Managing Social Media Communication in Business

Anonymous
timer Asked: Feb 4th, 2019
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Question Description

The topic you choose should be directly related to the degree that you are earning. (The degree that I am getting is Bachelors in Business Management).

This essay should follow these requirements :

Use proper APA format (cover page, abstract, body, and reference page). We will use the 6th edition only.

Must be 2000-2500 words. (This includes the ABSTRACT (200-225 words) and the BODY (1800-2275 words.)

Use Times New Roman font (12 point).

Use integrated short burst quotes in the body of your own sentences. Use minimal paraphrasing and signal phrases. No block quotes should be used.

Sources should be obtained from eLibrary databases. They should consist of articles from scholarly journals dated within the last ten years. Other sources may be approved as long as they are scholarly and provided you check with the instructor first.

ADDITIONAL WORK ASSOCIATED WITH THIS ASSIGNMENT:

One:Proposal

(1) Your specific topic.

(2) A brief abstract (about 100-125 words). Explain what you specifically will argue. State this in third person only. You should have an easily identifiable thesis and three support elements in the abstract.

(3) A thesis and three possible support elements to the problem that can be explored through research.

(4) Location and Types of resources

(5) Challenges to the research (50-75 words).

Two:Outline

(1) Create the topic outline using all of your supporting elements. You have already created a proposal, so you simply extract the main elements (thesis and supporting elements) from that assignment and format them into a topic outline.

(2) Expand the succinct phrases from the topic outline into complete sentences to format the Sentence Outline. You should use the same thesis statement as in the topic outline and create complete sentences for each supporting element. NOTE* Remember—the sentences you create in the sentence outline should be topic sentences (sub-thesis statements). The topic sentences will be used to begin the paragraphs and the sentences that follow should support what the topic sentences state.

(3) In the paragraph outline, use the same thesis statement as before, then expand the sentences into paragraphs of 5-6 sentences. Detail is especially important in this assignment. Note that the first sentence of each paragraph is extracted from the sentence outline.

Three:Annotated Bibliography

To prepare for writing your paper, you will seek out five scholarly sources and create an annotated bibliography. (Your research paper should only have 7-9 references.) Each entry should consist of the APA formatted reference and the annotation of 150-175 words. Also, read the text in that example for leading questions designed to help you write the Annotated Bibliography. However, in basic terms, you need to provide the following in your entry:

Bibliographic entry formatted in PROPER APA format.

A summary of the source in your own words, which will comprise about two-thirds of the narrative portion.

One or two sentences regarding how the source is credible. Be specific.

One sentence that indicates how you intend to use the source in your research.

The assignment will need to be formatted as indicated in the example and you will need to include the bibliographic entry formatted in APA format, a summary of the source, your assessment (in third person) of the source, and reflection (in third person) of how the source will support or argue for your topic, or perhaps how it might be used in opposition to your argument in order to offer other considerations:

SOURCES APPROVED FOR THIS PROJECT:

You must have one book but NO MORE than one book. Other sources can come from the library, eLibrary databases, scholarly journals and magazines, findarticles.com, or Google Scholar.

An example of Annotated bibliography is found here

(Examples of each are attached below)

(I ALSO HAVE ACCESS TO AN ELIBRARY DATABASE IF YOU DON’T, WILL GIVE ACCOUNT LOG IN INFORMATION)

Unformatted Attachment Preview

TOPIC OUTLINE Thesis: High winds, lengthy cold weather, and furious snowstorms contribute greatly to the suicide rates in the state of Wyoming. I. High winds II. Lengthy cold weather III. Furious snowstorms Comment [AMF1]: Notice that the supporting elements come directly from the thesis. These should only be listed for the topic outline as very brief and succinct phrases. SENTENCE OUTLINE Thesis: High winds, lengthy cold weather, and furious snowstorms contribute greatly to the suicide rates in the state of Wyoming. I. II. III. The high winds of Wyoming create intense pressure on the human body. In addition, the long months of cold weather act as ignition switches for depression and it exacerbates common winter ailments. Finally, the furious snowstorms that permeate the region cause an intense lack of light. Comment [AMF2]: Notice that these sentences make use of the original supporting elements listed in the thesis statement and expand those ideas just slightly. PARAGRAPH OUTLINE Thesis: High winds, lengthy cold weather, and furious snowstorms contribute greatly to the suicide rates in the state of Wyoming. I. II. III. The high winds of Wyoming create intense pressure on the human body. Studies prove that excessive winds create harmful exertion on the body that prevents the body’s ability to regulate. This intense pressure makes it difficult for the human body to download throughout the day like it normally does. Because the body must continuously fight against the atmospheric changes, it becomes more difficult to regulate its internal workings, which results in negative stress on the body. Most people in Wyoming who are forced to endure this constant barrage of winds find themselves stressed and weary. As a result, the body tends to wear down quickly and it becomes ineffective in fighting off negative effects in body functioning. This reduced lack of productive body function facilitates a decrease of the body’s normal ability to perform. In addition, the long months of cold weather act as ignition switches for depression and it exacerbates common winter ailments. Each subsequent month that the residents of this Rocky Mountain section of the United States have to deal with cold weather, the more possibility exists in these residents feeling as though they are closed in and without the freedom and mobility often found in warmer climates, thus producing those feelings most commonly associated with depression. Likewise, winter ailments generally cured by simple over-the-counter treatments seem to become exacerbated and can easily turn to something more serious, such as pneumonia or the flu. These two factors tend to require the ill to have to take of work or to miss school, which can have a huge impact on their lives financially—a serious concern. Finally, the furious snowstorms that permeate the region cause an intense lack of light. The sun is the one thing that society counts on. This fact goes back as far as the earliest cave dwellers. The lack of light during the winter season can cause seasonal affective disorder, which could result in oversleeping, weight gain, and fatigue; interruption of the body’s internal clock—know as the circadian rhythm— , which can lead to depression; low melatonin, which is the cause of fatigue in many cases; and a reduction in serotonin levels, which can—again—produce those feelings of melancholy and depression, which can subsequently result in those higher levels of suicidal thoughts and actions. The resulting treatment that is sometimes necessary can be quite costly, adding to the already growing list of challenges for the Wyoming resident during the winter season. Comment [AMF3]: In this final outline, note that the sentence outline entries are fleshed out into full paragraphs that further explain your ideas. This is where the argument begins. Note: It is IMPERATIVE that each of the paragraphs is at least 125 words. ANNOTATED BIBLIOGRAPHY Alvarez, J. (1995). In the time of the butterflies. New York: Plume Books. As you begin the narrative, you would start off with the summary. What was the central purpose of the study or article? What was the central research question or hypothesis or what substantive question did the author wish to address? Summarize—in your own words—the major results/findings of the study and the author’s interpretation of these findings/results. You would continue the narrative by adding an assessment. What about this source makes it a valid and scholarly source? Finally, you would use the remaining section to discuss your source’s usefulness. Discuss how the findings relate—directly and indirectly—to what you want to address in your final paper. Do these findings and conclusions seem reasonable to you? Do you have a different interpretation of the findings or approach the topic from a different theoretical standpoint than the author? Each narrative should be 150-175 words—just about this size paragraph. Grice, H. (2004). Artistic creativity, form, and fictional experimentation in Filipina American fiction. MELUS, 29(1), 24-35. Retrieved from ProQuest database. Commented [AMF1]: Notice that this reference entry uses double spacing. However, the narrative portion uses single spacing. As you begin the narrative, you would start off with the summary. What was the central purpose of the study or article? What was the central research question or hypothesis or what substantive question did the author wish to address? Summarize—in your own words—the major results/findings of the study and the author’s interpretation of these findings/results. You would continue the narrative by adding an assessment. What about this source makes it a valid and scholarly source? Finally, you would use the remaining section to discuss your source’s usefulness. Discuss how the findings relate—directly and indirectly—to what you want to address in your final paper. Do these findings and conclusions seem reasonable to you? Do you have a different interpretation of the findings or approach the topic from a different theoretical standpoint than the author? Each narrative should be 150-175 words—just about this size paragraph. Commented [AMF2]: If you obtain an article from an online library database: Morrison, T. (1993). Jazz. New York: Plume Books. As you begin the narrative, you would start off with the summary. What was the central purpose of the study or article? What was the central research question or hypothesis or what substantive question did the author wish to address? Summarize—in your own words—the major results/findings of the study and the author’s interpretation of these findings/results. You would continue the narrative by adding an assessment. What about this source makes it a valid and scholarly source? Finally, you would use the remaining section to discuss your source’s usefulness. Discuss how the findings relate—directly and indirectly—to what you want to address in your final paper. Do these findings and conclusions seem reasonable to you? Do you have a different interpretation of the 1.If you have a DOI, provide that number. 2. If no DOI exists, but you have a direct link, provide the link. Please note that links to online libraries are not direct. They require a special sign-on, which your reader most likely will not have 3. If you do not have a direct link, use this format: Retrieved from ProQuest database. (You will have to change the name of the database as needed.) findings or approach the topic from a different theoretical standpoint than the author? Each narrative should be 150-175 words—just about this size paragraph. Nguyen, K. (2002). The tapestries. New York: Little Brown and Company. As you begin the narrative, you would start off with the summary. What was the central purpose of the study or article? What was the central research question or hypothesis or what substantive question did the author wish to address? Summarize—in your own words—the major results/findings of the study and the author’s interpretation of these findings/results. You would continue the narrative by adding an assessment. What about this source makes it a valid and scholarly source? Finally, you would use the remaining section to discuss your source’s usefulness. Discuss how the findings relate—directly and indirectly—to what you want to address in your final paper. Do these findings and conclusions seem reasonable to you? Do you have a different interpretation of the findings or approach the topic from a different theoretical standpoint than the author? Each narrative should be 150-175 words—just about this size paragraph. Stern, R. G. (1997). A few things American fiction says. Southwest Review. 82, 243-54. Retrieved from ProQuest database. As you begin the narrative, you would start off with the summary. What was the central purpose of the study or article? What was the central research question or hypothesis or what substantive question did the author wish to address? Summarize—in your own words—the major results/findings of the study and the author’s interpretation of these findings/results. You would continue the narrative by adding an assessment. What about this source makes it a valid and scholarly source? Finally, you would use the remaining section to discuss your source’s usefulness. Discuss how the findings relate—directly and indirectly—to what you want to address in your final paper. Do these findings and conclusions seem reasonable to you? Do you have a different interpretation of the findings or approach the topic from a different theoretical standpoint than the author? Each narrative should be 150-175 words—just about this size paragraph. PROPOSAL PROBLEM TO BE RESEARCHED: The suicide rate in the state of Wyoming BRIEF ABSTRACT: The suicide rates in Wyoming appear to be increasing at alarming rates, and the weather tends to be the most regularly identified culprit. The high winds, lengthy cold weather, and the furious snowstorms that permeate the region contribute greatly to the sense of despair associated with suicide victims and affect intensely the psychological makeup of residents in that state. Despite previous attempts to decrease the numbers of incidences, it appears the numbers still increase each year. The costs associated with suicide are great. First, there is the loss of viable and productive member of society. Second, in cases where the attempt is not a successful one, the medical costs are extensive. Third, employment productivity decreases extensively when a suicide is successful. [The brief abstract must be 100-125 words.] THESIS: The high winds, lengthy cold weather, and furious snowstorms contribute greatly to the suicide rates in the state of Wyoming. [Recall that the thesis must be argumentative, and it should include the specific position taken along with three supporting elements. If your suggested thesis from the discussion met this requirement, simply copy and paste it here.] THREE supporting elements [List them as a final test to be sure that you and the instructor both understand the elements to be used.] • High winds • Lengthy cold weather • Furious snowstorms LOCATION AND TYPES OF RESOURCES [Split these into two sections.] Location: Online library, local on-ground library, medical clinics, medical institutions, internet Types: Books, medical journals, government reports, peer-reviewed journal articles [All sources must be scholarly and credible.] CHALLENGES TO THE RESEARCH: Published reports may not be current, thus the research provided will not be up-to-date. Medical publications may be too dense with information to adequately cull information for this report. The topic may be too new to locate adequate support. ...
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Tutor Answer

CASIMIR
School: University of Maryland

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running head: MANAGING SOCIAL MEDIA

Managing Social Media Communication in Business
Name
Course
Professor
Date

1

MANAGING SOCIAL MEDIA

2

Managing Social Media Communication in Business
Abstract
The evolution of Information and communication technology has had tremendous effects on the
ways through which businesses handle communication with their stakeholders. On the other
hand, while the changes in this sector have brought a wide range of benefits to businesses, the
same avenues have been a constant threat to the management of businesses. Misinformation,
whether accidental or deliberate, have posed significant threats to the management of businesses.
For instance, a blogger may decide to injure the reputation of a brand by creating a fake social
media account of one company and using the social media platform to communicate untrue or
inaccurate information to the public. Most significantly, in the face of these challenges,
businesses have had to make changes to their communication strategies and prevent the misuse
of social media from causing adverse effects to not only their reputation but also their business
performance. The purpose of this paper is to discuss strategies which management teams of an
organization may deploy to make sure that they have effective use of social media. It is
increasingly becoming clear that the management teams ought to continuously develop policies
which would streamline the use of social media with the needs of the organization.

MANAGING SOCIAL MEDIA

3

Introduction
The social media has become an important tool in modern business practices. Today, social
media is widely used by organizations to manage their communication and public relations
activities. However, social media has also become a major distraction for many organizations.
One of the most critical issues which are of concern to many organizations is the misuse of social
media. In many cases, the reputation of many organizations has been threatened by the misuse of
social media. For instance, an employee within an organization who is mandated to handle social
media on behalf of an organization may post inappropriate content or untruthful or misleading
information on the organization's official social media platform. When inappropriate information
reaches the consumers, the effect may be devastating. On the other hand, it is possible for an
organization's social media to account to be hacked and used by other persons to injure the
reputation of a business. That kind of scenario is prevalent in markets or industries where
competition is very stiff, and companies want to use an approach which they feel will give them
an edge in the market, however unethical. However, the primary threat to an organization's use of
social media comes not from outside the organization but from inside the organization.
Employees of organizations are increasingly becoming at fault for their inappropriate use of
social media. In the recent past, studies have been focusing attention on the possible
contributions of management in the improvement of the effective use of social media. Through
the development of social media policies and continuously revising the policies to meet the
changing technologies as well as aligning the policies with the needs of the organization, the
management plays a central in improving the effectiveness of the use of social media in the
organizations. The emerging Information and Communication Technologies have presented new
challenges to businesses, and these challenges are capable of causing adverse effects to the

MANAGING SOCIAL MEDIA

4

operations of businesses, making it necessary for management teams to take an active role in
developing and continuously changing the social media policies in an organization.
The misuse of social media
Misuse of social media has tremendous effects on the communication process of an
organization. In the recent past, misuse of social media has been one of the greatest contributors
to failed public relations exercises among many organizations. Studies show that while there is a
significant number of communication breaches which come from outside the organizations,
people from inside of the organizations also play an important role in the misuse of social media
(Aaral et al., 2013). For example, people who are entrusted with the responsibility of managing
an organization’s social media accounts may post inaccurate information without following the
due process for authorization. The result may be devastating to the reputation of the business.
Thus, when examining the misuse of social media, it is necessary for the management of an
organization to look at both the internal and external problems associated with the problem.
External social media threats
A number of social media challenges which most organizations encounter are products of
outside forces. Due to competition and other ill motives, organizations continually face threats of
their reputations being dragged through the mad. One of the most common threats which
organizations face is the creation of fake social media platforms of business organizations. For
example, someone may create a fake Twitter account for a popular product and pose misleading
information about it on social media (El Ouirdi et al....

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Anonymous
Good stuff. Would use again.

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