Public Interaction, Safety, and Notification with 250 words with Two Responses 100 words each.

timer Asked: Feb 6th, 2019
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Question Description

Week 5 Forum

  • This week's readings focus on communication with the public. The readings addressed two aspects of communication that are critical when dealing with the public and disaster response. These are particularly important when dealing with hazardous materials incidents because of the potential human health effects. After you listed the critical aspects of communication in this week's Written Assignment, post responses to the three additional questions:
  • What can you do to adjust for them?
  • How can they hurt or help your operation?
  • On whom would you rely as IC most heavily to help you with public communication?
  • Respond to the posts of at least two of your classmates for full credit.
  • Forum posts must be a minimum of 250 words and submitted before the close of the day (11:55 p.m. ET) on Thursday of the course week.
  • Response postings should be meaningful and substantive and a minimum of 100 words. Do not simply say, “I agree!”. All response posts need be submitted prior to the close of the day (11:55 p.m. ET) on Sunday of the course week.

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Responses to Question Student 1 Hi Everyone, When using the critical aspects of communication, issuing warnings to the public and handling inquiries from the public, these aspects are very important to ensure life and safety for all of those around. In case of a HAZMAT incident, these aspects can be adjusted by relaying the information in many different forms as oppose to just word of mouth. In this day and age, technology has become such a normal way of life to include the use of social media. Many federal agencies, to include the Department of Homeland Security have utilized social media as a means of relaying information to those who need to be informed of possible threats. As an Incident Commander, I would have be to able to know which methods I could used to relay pertinent information to those who could possible be effected by a HAZMAT incident. Each of the critical aspects of communication are necessary and very important when it comes to incident response, but each of these aspects can also be harmful if not implemented correctly. For example, if an Incident Commander does not provide accurate information during a public inquiry, then this information can be detrimental to incident response as not the misinformation can be relayed effectively. When issuing warnings to the public, if this information is delayed or is not provided to the right demographic of people who can possible be effected, this can cause for a lot of people to be injured or killed, which was evident during theTornado, Wichita Falls, Texas, April 10, 1979 () when officials failed to put out warning bulletins and withheld warnings until the last minute, because they felt that the inevitable panic would be almost as dangerous as the disaster itself. During a disaster or event, there are a lot of people who are involved in the recovery process as well as the Incident Commander. The Incident Commander, who is essentially in charge of the response operations, is not readily available at all times to talk to the media and share information, so a Public Information Officer (PIO) is assigned. The Public Information Officer is the conduit for information to internal and external stakeholders, including the media (FEMA, n.d.). The PIO is responsible for researching, writing and editing various materials for media, and presenting information for a state agency to the many different media platforms as well as others who are not directly involved in the relief efforts. The PIO conducts tasks like maintains contact with media by relaying information from the incident command staff, provide only accurate and pertinent information to the public as they serve as the liaison between the incident and the general public. John Edwards References: Disaster Response, (n.d.). “Chapter 9: Communicating with the Public”. APUS Library. Retrieved from Student 2 Class, Communications can make or break response efforts on any incident. Effectively communicating with the public regarding risks and actions needed can be the difference between life and death as was seen during Katrina. As we have seen in our readings this week two of the most important components to examine when determining messaging is if the risk will be considered “less risky” or “more risky” in the eyes of the audience (Sandman, 1986). If they determine the risk to be higher (even if it is not) they will be more likely to take the messages to heart. These factors can be adjusted for by crafting messaging that takes into consideration how individuals perceive the risk. Know what factors make something riskier to the general population and addressing those in the messaging can help ensure that individuals will take heed of what is being said. Also ensuring there is a sense of equity and public involvement in the process will help with buy in. These factors if not taken into consideration can definitely have a negative impact on how your messaging is received. This is especially important with regards to hazardous materials incidents where specific instructions may need to be relayed to impacted segments of the community. Another component that can present issues to crisis messaging efforts is if the needs of socially vulnerable segments of the community are not taken into consideration. Any time messaging goes out accommodations should be taken to address the needs of these populations. In any major incident one of the most important members of the ICS Command Staff is the Public Information Officer (PIO). The Incident Commander will rely on the PIO to craft and coordinate public communications through a variety of media outlets. They generally have the contacts with media outlets and can obtain buy in from these groups. Finally, if the incident becomes large enough and a Unified Command is instituted, PIOs from each jurisdiction or involved agency can group together to ensure consistent messaging is going out to the public. This will help reduce confusion and conflict in communication efforts. Reference Sandman, P. (1986). Explaining Environmental Risk: Dealing with the Public. TSCA Assistance Office, Office of Toxic Substances, U.S. EPA. Michael Dye ...
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Tutor Answer

School: Rice University


There are a number of aspects of communication that have been discussed in the
coursework. These include the channels of communication and the mode of communication or
its coordination. As an incident commander, one should always have a communication
strategy in readiness for disasters. It is important to understand that some disasters are hard to
prevent. However, incident commanders should always have a strategy of the channels that
they should use to give warnings. With the rising popularity of the internet and social
networks as sources of information and channels of communication, incident commanders
should consider using them as channels of communication (Kim, Jung & Chilton, 2016).
However, they should also use mainstream methods including radio and television
announcements for more effectiveness. For large entities, they should consider a
communication strategy like the Japanese model where warnings ...

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