Description
Think of a company that you believe has a good strategy. Briefly explain what you think the strategy of the company is, and why you believe it is successful.

Explanation & Answer

Thank you for the opportunity to help you with your question!
Equity bank is the largest customer based bank in the region, having only sprung up as a building society. The strategy behind Equity banks success is their customer target. Equity bank realised some people don't have access to banking services due to high requirements to hold a bank account. Their strategy of scrapping account operational charges, offer cheap loans and commit good ground level banking services through agents has made Equity a huge success in the banking sector.
Equity seems to be heading to the right direction, as indicated their financial postings, that's to huge deposits by the millions of customers they hold. Their strategy of targeting the lower market segment paid of in a big way!
Please let me know if you need any clarification. I'm always happy to answer your questions.
Review
Review




24/7 Homework Help
Stuck on a homework question? Our verified tutors can answer all questions, from basic math to advanced rocket science!





Similar Content
Related Tags
Oliver Twist
by Charles Dickens
East of Eden
by John Steinback
Broke Millennial: Stop Scraping by and Get Your Financial Life Together
by Erin Lowry
Twelve Years A Slave
by Solomon Northrup
Ezperanza Rising
by Pam Muñoz Ryan
The Magic Mountain
by Thomas Mann
The Sixth Extinction An Unnatural History
by Elizabeth Kolbert
Sharp Objects
by Gillian Flynn
Animal Farm
by George Orwell





