Consumer decision making process in buying a new television set

timer Asked: Feb 6th, 2019
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Question Description

Product category:

New Television – your parents are the buyers.


To drive sales you need to understand the purchase process in detail.This is not merely a recitation of our lecture or the text, but application of that information to a particular purchase situation.How does the consumer behavior process work for the customer and what are the specific influences that might or actually come into play?You should ‘stand in the shoes of your customer’ and from their point of view:

You can answer each question below in bullet format.

Understand the customer

  • Discuss the buyer’s process at each of the five stages of the consumer decision making process in buying a new television set
  • Discuss the internal, situational, and social influences that impact the decision process.
  • Discuss the determinant decision criteria from a value and influencing factors point of view. In other words, decide what factor[s] get the consumer from consideration to actually buying the product: these can be functional aspects of the product or situational aspects to the purchase.
  • As the manufacturer of televisions, list 3 ways this information could be incorporated in your marketing mix.

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Tutor Answer

School: New York University

please find the attached file. i look forward to working with you again. good bye



Consumer Behaviour


Consumer behaviour

Discuss the buyer’s process at each of the five stages of the consumer decision making
process in buying a new television set

a. Need recognition-this is the stage at which the buyer (my parents) of the television set
recognizes the need to acquire the product. It is also important for the marketer of the
television set to recognize unique needs of the customer so as to come up with the
relevant strategy of customer satisfaction.
b. Information search-this is the stage at which my parents decide to get necessary
information pertaining to their product of choice. Information about the television set to
be purchased is obtained from family, friends, the whole sell...

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