Description
for each one, just need to write a short paragraph, so total is three short paragraph
this is the text may needed
Hacker, Diana and Nancy Sommers. Rules for Writers. 7th Edition. Bedford/St. Martin’s: New York. 2012
Maasic and Solomon. Signs of Life in the USA: Readings on Popular Culture for Writers. 8thEdition. Bedford/St. Martin’s: New York. 2015
Packer, Sharon. Superheroes and Superegos: Analyzing the Minds Behind the Masks. Praeger. 2009
These are questions
Your initial post needs to include your ideas about 2 of the questions below and an original question of your own about the readings.
Discussions week 2
Maasic and Solomon discuss the “Commodification of Desire on page 161. What do they mean by this? Define it, and discuss how you see it in images/ads around you.
They also discuss populism and elitism. Define each and explain why they are important. Do you see these in the ads in our book? Which one(s)?
Take a look at the ad on page 165 and discuss questions 2 and 3 on page 166
Describe in your own words the paradox of the American dream, as Solomon sees it.
In Solomon’s view, why do status symbols work particularly well in manipulating American consumers? What do YOU think about his ideas? Provide evidence and examples of your own in your answer.
Why, in Solomon’s view has McDonald’s been so successful in its ad campaigns? Do you see the same strategies employed by other brands? Which ones?
What is a “guilt” ad?, according to Solomon? How does it affect consumers and help sell the product?
What relationship does Solomon find between the “new realism” and the paradoxes of the American dream?
Briefly describe Hacker’s ideas about the writing process? Which step do you think is easiest? Which is the most difficult? Why?
How does she define thesis statements? What are the key things in a successful Thesis statement, according to Rules for Writers?
For “Selling to Children…”:
What, according to Schor, constitutes “cool” in children’s advertising?
How do you see this idea of “cool” in the ads in the Portfolio of Advertisements in our textbook?
How has “street” culture influenced consumer marketing, according to Shor? What do you think of his ideas here (provide specific examples/experiences in your answer here).
What doe Douglas Holt mean when he says that “the neighborhood, the pain of being poor, the alienation experienced by black kids…are commodifiable assets”? What do you think of this idea?
What does the term “age compression” mean? How does it affect advertisements’ effectiveness?
Look at the ads in our Portfolio of Advertisements; how do Schor’s ideas appear in them, specifically the one you’ll be analyzing in your essay 1
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Running head: DISCUSSION QUESTIONS
Discussion Questions
Name
Institution
1
DISCUSSION QUESTIONS
2
Discussion Questions
Describe in your own words the paradox of the American dream, as Solomon sees it.
The paradox of the American dream as asserted by Solomon is that every citizen in
the country is looking forward and encouraged to have a better life than other individuals...
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