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Running Head: CASE STUDY ON INDUSTRY ANALYSIS
CASE STUDY ON INDUSTRY ANALYSIS
The Natural and Healthy Food Industry entails companies that manufacture and distribute
groceries, foods and refrigerated eateries.
A special group of consultants, independent contractors, brokers, retailers and sales reps have
occupied a central place in the success of the industry.
Similarly, brick and mortar online retail stores have made it possible to scale up the industry’s
length and breadth beyond the precincts of the United States and to other continents such as
Europe, Asia, Australia and South America.
Tracking back to nascent years of the industry, records accurately point to mid-1980s as the time
when the natural and health food industry was founded.
The industry by then attracted 4 billion dollars annual revenue which has been on a steady rise to
date. A necessity was born out of the fact that Americans increasingly concerned themselves
with health while setting up home menus.
As the de...