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Running head: COMMUNICATION AND SOCIAL NETWORKING
Communication and Social Networking
Name
Institution
1
COMMUNICATION AND SOCIAL NETWORKING
Communication and Social Networking
Question One
Social networking involves a chain of individuals and their connections. The concept
revolves around like-minded individuals allowing them to be in touch with each other through
the web and web-based applications. The association between individuals is exploited in social
networking to facilitate the establishment of new connections with other people. Social
networking is a critical component towards the increase of a person’s power as it allows for
contact with new friends as well as an increase in professional connections through the use of
business networks such as LinkedIn. Social networking can increase the power of individuals
through the marketing of personal businesses as well as the professional expertise to connections
within the network. Social networking allows individuals to gain clients, contacts as well as an
increased public awareness (Subrahmanyam et al., 2008). It will enable entrepreneurs to set up a
global presence and thus obtain connections and potential customers for their ventures.
It is criti...