Please respond to the following MAT 500 Assignment 3 Week 9 Marketing Management Your Marketing Plan

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Question Description

MAT 500 Assignment 3 Week 9 Marketing Management

Assignment 3: Part C: Your Marketing Plan

Due Week 9 and worth 280 points

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

  1. Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
  2. Develop the company’s pricing and distribution strategy.
  3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.
  4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.
  5. Develop your online and direct marketing plan most relevant for your product / service and audience.
  6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.
  7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

2. Evaluate marketing strategies used to create/communicate customer value.

d. Analyze integrated marketing communications and its relationship to advertising strategy.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.


Tutor Answer

NicholasI
School: New York University

Attached.

Running Head: MARKETING PLAN

1

Marketing plan
Name
Institution of Affiliation
Date

MARKETING PLAN

2

Feedback on part B
On the marketing plan, the consumers sent feedback that depicted all the limitation that
made the business plan unsuccessful. These limitations include; poor methods of advertising,
inadequate involvement of promotional activities, undetailed application of online marketing,
improper communication with the customers and lack of adequately structured strategies that will
result to the improvement of sales and increase in revenue. These inadequacies provided need to
be worked on for better results. However, if these given feedbacks could be corrected, then
everything else could work out well, and sales would increase.
From the given feedback, I would follow cetin steps to improve the performance regarding
marketing management. The measures that I would support include; first, I will develop a plan that
will guide me on how to improve my performance. I would create actions that will result in an
improvement in my field. Secondly, seeking assistance from experts who will help me improve
my performance or operations. The selected expert will observe, make, suggestions and help me
in making some adjustments that will result in better outcomes. Thirdly, I would put in use the
new actions that I will have learned from the expert. These will be the new skills that I will have
learned from the feedback given. Regular practice on the acquired skills will help in providing a
more positive response to the parties concerned (Charter, 2002). The fourth step is, reflecting on
the outcomes or the results. After applying the new or the acquired skills from the expert, I will
examine the possible impacts that can result from these skills.
Company’s pricing and distribution strategy.
The process of pricing is fundamental regarding the status of customers. If the prices are
high them only a few customers will be able to purchase most of the commodities at a high price.

MARKETING PLAN

3

But a fair amount will attract so many customers. Most of the companies should, therefore, adopt
better pricing and distribution strategies. Several factors should be considered when structuring
these strategies.
Moreover, pricing goes together with the distribution of commodities. If one sets the price
of goods sold, then shipping is essential as after-sales service. Products should always be made
available for the customers. Some of these factors to be considered include; the competitor's value,
the market, the brand or the commodity itself, and the profits to be gained. Additionally, when
coming up with this pricing and distribution strategy, there are a few steps that should be followed
for better planning of the value per good.
i)

The set value of a commodity and the value of the competitor. For a com...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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