goal of online marketing is to support continuous profits and growth
for Shas's holiday décor business by effectively implementing its st...