Customer Behavior and Loyalty Discussion Questions

timer Asked: Feb 4th, 2019
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Question Description

You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of "how people buy."

In a 3-page paper, address these points:

  • Describe why businesses study consumer behavior.
  • Using one past major purchase you have been involved in (for example, an appliance, a house or car, or your education), describe the process using the five stages that people go through in the buying process.
  • Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:

  • What does customer loyalty mean to you?
  • Compare and contrast customer loyalty and customer satisfaction.
  • Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?

Tutor Answer

School: Rice University



Your name



Consumer behavior is the study of customers in evaluating, acquiring, using
and then disposing of goods or services. Consumer behaviors enable the company to design a
product that will satisfy the needs of the customers. The company may also use consumer
behavior as one of their pricing strategies. Consumer behavior is important in determining
promotion strategies for a particular product. Marketers use consumer behavior in predicting the
demands and supply in the market. The consumer behavior also helps marketers in understanding
the buying behaviors of the customers. Finally, understanding of consumer behavior will help in
establishing ways that will help in retaining the customers (Taskin, 2017).
The first stage of the buying process is problem recognition. This is where
the customer identifies a particular need that will have to be satisfied. I developed a need of a
vehicle that will enable me to reach at the job place early as well as to attend my classes on time.
The nex...

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