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Strategy of a company is the summary of how the company will achieve its goals,meet the expectation of its customers , and sustain a a competitive advantage in the market. An example of a company with good strategy is Apple Co Ltd. It releases a few but highly anticipated products in the market. Its strategies involves a prolonged series of high quality production in a fewer quantities ,employing a high technology and allowing procedure review by highly qualified products. Thus Apple mostly relies on Quality betterment, uniqueness ,decreased supply and increased anticipation that leads to high demand. They will advertise the product long before they manufacture it, adding to anticipation.
I believe its strategies are successful since it has managed to remain competitive in market formerly dominated by Microsoft and Sony companies. Apples products are always expensive compared to their equivalents from other companies.
Please let me know if you need any clarification. I'm always happy to answer your questions.
Aug 5th, 2015
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