Coca-Cola Four Ps Of Marketing & Strategy

Anonymous
timer Asked: Feb 4th, 2019
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Question Description

Post a 200-250 word response to these questions:

1). How would you define marketing (in your own words) and what are the 4P's?

2). Think of a company you like. It might be a place you work or a restaurant you frequent. It might be a brand that you use when you engage in your favorite hobby or activities, or a favorite soda or cereal.

3). Research the Internet for information about the company and its brand or product.

4). Discuss how the components of the marketing mix - product, price, promotion and place (also known as distribution) - relate to what you know about this company's brand or product. This is not a history of the company, but an analysis of how these marketing concepts apply.

5). Include citations if appropriate, either from a website on marketing (or our text) and/or from the company's website.


Tutor Answer

Perfectsolutions
School: University of Virginia

Was nice working with you. I’ll be around to help you if you need me. Don’t forget to invite me for future questions ✌

Running Head: MARKETING

1

Marketing
Students Name
Institution

MARKETING

1

Marketing is the activity of combining processes for creating, delivering, communicating
and exchanging valuable offerings to customers, partners, clients, and the general public. It also
involves the set of institutions that work together to achieve the end goal of selling a product to
consumers (Andreasen, 2018).
The four Ps of marketing stand for the four core points which influence the marketability
of a product.
The first p stands for the product. A product refers to the good or service that...

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Review

Anonymous
Good stuff. Would use again.

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