INT640 SNHU Marketing Mix Strategies for Gemco in the East African Market

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To complete this assignment, review the prompt and grading rubric in the Milestone Three Guidelines and Rubric document. When you have finished your work, submit the assignment here for grading and instructor feedback.

Post any questions to the Final Project Collaboration Space discussion.

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INT 640 Milestone Three Guidelines and Rubric Overview: For this milestone, you will craft the first two Ps of the marketing mix, which will inform the product and pricing policy decisions within your strategic global marketing plan. Prompt: In this milestone, you will justify how your product strategy and design effectively appeals to your target market. Remember to incorporate your earlier segmentation, targeting, and positioning (STP) research; buyer personas; and the integration-responsiveness (I-R) framework into your analysis. Additionally, you will explain your pricing policy and justify why your product pricing strategy is appropriate for the intended foreign target market in light of the foreign market risks. Specifically, the following critical elements of the marketing mix must be addressed: I. Marketing Mix: Craft the first two Ps of the marketing mix, addressing the first 18 months of your organization’s launch into the target foreign market. A. Product: In this section, you will justify how your product strategy and design effectively appeals to your target market. Remember to incorporate your earlier STP research, buyer personas, and the I-R framework into your analysis. As you discuss product responsiveness, consider how this might impact time to launch and product take-off penetration and diffusion. i. Characterize the product-related problems or challenges faced by your foreign consumers. ii. Explain how the product design’s features and benefits will result in the successful product launch into your selected foreign market iii. Discuss your recommended level of product “responsiveness.” B. Price: In this section, you will explain and justify your pricing policy. In order to justify policy, you may wish to consider global and country competition, government policies, and distribution channels. When discussing your pricing policy decisions, you may wish to consider potential inflation, exchange rate risk, and price escalation risk. i. Explain your pricing strategy. ii. Justify why your product pricing strategy is appropriate for the intended foreign target market. iii. Determine if there is a need to coordinate cross-border prices for your product, justifying your answer. iv. Discuss the risks inherent in your pricing policy decisions. Rubric Guidelines for Submission: Follow the most recent APA guidelines for formatting and references. Incorporate instructor feedback into your submission whenever possible. Critical Element Product-Related Problems or Challenges Proficient (100%) Characterizes the product-related problems or challenges faced by foreign consumers Needs Improvement (70%) Characterizes the product-related problems or challenges faced by foreign consumers, but characterization is cursory or unclear Not Evident (0%) Does not characterize the product-related problems or challenges faced by foreign consumers Value 10 Critical Element Product Design Features and Benefits Product “Responsiveness” Pricing Strategy Proficient (100%) Explains how the product design’s features and benefits will result in the successful product launch into the selected foreign market Discusses the recommended level of product “responsiveness” Explains the pricing strategy Appropriateness Justifies why the product pricing strategy is appropriate for the intended foreign target market Coordinate CrossBorder Prices Determines if there is a need to coordinate cross-border prices for the product, justifying the answer Risks Discusses the risks inherent in the pricing policy decisions Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Needs Improvement (70%) Explains how the product design’s features and benefits will result in the successful product launch into the selected foreign market, but explanation is cursory or unclear Discusses the recommended level of product “responsiveness,” but discussion is cursory or unclear Explains the pricing strategy, but explanation is cursory or unclear Justifies why the product pricing strategy is appropriate for the intended foreign target market, but justification is cursory, unclear, or not well-supported Determines if there is a need to coordinate cross-border prices for the product, but explanation is unclear, cursory, or not welljustified Discusses the risks inherent in the pricing policy decisions, but discussion is cursory or unclear Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Not Evident (0%) Does not explain how the product design’s features and benefits will result in the successful product launch into the selected foreign market Does not discuss the recommended level of product “responsiveness” Value 10 15 Does not explain the pricing strategy. 15 Does not justify why the product pricing strategy is appropriate for the intended foreign target market. 18 Does not determine if there is a need to coordinate cross-border prices for the product, justifying the answer 10 Does not discuss the risks inherent in the pricing policy decisions. 17 Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 5 100% ...
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Tutor Answer

Tutortitus
School: UC Berkeley

Hello there, above is the completed assignment as per the
requirements. Kindly go through it and if there be anything that needs
clarification or adjustment, I will be glad to help and if satisfied kindly
review me. Thank you

Running head: MARKETING MIX STRATEGIES
1

Marketing Mix Strategies for Gemco in the East African Market
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MARKETING MIX STRATEGIES

2

Marketing Mix Strategies for Gemco in the East African Market
Introduction
The world has become globalized and companies are opting to doing business both
within and without their countries of origin. Penetrating into other markets can be quite a task
especially if a company does not take into account the differing needs in different markets. The
marketing mix strategy comes in handy in such situations as it allows firms to employ techniques
that would drive profits and recognition depending on the market requirements. Obtaining the
right marketing strategy requires a lot of research, intelligence and understanding for each target
market otherwise the business is bound to fail. It is important to come up with products that are
convenient for the market at a convenient price.
Gemco Motors Corporation is focusing on expanding its operations into Africa to be
more specific, the East African market. The biggest task has been to identify the needs of this
market and adopting suitable strategies th...

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Anonymous
Thanks, good work

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